Don't even watch news broadcasts without paying? People's Daily published an article, unveiling the fig leaf of television platforms

Tech 2023-07-16 06:24:05 Source: Network

In the era of material desires, everyone's lives have improved. Ironically, life is so convenient,More and more 'routines'

In the era of material desires, everyone's lives have improved. Ironically, life is so convenient,More and more 'routines'. There has been a new development in the issue of "TV charging" recently.

People's Daily published an article, tearing down the "cover cloth" of TV manufacturersIt can be said to be a great pleasure.

Same platform, two types of members

With the improvement of quality of life, every household has a television. It is worth mentioning that,TV has more and more functions, but it has become a "decoration" in the home. Even when many young people get married, they simply abandon this electrical appliance.

Why? Because TV manufacturers are too "smart" and their abacus is too loud, it's a bit deafening. Believe those who have experienced it, they should have deep feelings.

Most people have a busy day, and when they return home, they usually turn on the TV and chase after their favorite TV dramas to cultivate their emotions. But I don't know from when, this electrical appliance can only "fall into dust".

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Television manufacturers are people who understand the market. Watching everyone's living standards gradually improve, I racked my brains thinking about how to "make money". In most cognition, as long as the "cost" of television is paid, there is basically no subsequent "money" generated.

But unexpectedly, after the TV was upgraded, a wave of operation lights up. Children want to watch 'cartoons',We need to pay for 'animation membership'. If we don't pay, we can only watch some defective products, and there are very few projects.

Adults who want to watch "TV dramas" must payTV Drama MemberOtherwise, after watching the first few episodes, you won't be able to continue reading. Fortunately, there is a "screen casting" project where consumers can only open their phones and choose the screen casting method to continue following the show.

So the question arises, the same member,But it cannot be shared between TV and mobile phones. Need to open two accounts, what is the intention of this wave of operations? You should know that many TV players and mobile phones are from the same company.

However, although it is the same company, the membership matter can be described as "clearly divided". If there are members on the phone, they cannot be used on TV. Opening a membership on TV is limited to use on TV.

Although it is the same player and belongs to the same company, it cannot be "shared"It's really incomprehensible. The most shocking thing is that,If you don't pay, you can't watch the news broadcast.

And these members also have different levels of classification, some are "a small amount of free", some are "20% off", and only members with the highest configuration can be "full site free".

It's no exaggeration to say that just paying for TV membership fees is a significant expense every year. In such a situation, why talk about "opening up sales"?

Mobile phones and tablets are so convenient that young people choose to lie in bed, on the sofa, and watch. How could they still sit in front of the TV honestly.

However, among many consumers, there is a group of viewers who value it more. It has become a habit for older people to watch news broadcasts every day. Ironically,This loyal audience must "pay".

The children felt sorry for their parents and ultimately chose to pay out of their own pockets, making a huge profit for the TV manufacturer.

A few yuan to buy a "decoration"

Imagine that the purpose of purchasing a TV is to facilitate daily life. The cost of several thousand yuan is only to buy back a "body" and pay various service fees in order to watch content normally.

So, what is the significance of these thousands of dollars? Is it just to buy it back and look good at home? Overall, buying such an "empty shell" for a few thousand yuan is really not cost-effective.

After all, mobile phones, plain white, etc. can meet the needs of the audience. Today's television,In addition to the relatively large screen, there are various "advertisements" and information that needs to be prompted to recharge members.

Monthly and annual fees have been normalized. Gradually, teenagers began to hold onto their phones and not let go. The large group of elderly people no longer paid attention to news broadcasts, but learned the latest news through short videos.

The most ironic thing is,The prices of members have skyrocketed, with clarity and sound quality linked to 'money'. To be fair, everyone has been busy all day and wants to relax comfortably at home, but the mental level is still mixed with pressure, making people feel suffocated.

It is said that the pace of life is fast, so fast that as long as you stop walking, you cannot make a living. In fact, these 'pressures' stem from details, isn't the TV the best example?

After a busy day, I lay on the sofa at home, turned on the TV, and just wanted to watch a movie to relax myself. As a result, a recharge interface pops up, and most people will find it difficult at this critical point.

If you choose to recharge for a month, it may not be worth the loss. After all, the frequency of watching movies is limited, and there is not always such a demand every day. But if you choose not to recharge and don't want to watch on small screens like smartphones and tablets, you will feel a bit disappointed.

Even generating self doubt, has it reached such a point where even a member needs to hesitate? I believe many people are troubled by this issue. The most embarrassing thing is that there are guests at home, and the children turn on the TV and want to watch a certain animated film.

People who don't care, they thought the money was nothing, so they bought a bag of snacks at that time. But those who are meticulous in their calculations will feel very uncomfortable in their hearts.

Choosing to recharge for the sake of face may not seem cost-effective. Without recharging, customers may feel scared, and they may feel a bit guilty and unable to save face.

Eventually 'forced' to choose rechargeI develop an aversion to television in my heart. In addition, major platforms have also introduced "advanced on-demand", which means adding money to ordinary members and spending two cents to watch in advance.

In addition, it is disgusting advertising. Ordinary users who want to watch advertisements may even be granted permission to a certain episode, but after opening a membership, there are still advertisements jumping. So what is the meaning of this money?

More sincerity, less routine

Choice is greater than effort

In just one year, the People's Daily commented on the Smart TV routine charges. It has to be said that it is truly satisfying and has received countless people's support and appreciation.

Various "members", like "dolls," the audience thought they could watch,In fact, it's time to "charge money" again, it's difficult to watch whatever you want.

No one really knows how many "recharge levels" are behind a program. Many consumers have basically chosen to endure. But there is a 7-year-old fan of iQiyi, who is stillGold VIP membershipAngry.

He directly put iQiyi in the dock because even so, during the viewing process, the clarity of the projection screen was still limited, which can be said to be scratching the ears and cheeks.

The news immediately sparked a crowd of onlookers. The court filed an investigation, and everyone praised and supported it, with both hands and feet in favor. From this, it can be seen that issues such as indiscriminate charging of televisions and "hierarchical" recharge of members on major platforms have become the laments of everyone.

From a rational perspective, the behavior of TV manufacturers charging fees can be understood. After all, this electrical appliance is not a "fast moving consumer product". Basically, every household has one and it will not be replaced for many years.

But 'indiscriminate charging' is unreasonable, equivalent to lifting a stone and hitting oneself in the foot. Nowadays, fewer and fewer households are purchasing televisions, and there are even some products that have taken their place.

It has to be said that if TV manufacturers continue to be so stubborn, they will only be eliminated in the end. The relevant departments should take care of it. News broadcasts are all charged, isn't it a bit unsightly and without a bottom line?

Of course, the entire environment cannot be negated just because of "a few TV manufacturers who are not doing anything". There are still many conscientious enterprises that are constantly improving and expanding their sales to meet the needs of consumers.

A gentleman loves wealth and has a way of obtaining it. I believe that as long as everything is transparent, there won't be so much criticism. I hope TV manufacturers will recognize their own problems and make timely corrections. Don't wait until the end, as the "goods" cannot be sold, and regret deeply that they shouldn't have been there.

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