The saturation of online car hailing market has broken the foam of the middle class myth
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#In May, new financial forces released a saturation warning for the ride hailing industry in multiple regions # # Can driving a ride hailing still earn money # # Multiple regions released a saturation warning for ride hailing # # Is it worth buying a ride now# It has been some time since mass entrepreneurship and innovation began. On the path of creating job opportunities, if ordinary people have to choose representative industries for their jobs, takeout and ride hailing can definitely resonate with the majority of ordinary people, because it can be seen everywhere on the streets, attracting many low-end jobs, comparable to the barber shops and snack stalls that used to attract laid-off workers back then
#In May, new financial forces released a saturation warning for the ride hailing industry in multiple regions # # Can driving a ride hailing still earn money # # Multiple regions released a saturation warning for ride hailing # # Is it worth buying a ride now#
It has been some time since mass entrepreneurship and innovation began. On the path of creating job opportunities, if ordinary people have to choose representative industries for their jobs, takeout and ride hailing can definitely resonate with the majority of ordinary people, because it can be seen everywhere on the streets, attracting many low-end jobs, comparable to the barber shops and snack stalls that used to attract laid-off workers back then. Although common prosperity is on the way, the perspective of these two industries is really very complicated. The delivery riders have talked about it several times, and this time we will focus on a poignant middle-class myth that has been reflected - ride hailing.
Once upon a time, having a car at home was something we couldn't even imagine just joining the World Trade Organization. In just 20 years, many people have developed a middle-class feeling due to owning a car. At the same time, the development of the times is also unexpected. These pseudo middle-class people (please forgive me, there is no better word to represent subjective mentality and objective reality) did not expect that in less than ten years, private cars have transformed from a consumer product that improves the quality of life to a tool for their own livelihood. What's even more ridiculous is that for some people, they have also become their only means of livelihood.
If dialectical materialism is used to examine the current online car hailing on the streets, it is difficult to say whether it is consumption upgrading or production degradation. If viewed from the perspective of consumer categories, it is indeed an upgrade. Cars have transformed from a symbol of the wealthy into ordinary products, making it increasingly possible for everyone to consume. However, from the perspective of productivity development, as owning a car at home has become increasingly popular, ride hailing, as a supplement to public transportation, should have been an industry with difficult demand compared to takeout. Is it a helpless choice brought about by the lagging upgrade of vocational ability training that we have to absorb so many young and middle-aged people for employment now? If it comes to income, it can only be described as unbearable. Long working hours, increasingly thin profits, and joyless labor, from any perspective, can only be described as being forced by life.
Faced with this surplus of labor force, it has also occurred on the other side of the ocean. At that time, the employment contraction directly led to many industries in cities that relied solely on human output becoming inward bound. I can't find a job as a dishwasher even after graduating with a master's degree. The first thing many people do every day is to queue up at various job agencies to wait for work. Although agencies may not necessarily have jobs, there is no other way except to queue up. Therefore, many people gather and march in the hope of finding a job, even if they work for one yuan per week. If ride hailing and takeout services cannot be sold out, many people may not be in a better state than at that time. So if the place has a clear mind, even if the profits of takeout and ride hailing become thinner, it is necessary to find ways to encourage people to wander the streets while maintaining low income, wasting time and energy. Otherwise, other issues will arise.
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