Youku launched a one click jump style viewing function that allows you to jump to any point in time
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On June 15th, according to Global Network Technology Comprehensive Report, "If my roommates come to Youku Online to make wishes, I'll give it a try," said Youku user Mu Jie. It is understood that currently, in the comment section of "Do you know whether it should be green, fat, red, and thin", you can pass every exam and jump to the famous scene of the character Sheng Changbai, a high school jinshi in the play with just one click
On June 15th, according to Global Network Technology Comprehensive Report, "If my roommates come to Youku Online to make wishes, I'll give it a try," said Youku user Mu Jie. It is understood that currently, in the comment section of "Do you know whether it should be green, fat, red, and thin", you can pass every exam and jump to the famous scene of the character Sheng Changbai, a high school jinshi in the play with just one click. Regarding this, according to the operation introduction of Youku Interactive, it has recently been discovered that many users come to interact with the plot of "Zhino", hoping to pass every exam. Therefore, the launch of this feature facilitates users to jump to it, with about 200000 people sending relevant comment barrages within a week.
The "One click test must pass" feature is an extension of the "One click jump style drama watching" feature, launched by Youku in January this year, which has driven a 20% increase in the interaction rate on the website. Since the beginning of the new year, there have been interactive gameplay such as "The Legend of Zhen Huan" one click back to the palace, "The Temptation to Go Home" one click Lin Pinru's return, and "Step by Step Astonishing" one click four masters blocking the rain for Ruoxi, which have received widespread praise. "The Legend of Zhen Huan" one click back to the palace has also attracted over 400000 users to enter the website and send comment barrage. In addition, the one click jump product has evolved from being able to only jump to the beginning of a certain episode, to being able to jump to any point in time, and then to the latest version of automatic jump.
In addition to "one click jump", this year, Youku has also launched new gameplay around the classic series of the film library. During the broadcast of "Long Moonlight", a special bullet screen was launched for the "413 Fairy Hero Female Lead to Open a Big Day", allowing the female lead of the Fairy Hero drama to open a big day together; Launch the "Screen Style" function, providing three filters: deep, soft, and bright, for users to freely choose and use
The platform's approach needs to shift from creating explosive products to both creating explosive products and creating culture. We cannot simply consider user viewing, but also consider what feedback will be provided after watching. By combining famous brands that can stimulate positive feedback with operational rhythm, we can truly deeply bind IP with new consumption, culture and tourism, "said Youku COO Liu Yanhong. It is understood that Youku will also launch more interactive features around a rich library of content this year.
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