Guoman Goes Forward: From Praise to Praise

Tech 2023-07-20 10:10:13 Source: Network

Global Network Technology Report reporter LindyKKWORLD 2023IPCOSERreporter Here, you can see a plethora of Lo dresses, Hanfu, JK, and Cos costumes that can or cannot be named rushing into the venue; They can be seen shuttling through cartoon IP Theme Building. In addition to retaining a highly popular manga scene restoration, a heavyweight guest group, and an immersive exhibition experience, KKWORLD2023 also created China's first manga giant valley amusement park for users, providing users with richer gameplay throughout the entire process from reading comics to planting and weeding

Global Network Technology Report reporter LindyKKWORLD 2023IPCOSERreporter

Here, you can see a plethora of Lo dresses, Hanfu, JK, and Cos costumes that can or cannot be named rushing into the venue; They can be seen shuttling through cartoon IP Theme Building. In addition to retaining a highly popular manga scene restoration, a heavyweight guest group, and an immersive exhibition experience, KKWORLD2023 also created China's first manga giant valley amusement park for users, providing users with richer gameplay throughout the entire process from reading comics to planting and weeding.

This one-stop theme park, sponsored by the comic platform and derived from comics, is becoming a diffuse exhibition of anime "must punch card" by virtue of the unique connection between comics and contemporary young people and the overall atmosphere of photo super release.

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Guoman Overseas: From Praising to Being Popular

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According to data, since the release of the "Columbus Plan" in 2021, Kuaishan has distributed over 500 comics to 200 countries and regions worldwide. In the process of competing with global comics, Kuaishan's comics have been recognized by multiple international authoritative awards, such as "Taniwei Nanting" which won the bronze medal at the 15th Japan International Comics Awards, Works such as "I was beaten up by the boss", "On Human Evolution", and "The Book of Peaches and the End of the World" have also been nominated for the Best Comic Award at the Romics Awards in Italy.

While applauding, these comics from fast reading platforms are also becoming increasingly popular overseas.

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From the perspective of the composition of overseas business revenue, its share revenue continues to rise, accounting for 65% of the total issuance revenue. This indicates that Chinese culture is popular among users overseas and is willing to pay for it. Beyond the existing overseas distribution system, Kuaikan is still expanding its overseas distribution forms, such as ebook.

Becoming the "ace broker" in the Chinese comic industry

If you look at mature markets such as Japanese manga and American manga, the IP of the head manga has strong vitality and "money making ability". According to statistics, in 2022 alone, the average total revenue generated by 12 comics based IPs aged 7-84, including Batman, Dragon Ball, Avengers, Doraemon, and others, exceeded $16.7 billion.

Therefore, on the basis of creating new content blockbusters, further extending the lifecycle of comic IP, amplifying its influence, and ultimately creating greater commercial value are also important ways for the comic industry to overcome difficulties. This is the power of Kukan to stick to the Longtermism principle of commercial development of comic IP and continue to expand the commercial model of comic.

Recently, on site at KKWORLD2023, Kuaikan released a high-quality, professional, and global content blockbuster strategy, continuously promoting the emergence of high-quality comic works and launching a summer boutique film list containing 126 IPs.

Faced with the current economic environment and industry atmosphere, Chen Annie said, "What we are currently experiencing is likely to be the most difficult moment since the birth of internet comics. However, there is often hope of bottoming out and rebounding in the low valley. I believe that the Chinese animation industry is still in its embryonic stage, and there are still many opportunities. Let's hope to patiently polish content, open up the market, and coexist and prosper together with creators

In fact, in the past few years, KuaiKan has been exploring commercialization in various stages of the comic IP lifecycle, from conception, creation, serialization to completion. According to Niu Guozhu, the head of commercialization for Kuaikan, Kuaikan has gradually improved the IP industry ecology of Chinese comics. Through diversified development methods such as film and television, books, animation, peripheral derivatives, manga, and advertising, Kuaikan has opened up two major markets at home and abroad, continuously expanding the influence of comics.

Under such a commercial layout of comic IP, 8000 serialized works on the fast reading platform have received commercial revenue. Among them, the average commercial revenue of Top10 works on the Kuaikan platform has exceeded 20 million, and nearly 400 works with commercial revenue exceeding 1 million.

Riding the WindAIGC

With the rapid development of large model capabilities, AIGC technology has ushered in a big explosion. In this trend of the times, as a representative and innovative model of national manga, Kuaishan hopes that manga people can also benefit from it.

It is reported that since its establishment in 2014, Kuaishan has always been committed to promoting innovation in the comic industry. As early as 2019, Kuaishan announced the "Magic Pen Maliang" project for the first time, exploring ways to combine AI with the comic industry, including using AI to assist creators in the development of auxiliary creative tools such as automatic coloring, style transfer, and line draft optimization, and applying AI capabilities on a large scale to Kuaishan APP's page manga intelligent strip manga and comic intelligent automatic reading Intelligent bullet screen and other scenarios to enhance user reading experience.

In Chen Annie's view, AIGC can provide industry value from two dimensions - improving user experience and expanding content production capacity.

Li Chao, an AI technology sharing officer, further explained that user experience includes reading experience, auditory experience, and visual experience. Expanding production capacity is achieved by assisting creators in improving content production efficiency. Both can be achieved through the introduction of new technologies, which will ultimately create new commercial value for the industry. Therefore, combined with the extensive experience accumulated in the incubation, creation, operation, and development of comics after years of deep cultivation, as well as the research and development accumulation of AI applications in the past few years, it is now a new technological stage of building an AIGC capability platform based on multimodal generation of large models, and has begun to explore specific implementation paths.

Taking the AI integrated full process assisted creative digital workbench created by KuaiKan as an example, it can help creators find inspiration and creativity, assist screenwriters, and achieve automatic coloring, character dressing, personalized sound creation for characters, facial effects that make character images "live", head/body rotation, breathing details, etc. Starting from text, image, sound, and visual models, it will liberate creators from meaningless labor, To enhance productivity and enhance the efficiency of comic promotion and operation through richer experiences.

It can be seen that in addition to comprehensively promoting the strategy of high-quality, specialized, and globalized content explosion, collaborating with creators to polish their works, and exploring commercialization models and exploring new markets with creators to overcome difficulties, KuaiKan is also accelerating the implementation of AIGC in different scenarios, promoting the empowerment of new technologies in the comic industry.

We hope to work with creators to create more business models and jointly open up the Chinese comic market. Finally, Chen Annie said that one of the most important goals next is to strive to become the ace broker in the Chinese comic industry and create world-class influential works.

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