Domestic mobile phones have made a huge leap from scratch, going through a long and arduous transformation process

Tech 2023-05-16 12:04:06 Source: Network

writing|Xue Zhengzhengedit|Xue ZhengzhengintroductionMobile phones have become an indispensable part of our daily lives, especially in today's era of rapid technological development. The development history of domestic mobile phones in China has not been smooth

writing|Xue Zhengzheng

edit|Xue Zhengzheng

introduction

Mobile phones have become an indispensable part of our daily lives, especially in today's era of rapid technological development. The development history of domestic mobile phones in China has not been smooth.

From imitation to independent innovation, China's mobile phone industry has undergone a long and arduous transformation process.

The emergence of counterfeit mobile phones

The first generation of mobile phones appeared in the early 1980s and did not become popular among Chinese consumers until the late 1990s. At this time, most mobile phones in the Chinese market were dominated by foreign brands such as Nokia, Ericsson, and Motorola.

Domestic mobile phone companies only emerged later as imitators of foreign technology.

In the early 21st century, foreign companies began to emerge as domestic mobile phone manufacturers. The phones they produce closely imitate the design and functions of foreign brands.

These imitations have attracted many Chinese consumers because compared to foreign brands, their prices are low and their functions cater to the Chinese market.

These counterfeit phones quickly faced some challenges, including quality issues, outdated designs, and limited functionality compared to foreign brands.These companies have little experience in innovation or research and development, which means they cannot effectively compete with the world's major mobile phone manufacturers.

Development of domestic mobile phone brands

The failure of copying mobile phones has prompted many domestic mobile phone companies to turn their attention to branding and innovation. In the mid-1900s, brands such as HUAWEI, OPPO, and VIVO emerged. Due to their innovative design, powerful functionality, and ease of use, they quickly became popular in China. Here, let's talk about Huawei's development history.

Huawei's Development History

Huawei is one of the world's leading suppliers of telecommunications equipment and services. Huawei was founded by Ren Zhengfei in 1987 and has grown from a small startup in Shenzhen, China to a global technology giant with operations in over 170 countries.

Founding and early stages (1987-1996)

Huawei was founded by Ren Zhengfei in Shenzhen, China in 1987. Ren Zhengfei previously worked in the People's Liberation Army of China, where he gained experience in civil engineering and military communication technology.

In its early days, Huawei's focus was on selling dedicated branch exchange (PBX) telephone systems to small enterprises in southern China. It quickly expanded its products to other telecommunications devices, such as switches and routers.

A key turning point for Huawei was in 1993, when the Chinese government implemented reforms allowing foreign investors to enter the domestic telecommunications market. This has led to increased competition from Huawei, but it has also given the company an opportunity to collaborate with international companies and acquire new technologies.

Rapid growth (1997-2006)

In the late 1990s and early 21st century, Huawei experienced rapid growth as it expanded its business both domestically and internationally. The company has begun to break away from traditional focus on domestic customers and focus on the international market.

During this period, Huawei's key strategy was to establish partnerships with telecom operators in other countries. By collaborating with these operators, Huawei is able to understand local market demands and customize its products accordingly.

Another important factor for Huawei's success is its emphasis on research and development. The company has made significant investments in cutting-edge technology, which has enabled it to develop new products and enter new markets.

Global Expansion (2007-2017)

In the late 2000s and early 2010s, Huawei began to pay more attention to international expansion. The company has announced plans to invest over $2 billion in research and development facilities in Europe and North America, with the aim of becoming a true global player in the telecommunications industry.

Huawei's international expansion approach is twofold. On the one hand, the company continues to establish partnerships with local telecom operators, as it has done in the past. But it has also started investing in its own sales and marketing businesses in various countries.

During this period, a major challenge faced by Huawei was the increasing scrutiny by Western governments of potential security risks associated with Huawei products. Some Western officials have raised concerns that Huawei's relationship with the Chinese government may allow for backdoor access to sensitive data.

Huawei's Rise (Since 2018)

Despite these challenges, Huawei continued to grow rapidly throughout the late 2010s. In 2018, Huawei surpassed Apple to become the world's second largest smartphone manufacturer (after Samsung). This is an important milestone for the company, which was previously known primarily for its telecommunications equipment.

The rise of Huawei is not without controversy. In 2019, the US government blacklisted Huawei in trade. This makes it illegal for American companies to do business with Huawei or sell products to the company without permission from the US government.

This move is widely regarded as part of the ongoing trade war between the United States and China, with Huawei caught in the middle. Despite the ban, Huawei continues to innovate and release new products, such as the MateX2 foldable phone.

Huawei's Development History

Although the company faces more scrutiny of security risks and trade sanctions, it remains committed to its mission of building a better connected world through cutting-edge technology and innovation.

The difficulties of domestic mobile phones

The global mobile phone market is fiercely competitive, led by a few powerful companies such as Apple, Samsung, and Xiaomi. Domestic mobile phones produced by Chinese companies such as Huawei, Oppo, and Vivo face many difficulties in this landscape.

Quality awareness

A major challenge faced by domestic mobile phones is that consumers perceive their quality to be lower than international brands.This view stems from historical factors, such as the poor quality of early Chinese made products in other industries and bias towards domestic products.

This view may be difficult for domestic mobile phone manufacturers to overcome, as it not only affects their ability to attract new customers, but also their ability to retain existing customers. In order to succeed in the global market, domestic mobile phone manufacturers must focus on improving the quality of their products and establishing a reliable and durable reputation.

Brand recognition

Another challenge faced by domestic mobile phones is the lack of brand awareness.International brands like Apple and Samsung have spent decades building brand awareness among consumers around the world, making it difficult for domestic phone manufacturers to compete with these international brands.

One strategy used by domestic mobile phone manufacturers to address this challenge is to establish partnerships with international companies. For example, Huawei collaborated with Leica to develop cameras for its smartphones, while Opp collaborated with Qualcomm to develop processing chips.

These partnerships help to increase brand awareness and establish credibility among consumers who may be skeptical of domestic mobile phone manufacturers. They also bring their own series of challenges, such as licensing fees and intellectual property issues.

technological innovation

technological innovation

In contrast, domestic mobile phone manufacturers often have to focus on cost reduction measures in order to compete with more mature international brands. This may make it difficult for them to invest in future technologies and develop new products that can attract consumer attention.

technological innovation5G

The difficulties faced by domestic mobile phones are enormous, but they are not insurmountable.technological innovation

Government support can play an important role in helping domestic mobile phones overcome these challenges. Policies that encourage R&D investment or provide funding for marketing activities can help domestic mobile phone manufacturers enter the global market and establish their brand awareness and reputation.

The Chinese government has also begun to actively support the development of domestic mobile phone brands.In 2009, the "National Encouragement of Famous Brands" policy was launched to provide tax incentives and other forms of support for domestic brands that meet certain standards.

In 2011, the Ministry of Industry and Information Technology of China launched the "Made in China" initiative, aiming to increase the market share of domestic mobile phones to 50% by 2015. This initiative provides funding for research and development work and offers preferential policies for companies producing high-quality domestic mobile phones.

Independent innovation and technological breakthroughs

The emergence of domestic mobile phone brands marks the entry of a new era of independent innovation in the Chinese mobile phone industry. In order to compete with foreign brands, these companies began to invest heavily in research and development, and differentiate themselves from their competitors by introducing new technologies and features.

A major breakthrough in this regard is the introduction of 4G technology by companies such as Huawei and ZTE. This enables domestic mobile phone manufacturers to compete in a fair environment with foreign brands for the first time.

Chinese companies have made significant progress in camera technology, facial recognition, and artificial intelligence, placing them at the forefront of global mobile phone innovation.Many domestic mobile phone companies now offer advanced features such as three or four rear cameras, 3D facial unlocking, and cutting-edge artificial intelligence driven voice assistants.

Challenges faced by the domestic mobile phone industry

Despite impressive progress in the domestic mobile phone industry, its sustained growth and development still face significant challenges.One of the most important issues is the protection of intellectual property (IP).

Foreign companies have accused domestic mobile phone manufacturers of patent infringement and filed numerous lawsuits against them, affecting their ability to expand overseas. Some domestic mobile phone companies are accused of engaging in unfair competition practices, such as plagiarizing foreign brand designs.

Another challenge facing the domestic mobile phone industry isIntense competition both domestically and internationally.Chinese consumers are becoming increasingly picky about their choice of mobile phones, choosing high-quality brands with outstanding features and functions.

Internationally, competition with mature foreign brands such as Apple, Samsung, and Xiaomi remains a major obstacle, especially considering their dominant position in overseas markets.

Author's viewpoint

In recent years, domestic mobile phones have made significant progress, with brands such as Huawei, Oppo, and Vivo making significant progress in the global market. But when competing with international brands such as Apple and Samsung, they still face challenges.

The future of the domestic mobile phone industry looks promising, with sustained government support, strong research and development capabilities, innovative design and functionality, and the growing demand from domestic consumers.

In order to continue to grow and develop, the industry must address the challenges it faces, including improving intellectual property protection, improving product quality and design, and continuing to innovate to meet consumer needs.

Emerging technologies such as 5G networks and foldable screens still have enormous untapped potential, which may change the game rules of the industry.

Despite its strength, domestic mobile phones still face significant challenges in brand recognition and reputation. International brands like Apple and Samsung have spent decades building their reputation among consumers around the world, making it difficult for domestic phone manufacturers to compete.

writing

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3.Qin,Z.,& Tang,H.K.(2018).Huaweiafter-saleservicesdeliverycapabilityandcustomersatisfaction:Anempiricalstudyinsmartphonemarket.Sustainability,10(11),4205.

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