Eating looks ugly, where will WeChat charges go?

Tech 2023-07-01 03:40:46 Source: Network

Tencent recently announced that WeChat Pay will start a number of charges from July 1, andWe will refine the management of campus scene users, and all fees, except for tuition fees, will be limited and a handling fee of 0.6% will be charged

Tencent recently announced that WeChat Pay will start a number of charges from July 1, andWe will refine the management of campus scene users, and all fees, except for tuition fees, will be limited and a handling fee of 0.6% will be charged.

One stone provoked a thousand waves, and many colleges and universities also announced on June 29 that they would stop using WeChat Pay, and transfer all windows using WeChat Pay on campus to the all-in-one card campus card, Bank of Communications App, cloud flash payment, Alipay and other channels.

Upon hearing the news, WeChat quickly clarified on the official blog,Since 2015, WeChat Pay has always adopted Zero-rating preferential policy in non-profit scenarios such as campus. As the campus scene and the number of merchants continue to rise, the cost of WeChat Pay continues to rise.

In this adjustment, only a small number of profitable scenarios, such as e-commerce and wine travel, will be implemented with preferential rate policies that are lower than the market average. Campus non-profit scenarios will continue to maintain Zero-rating.

It's really the so-called Nozuonodie, a common problem of the Internet. When it occupied the market, it began to wield a Manstein Plan to harvest leeks.

Seeing the rapid development of the situation, the voices of colleges and universities issuing statements to stop WeChat Pay grew stronger. Tencent finally couldn't sit still and issued an apology statement.

No big mistake has been made, and the hope of redemption is slim.

The number of WeChat users in the world has exceeded 1.4 billion, most of whom are Chinese. With such a large number of users, the daily transaction volume is almost astronomical.

Even so, it could not stop the greedy face of capital, and finally pushed itself to the Guillotine, just like Robespierre in France, who sentenced himself to death with his own laws.

Robespierre

Starting from March 1, 2016, WeChat has started withdrawing fees, implying that it is under pressure from a certain regulatory commission to impose a 0.1% standard. The public's response has been mixed, but most people have accepted the fact, which also gives WeChat a signal, a signal that the public agrees with.

After 7 years, WeChat has seen the cultivation of payment awareness, and the public's stickiness seems irreplaceable. It has made up its mind to directly disclose and increase the fees by six times.

The reason for this is actually an increase in costs, which can be said to be extremely absurd.

The face of profit seeking makes one laugh.

At present, the share of WeChat Pay is indeed much higher than that of Alipay, and the WeChat scene is more extensive, which are the main reasons for the misjudgment of WeChat.

However, even so, WeChat still has confidence and fearlessness, only feeling that it is a dominant company with no competitors, which is why it brazenly begins the pace of rampant collection.

Although there are many use scenarios, WeChat Pay should never start from colleges and universities. Although it should not start anywhere, colleges and universities are more independent in their non-profit nature, so it can really be said that they made a wrong move.

Prohibiting is easy, but looking back is too difficult. It may not be easy for WeChat to rely on an apology letter to recover the lost market.

Only when in pain can one realize its importance, and only when in fear can one be in awe.

This market is not something that your market share can do as you please.

The social effects have already occurred, and the negative consequences have already taken effect. How to survive should have been put on the agenda.

I'm afraid some people will wake up laughing in their dreams, after all, other competitor companies have not said anything, and the increase in payment volume should be visible to the naked eye.

If you take another wrong step, I am afraid that it will be an abyss.

Take care of yourself, WeChat Pay.

He who loses the hearts of the people loses the world.

No matter how large the size, the people's hearts are divided, it must be played out.

See who will laugh until the end.

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