A 'female shopkeeper' born in 1995, with an annual income of 20 million, who started a business with the post-2000s generation

Tech 2023-05-08 01:08:18 Source: Network

Huang Tianran, a global internet merchantEditor Wang ShiqiGirl, take a step forward. Her power is rising in various industries

Huang Tianran, a global internet merchant

Editor Wang Shiqi

Girl, take a step forward. Her power is rising in various industries.

According to data from management consulting Accenture, the consumption power of Chinese women has reached 10 trillion yuan, which is equivalent to the sum of the retail markets in Germany, France and the United Kingdom; Behind the huge "other economy" market, more female entrepreneurs are active in different tracks. In the fields of e-commerce and technology, the proportion of female entrepreneurs in China has exceeded 40%, ranking among the top in the world.

The development of female power on both supply and demand sides, coupled with the driving force of the internet economy, has bridged the gender gap. More and more women have found their own Lebensraum in the competitive business world. They are not trapped by the "social clock", and are not limited by marriage, love and childbirth. With a free and bold attitude, they have become a beam of light illuminating the future of the industry.

Especially in recent years, cross-border e-commerce dividends have been released, and many women have joined in, bringing a fresh force to the industry.

Today marks the 113th International Women's Day and the 100th Women's Day in China. The stories of these three cross-border e-commerce female entrepreneurs show us the infinite possibilities of her era.

Female bosses born in 1995 started businesses with the 2000s, striving for over 20 million transactions in two years

Li Jiehui Carey, a newcomer in cross-border e-commerce, has been employed for 2 years

The company has been established for two years and employs over a hundred people. The boss is born in the 1990s, and 70% of the employees are born in the 2000s. In 2022, the revenue exceeded 20 million yuan - this is Li Jiehui, 25 years old, and her "Just Be Happy" brand. Even the brand name has the unique personality of Generation Z.

After four months of settling in Lazada, "Just be happy" has grown from a new seller to a well-known "dark horse" on the platform list. The story of Li Jiehui confirms that in the cross-border e-commerce circle that does not prioritize seniority, newcomers like Houlang can quickly advance to become industry experts.

In the eyes of the Lazada platform's bartender, although her team is young, they have a keen sense of smell, are very decisive, and have exceptional execution power. They have a special mindset of "internet celebrity stores" and will never miss any opportunity to increase the flow of revenue to the store. The planning of event products will always be "two steps ahead".

This may be related to the personality of founder Li Jiehui.

During her studies, her side job coincidentally turned into a profitable business. In 2020, due to the impact of the pandemic, Li Jiehui, who was pursuing graduate studies at the Hong Kong Polytechnic University, could only complete her studies through online courses. In addition to online classes, she established an independent website specializing in jewelry and accessories with a trial and error mindset, targeting the markets of Hong Kong, Macau, and Taiwan in China.

To her surprise, cheap and high-quality artificial gemstone jewelry was very popular, and after attracting traffic on Facebook, orders continued to flow in. "Compared with the price of thousands of dollars a carat for overseas factories, the supply price of Chinese factories is several times lower and the supply is huge. This is a business model that can run through."

Smelling the business opportunity, Li Jiehui felt that it was not too late. In October of this year, Li Jiehui, who had not yet graduated, spent 60000 yuan to set up a 50 square meter small office in Longhua, Shenzhen, and started her own business. Unexpectedly, the site's sales reached 180000 yuan in just one week. At that time, I was still studying, and this money was already a huge sum for me

Afterwards, her business continued to grow, and she and her team obtained the first round of financing from angel investors in August 2021, upgrading the brand name to the more cross-border "OceanWhale". After obtaining financing, Oushenwei's target customer base expanded from its original market to the global market, and by the end of 2021, entered Lazada to open up the Southeast Asian market. At Lazada, Li Jiehui led a team to complete the renovation and basic operation of the new store with lightning speed, and quickly followed up on platform activities. In the first month, she achieved orders from 0 to 1000, and for three consecutive months, orders grew by over 300%. In just four months, she became one of the top sellers on a single site.

My first job was "being the boss". This 25 year old girl "recruited talents without any restrictions such as education or technical skills", and her focus was on the hard work and imagination of a newborn calf who was not afraid of tigers. Because in Li Jiehui's view, cross-border e-commerce is the home ground that Generation Z can dominate, and this is an unrestricted stage where even beginners have the opportunity to stand out.

When you have a sense of a niche category, entrepreneurship is like a natural outcome. Currently, the membership of the post-00s in the company has exceeded 70%, and I want more young people to feel the opportunity of cross-border e-commerce to overtake them on the curve, "she said.

Unconvinced '85 year old female returnees want to sell Chinese jewelry to 100 countries worldwide

Fu Ting Grace Real Estate Financial Transformation Cross border E-commerce Industry: 3 years+

Fu Ting, a female student from Hangzhou who has worked and lived in the United States for 12 years, has actually formed an opportunity with cross-border e-commerce.

She, who has been engaged in commercial real estate investment, purchased a warehouse near New York Airport in early 2018. To her surprise, she was sold out within six months, with 90% of the tenants being cross-border sellers from China. This made her vaguely feel that there are huge opportunities hidden in this industry. At that time, I started paying attention to cross-border e-commerce, "Fu Ting said.

At the end of 2019, due to the sudden death of her father's serious illness, Fu Ting, as an only child, returned to her long lost hometown and decided to stay in China for development. Among her old friends, there are many "factory second generation" who have roots in Zhejiang and are outsourcing to international brands. A visit became an opportunity for her to enter the cross-border e-commerce industry: at her friend's factory, she found that many products made in China were only labeled with foreign logos, and the prices could double several times. However, when the trademark is torn down, "Made in China" is still a synonym for cheap and low-quality in the eyes of many foreigners.

I feel heartbroken, angry, and unconvinced. Why should Made in China face such biases? Why can't we rely on Chinese supply to shape a global brand ourselves? "She acted boldly, relying on her Zhejiang factory and combining jewelry design knowledge learned overseas to establish the accessory brand" HerLab ", targeting the global market and promoting the" Chinese power ".

HerLab has grown rapidly, not only achieving breakthroughs on multiple cross-border e-commerce platforms, but also achieving a tenfold increase in sales in the first month of its launch after entering Lazada in June 2022. The brand is particularly popular in Southeast Asia. In the past six months, the monthly transaction volume has reached over 510% month on month. At present, the product has been sold to 31 countries worldwide. Reading positive reviews from customers from different countries every day is the happiest moment on Fu Ting's entrepreneurial journey.

At the HerLab store, Fu Ting also launched multiple accessories rich in Chinese elements, such as zodiac rabbit pendants and Chinese style earrings, hoping to bring the influence of Chinese culture to the world through her products.

Next, we plan to sell our products to 100 countries around the world and build the brand brick by brick. We hope that one day 'MadeinChina' will no longer be a representative of cheap and low-quality products, but a synonym for products with a sense of design and high cost-effectiveness, "she said.

Women's roles in life are diverse, and just one accessory can change their style and style. HerLab hopes to inspire more women, dare to experiment, and find more aspects of themselves. "Fu Ting interprets the brand's meaning in this way, and this is also her expectation of herself, boldly changing and firmly putting her original intention into action on the road of life.

On the new journey of life, Fu Ting holds confidence in Made in China and embraces the global market through cross-border e-commerce. With her passion, she has nurtured a global Chinese accessory brand.

Work has cured postpartum depression, and working mothers have become the "performance king" for a year

Xu Yunyun Amy, Senior Cross border E-commerce Practitioner: 10 Years

In the cross-border e-commerce industry, Xu Yunyun, born in the 1990s, is a veteran who dares to fight and fight.

Ten years ago, she graduated with a major in e-commerce and came to Yiwu, Zhejiang, a "global small commodity wholesale hub", with a longing and love for cross-border e-commerce. In order to master practical experience and skills, as a newcomer, she and two or three classmates, regardless of salary or effort, followed her senior to open stores and sell goods on cross-border platforms, accumulating industry resources.

More than a year later, Xu Yunyun returned to her hometown of Hefei, Anhui and joined a local cross-border e-commerce startup. With the rapid development of the industry, the company has seized the opportunity and achieved a doubling of performance growth. Xu Yunyun, who grew up with the company, was also promoted to the position of operations team leader due to her outstanding work abilities.

In 2019, as a dominant figure in the workplace, her status in the family also upgraded - she became a mother.

The birth of "Little Cotton Coat" made her feel proud of being a new mother. However, she, who was accustomed to being highly engaged in her work, was surrounded by a sudden "postpartum depression" after returning to her family: her changing body shape due to childbirth made her lose the fun of buying new clothes; Long absence from work has made her afraid of being disconnected from the team, even doubting her own abilities, and feeling anxious about the future

In order to give herself a space to temporarily break away from her "mother" status, she returned to the workplace three months after giving birth and started her struggle again. Fortunately, understanding her husband and mother-in-law gave her the greatest support. The family rented a new house near the company, providing convenience for Xu Yunyun to nurse her baby and work.

When working, I can fully release myself because cross-border e-commerce has always been my passion, and doing what I enjoy can help me regain my sense of identity, "said Xu Yunyun.

After returning to his post, Xu Yunyun, who adjusted his attitude and focused on his work, gradually improved his performance. She started building a home furnishing brand store in Lazada from scratch, and in 2021, her sales reached the forefront of the industry, setting a monthly sales record of over 1 million yuan around Double 11, ranking among the top three in terms of personal performance.

More importantly, this job has also "cured" her psychological anxiety. Now she can handle the dual roles of family and work with ease, and even has leisure time to practice yoga and plan a trip with her husband.

I hope to convey my strength to my daughter, to be steadfast in myself, and to deeply cultivate what I love and excel in, "she said. Now that her 4-year-old daughter is obedient and sensible, she greets her mother at home every day, which is also a happy moment for Xu Yunyun.

The proportion of women in the cross-border e-commerce company where Xu Yunyun works accounts for 90%. The company's business mainly focuses on industries such as fashion and maternal and child care, and women have a greater sense of body and insight, which makes the company more inclined to recruit women as team candidates. In the field of cross-border e-commerce, gender is not a professional barrier, professionalism and ability are the key factors, "said Xu Yunyun.

It can be imagined that in this industry where women can fully leverage their advantages, there are still many "workplace mothers" like Xu Yunyun who use their expertise and insight to break through the sky.

Conclusion:

In her era, women were not only consumers in her economy, but also creators of it. The rise of 'her power' has inspired more modern conscious women in this era to join this ranks, becoming a powerful force driving the development of the internet economy and the business world forward.

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