Huake Academic Report: The Key to Inclusive Knowledge in Short Video is the Abundance of Content Ecology

Tech 2023-10-20 22:26:27 Source: Network

What is the Beidou system? What are the characteristics of installation art? How to tie a tie? These questions can be found in short videos and live streaming rooms. On October 20, 2023, the research group of the School of Journalism and Information Communication at Huazhong University of Science and Technology released the "Research Report on Short Video and Live Broadcasting Assisting Knowledge Communication" (hereinafter referred to as the "Report")

What is the Beidou system? What are the characteristics of installation art? How to tie a tie? These questions can be found in short videos and live streaming rooms. On October 20, 2023, the research group of the School of Journalism and Information Communication at Huazhong University of Science and Technology released the "Research Report on Short Video and Live Broadcasting Assisting Knowledge Communication" (hereinafter referred to as the "Report"). The report believes that short videos and live broadcasts present rich knowledge content intuitively and interestingly, increasing the opportunities for the public to passively access knowledge; Stimulate the desire for knowledge and exploration, promote the active acquisition of knowledge by the public, and serve the universality of knowledge.

The picture shows the "Research Report on Short Video and Live Broadcasting Assisting Knowledge Dissemination"

Short videos and live broadcasts improve the readability and acceptability of knowledge, bringing the public closer to scientists, artists, and popular science authors, and allowing professional knowledge to reach the public. In 2019, Tiktok launched a knowledge inclusive action called "DOU Knowledge Plan". By August 2023, the coverage of the platform's dual first-class universities had increased to 93.20%, and the coverage of first-class disciplines had reached 100%. A total of 400 professors, 45 academicians and 4 Nobel laureates shared cutting-edge scientific theories and research achievements in Tiktok.

The report notes that short video and live streaming platforms not only draw professional content from authoritative knowledge fields, but also provide feedback to authoritative knowledge institutions. Knowledge short videos and live broadcasts with professional knowledge as the core content can become new teaching materials and reading texts in authoritative knowledge fields.

The short video "Reasons for the occurrence of intestinal powder snow after the St. Petersburg blizzard" praised by 480000 netizens is from an undergraduate student named Nian Yue from China University of Geosciences (Wuhan). In the two years since Tiktok's knowledge of popular science geography, many netizens have left messages in his comment area, "Today we tested this knowledge point, and I answered correctly" "The geography teacher put your video in class".

The report suggests that home schools can innovate their curriculum construction and teaching methods, using short videos as "cloud courseware" for home and classroom education, supplementing existing educational materials; Publishers can absorb short videos and live streaming content, and precipitate them into paper books, enriching the content library of the publishing industry.

Life knowledge, experience tips, sports and fitness, science popularization, art philosophy, traditional culture and other knowledge content have emerged in large quantities. Short videos and live broadcasts not only broaden the scope of knowledge dissemination, but also extract practical skills and production and life experiences into knowledge points. Knowledge can be generalized into useful information, extended to daily life, and serve the specific practical behavior of social members, Zhang Mingxin, Dean of the School of Journalism and Information Communication at Huazhong University of Science and Technology, mentioned.

According to the report, from August 2022 to August 2023, Tiktok users searched 27.5 billion knowledge related questions, with an average of 45 knowledge points per user. It has become normal for the public to actively acquire knowledge in Tiktok.

The rich knowledge content resources of short videos and live streaming platforms make it possible to achieve the vision of 'knowledge inclusive'. Qiang Yuexin, Dean of the School of Journalism and Information Communication at Wuhan University, suggested that universities and research institutions should make good use of new media for science popularization, while ensuring the professionalism and scientificity of knowledge production, providing content support for improving social science literacy. (Liu Rui)

Source: Guangming Network

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