The 12th "China Charity Award" was held to recognize Meituan and won the Donation Enterprise Award

Tech 2023-09-19 16:28:06 Source: Network

September 5th is the eighth "China Charity Day" in China, and the 12th "China Charity Award" recognition conference was held in Beijing. The "Decision of the Ministry of Civil Affairs on Commending the Winners of the 12th" China Charity Award "was officially released, awarding 144 caring individuals, caring teams, donating enterprises, charitable projects, and charitable trusts to the 12th" China Charity Award ", Beijing Sankuai Network Technology Co

September 5th is the eighth "China Charity Day" in China, and the 12th "China Charity Award" recognition conference was held in Beijing. The "Decision of the Ministry of Civil Affairs on Commending the Winners of the 12th" China Charity Award "was officially released, awarding 144 caring individuals, caring teams, donating enterprises, charitable projects, and charitable trusts to the 12th" China Charity Award ", Beijing Sankuai Network Technology Co., Ltd. (Meituan) was awarded the Donation Enterprise Award at the 12th China Charity Award.

On September 5th, Meituan won the 12th "China Charity Award" (Photographer: Gao Yu)

The "China Charity Award" is the highest government award in the field of public welfare and charity in China, sponsored by the Ministry of Civil Affairs, aimed at praising individuals, institutions, and projects that have made outstanding contributions in disaster relief, elderly assistance, disability assistance, orphan rescue, poverty alleviation, education assistance, medical assistance, and support for cultural and artistic, environmental protection, and other public welfare and charity fields.

Meituan continues to practice corporate social responsibility and has won awards for its achievements in responding to public emergencies, environmental protection, and aging adaptation. It is understood that as of now, Meituan has donated over 350 million yuan in public welfare donations for emergency public events such as flood prevention and disaster relief, epidemic prevention and control, actively promoting aging products, carrying out employment promotion actions for people with disabilities, and applying digital technology to explore a public welfare model of "everyone can do better together". Together with public welfare organizations, Meituan has launched the "Qingshan Plan" and Meituan's "Rural Children's Playground" public welfare plans.

Actively respond to various sudden public events

When encountering various unexpected public events, Meituan actively responds and collaborates with multiple resources on the platform to support the frontline. It is understood that after the outbreak of the COVID-19 in January 2020, Meituan donated 200 million yuan, set up a special anti epidemic project, and cooperated with charity organizations to provide care and incentive, humanitarian relief, life service guarantee and other support to front-line anti epidemic personnel such as medical teams supporting Hubei across the country, and continue to help improve the level of public health infrastructure in each place.

In July 2021, when extremely heavy rainstorm hit Henan, the United States Mission donated 100 million yuan to set up a special project for flood control and disaster relief in Henan, coordinating social forces to participate in the rescue, and providing public health and epidemic prevention, life support for the affected people, post disaster reconstruction and other support for the affected areas.In August 2023, Meituan donated 30 million yuan to support the post disaster reconstruction work of Mentougou, Fangshan, and Hebei in Beijing in response to the floods in the Beijing Tianjin Hebei region.

In addition to donations, Meituan also utilizes its platform advantages to actively contribute to the fields of helping the elderly and disabled. In 2019, Meituan launched Meituan's "Elderly Edition" and voice delivery through product transformation, and actively recruited "digital experience officers" and held aging friendly application transformation experience meetings to promote the elderly to better experience digital life. In addition, Meituan continues to carry out employment promotion actions for people with disabilities, including opening free online courses, leveraging the advantages of digital technology, allowing blind baristas to quickly and accurately verify online orders through "listening", vibration, and other methods.

Digital technology creates a sustainable public welfare model

In 2017, Meituan launched the industry's first environmental protection action, the "Qingshan Plan". As of August this year, the platform has gathered over 1.09 million Qingshan public welfare merchants to support the environmental protection action, and over 360 million users have used the Meituan takeout "tableware free" function. At the same time, Meituan, together with industry partners, has invested 500 million yuan to initiate the establishment of the Qingshan Science and Technology Fund, encouraging more scientific research forces to engage in environmental research, and promoting the research and development of green and low-carbon innovative technologies and the transformation of achievements.

At the same time, Meituan also actively uses digital technology to explore the open and transparent project of "Internet plus public welfare" - Meituan's "rural children's playground" public welfare plan. As of the end of August 2023, with the joint support of 499000 public welfare businesses and 257000 caring netizens, Meituan Rural Children's Playground has donated a total of 926 buildings, covering 16 provinces and autonomous regions such as Guizhou, Yunnan, Tibet, and Qinghai, and directly benefiting 134000 rural children. Through the Meituan Charity Tracking System, every penny is clearly and transparently spent on which playground. Starting from June 2023, the project has achieved the goal of donating two rural children's playgrounds every day.

The 843rd Meituan Rural Children's Playground in China, located in the Shan Village Kindergarten of Guozhou Village, Panshi Town, Songtao Miao Autonomous County, Tongren City, Guizhou Province. (Photographer: Li Yichen)

The theme of this year's "China Charity Day" is "Join hands in charity, create a better life together", and Meituan has been advocating and exploring the participation model of "bringing public welfare into daily consumption" for many years. It is reported that every order from milk tea brands such as Honey Snow Ice City, Xicha, and Chabaidao will donate a few cents to the Meituan Rural Children's Playground Public Welfare Plan. "Drinking milk tea is doing public welfare" has become a consensus among many people. In the past year alone, 24831 milk tea stores have generated over 150 million love orders and donated nearly 120000 pieces of patchwork flooring to be laid on 202 rural children's playgrounds.

Not only drinking milk tea, but also staying in hotels, buying flowers, ordering takeout, and other activities will generate public welfare orders, which have attracted over ten million caring users and nearly one million public welfare merchants to join. The relevant person in charge of Meituan stated that they will continue to leverage the platform's advantages and digital capabilities, integrate public welfare into user consumption behavior and merchant business behavior, and help everyone participate in charity and create a better life together.

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