Zhong'an Online Releases AIGC Application Graph

Tech 2023-07-07 16:30:30 Source: Network

On July 7, it was reported that at the sub forum of the 2023 World Artificial Intelligence Conference (WAIC) on the theme of "new advancement of digital infrastructure, new value of insurance ecology", ZhongAn released the first AIGC application map of the insurance industry, and brought the Zhong'an AIGC medium platform Lingxi and the first batch of insurance vertical scenario AIGC application tools - Yi Chuang content operation platform and intelligent business analysis platform.It is understood that, compared with the traditional "AI+insurance" application, the atlas conducts a feasibility study on the enabling value and future application potential of AIGC in 19 categories and 78 sub categories of business scenarios from six dimensions of product design and innovation, marketing and development, underwriting and claims settlement, customer service, smart office and R&D management, covering property insurance, life insurance and other businesses, involving agents, proprietary and other Marketing channel, Intended to provide reference and inspiration for the digital transformation of the insurance industry

On July 7, it was reported that at the sub forum of the 2023 World Artificial Intelligence Conference (WAIC) on the theme of "new advancement of digital infrastructure, new value of insurance ecology", ZhongAn released the first AIGC application map of the insurance industry, and brought the Zhong'an AIGC medium platform Lingxi and the first batch of insurance vertical scenario AIGC application tools - Yi Chuang content operation platform and intelligent business analysis platform.

It is understood that, compared with the traditional "AI+insurance" application, the atlas conducts a feasibility study on the enabling value and future application potential of AIGC in 19 categories and 78 sub categories of business scenarios from six dimensions of product design and innovation, marketing and development, underwriting and claims settlement, customer service, smart office and R&D management, covering property insurance, life insurance and other businesses, involving agents, proprietary and other Marketing channel, Intended to provide reference and inspiration for the digital transformation of the insurance industry.

Jiang Jijun, chief technology officer of ZhongAn, said that with the implementation of more large vertical industry models and self-developed models, AIGC will show the potential of integration and migration. Through the combination of scenarios and data, AIGC will achieve personalized customization, risk control and other advantages, and bring more efficient, intelligent and humanized services.

Looking back at the development path of technological innovation, each high heat technology requires a long exploration and practice cycle from its emergence to its final mature application.

How to find a highly adaptable and truly user-friendly AI big model for the insurance industry, in addition to focusing on the three core elements of data, computing power, and algorithms, it is also necessary to ensure compliance and security, as well as higher requirements for enhancing, adjusting, and limiting the knowledge of big models in the insurance professional field.

Based on this, ZhongAn independently developed the AIGC middle platform Lingxi. By adapting major domestic and international models such as GPT, Tongyi Qianwen, ERNIE Bot and so on, Lingxi can achieve "one MaaS (ModelasaService) platform, two application scenario strategies" - to help insurance institutions better adapt to AIGC capabilities, Lingxi can allow institutional users to embed industry expertise knowledge base in the large model, so as to achieve rapid adaptation of AIGC applications in the insurance vertical field. Lingxi also supports packaging internal enterprise application tools into big model plugins, making big models more closely related to business application scenarios, and promoting the improvement of enterprise business capabilities through AIGC.

According to Jiang Jiyun, using Lingxi can also effectively avoid compliance risks, reduce research and development complexity and costs, and make AI big models more closely related to the application scenarios of the financial and insurance industry. At present, Lingxi has conducted in-depth practice in scenarios such as product customization, pricing dynamics, sales scenarios, claims automation, and customer service humanization.

Currently, in addition to focusing on exploring specific business scenarios, Wei Chenyang, Vice President of the Institute of Financial Science and Technology at Tsinghua University and Director of the China Insurance and Elderly Care Research Center, believes that it is also necessary to actively explore what constitutes a "more responsible AI", that is, how artificial intelligence can empower the insurance industry more responsibly and warmly, ultimately achieving safety, fairness, inclusiveness, and sustainability.

Shi Xingtian, head of ZhongAn Data Science Application Center, said that at this stage, it is necessary to systematically think about how to transform the existing business system processes, give full play to AIGC capabilities, and bring incremental value to the business through human-computer interaction and changes in content production. At present, ZhongAn has integrated AIGC technology into its application practice, and launched the first batch of upgrades to a number of utility tools, including the easy to create content operation platform, intelligent business analysis platform assistant, compliance assistant, Artificial Intelligence for IT Operations assistant.

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