E-commerce and live streaming will both fall off the charts, and a new retail model will emerge: the next 10 years will be the trend!
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E-commerce and live streaming will both fall from the altar, with AI+physical stores+private domains becoming the trend for the next decade1. Physical stores are anti hypermarket e-commerce and live streaming2
E-commerce and live streaming will both fall from the altar, with AI+physical stores+private domains becoming the trend for the next decade
1. Physical stores are anti hypermarket e-commerce and live streaming
2. The era of short videos, physical stores, and AI has arrived
3. The core of enabling private domain old customers to continue repurchase
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The past decade can be said to be the "golden age" of e-commerce and live streaming. From giants such as Alibaba and JD.com to the rapid rise of live streaming platforms such as Youyin and Youshou, traditional physical stores seem to have become "victims" and have been hit unprecedentedly.
Walking on the streets, many of the once bustling shops have closed down or transformed due to the impact of e-commerce and live streaming.
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Relatively speaking, physical stores have high operating costs and are not updated in a timely manner, making it difficult to win in this competition.
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one80%
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Compared to live streaming and e-commerce, physical stores and short videos not only solve the traffic problem, but also provide consumers with high-quality products and services.
In this way, consumers can not only consume online, receive coupons, but also experience offline physical stores, and they are not afraid of selling fake goods because physical stores can run away from monks and temples.
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When we talk about short video marketing, many physical store owners may appear confused during meetings. Although I know its importance, when I really started making it, I found it full of challenges.
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AIChatGPTone
oneoneone500300ChatGPT can provide one popular short video marketing copy in one minute according to your requirements.
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However, short videos also have costs. To reduce customer acquisition costs, we not only need to attract customers from the same city to the store for consumption through short videos, but also the key is to import them into the private domain and drive their continuous consumption.
Firstly, we need to clarify what private domain traffic is. In short, private domain economy refers to businesses importing customers into their personal accounts, social groups, etc. through various means, and then establishing strong relationships with customers who have consumed, providing personalized services, and cultivating customer loyalty.
So in the process of creating a private domain, we also need to use AI tools to assist in completing it.
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When consumers feel the sincerity of the store, they are more likely to transform into private domain customers and establish long-term interactive relationships with the store in the future.
With a foundation of private domain customers, the following marketing strategies become more flexible and diverse.
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When merchants can truly grasp the needs of customers and provide them with truly valuable services and products, these customers will naturally become true loyal customers, bringing continuous profits to the store.
Physical store owners have learned this short video+AI operation method, and in the next 10 years, they will be able to catch up with physical stores and live streaming sales, becoming a new snack trend!
To learn more about the business trends and opportunities brought by ChatGPT and AI, you can click on the column below to learn. I also have a more systematic explanation in the column!
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Tag: will the and E-commerce live streaming both fall off
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