Daikin Air Conditioners: A $20 Billion Dream in China, Why is it Struggling Against the Rise of Domestic Brands?

Daikin Air Conditioners: A $20 Billion Dream in China, Why is it Struggling Against the Rise of Domestic Brands?In today's China, where domestic air conditioner brands are mushrooming, Gree, Midea, and Haier are firmly holding onto the market share, meeting the Chinese people's demand for high-quality home appliances with their cost-effective products. However, Daikin, a legendary Japanese air conditioner brand, has carved its own niche in the Chinese market with its high prices and low-key presence, becoming a "hidden champion" in the past 29 years...

Tech >>