Be a Good Demonstration and Build a National E-commerce Brand in Ethnic Regions | Millions of Journey to the Mountain

Tech 2023-10-10 21:16:21 Source: Network

Since the unveiling and launch of the Lianshan National Warehousing and Logistics Co distribution Center last year, express companies such as Jitu, Zhongtong, Yunda, Yuantong, Shentong, and Meituan Community Group Buying have successively entered. Here, there are many express delivery guys busy with shipping, sorting, packaging, and loading every day, creating a bustling scene

Since the unveiling and launch of the Lianshan National Warehousing and Logistics Co distribution Center last year, express companies such as Jitu, Zhongtong, Yunda, Yuantong, Shentong, and Meituan Community Group Buying have successively entered. Here, there are many express delivery guys busy with shipping, sorting, packaging, and loading every day, creating a bustling scene.

The establishment of this center benefited from the implementation of the national level comprehensive demonstration project of e-commerce in rural areas in Lianshan Zhuang and Yao Autonomous County. The center covers an area of 15 acres and is equipped with automatic sorting system equipment. It has become the core hub of Lianshan express logistics and an important way to promote the upward movement of Lianshan agricultural products and the downward movement of urban industrial products.

In the next stage, Lianshan will further promote the national level comprehensive demonstration project of e-commerce in rural areas, anchor the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High Quality Development Project", take the development of e-commerce as a powerful lever to activate the vitality of the county economy, and strive to create a national e-commerce brand with Zhuang Yao characteristics in ethnic areas.

Lianshan regards the development of e-commerce as a powerful means to activate the vitality of the county economy and create a national e-commerce brand in ethnic regions.

Lianshan National Warehousing and Logistics Co distribution Center.

Adhere to the guidance of party building

Stimulating the momentum of rural e-commerce

Lianshan has unique natural conditions and is known as the "Nine Mountains, Half Water, Half Field". The ecological environment in the area is good, with a large temperature difference between day and night, suitable for the growth of various high-quality crops. It has a batch of characteristic agricultural products such as organic rice, high mountain tea, oil tea, big meat ginger, Shatian pomelo, spring orange, black goat, and Hehua fish. Among them, "Lianshan rice" and "Lianshan big meat ginger" are national geographical indication protected products.

However, due to objective reasons such as transportation conditions, Lianshan's high-quality agricultural products have always been in a situation where they are "raised in the depths of the boudoir and unknown to the people". In recent years, the Party Committee and Government of Lianshan Zhuang and Yao Autonomous County have focused on the high-quality development of the integration of "agriculture, culture, tourism, sports and health", vigorously developed rural e-commerce, built a modern rural circulation system that includes inclusive sharing, online and offline integration, industrial products to the countryside, and agricultural products to the city, and explored innovative methods such as data-driven, live streaming, and agricultural tourism integration, We have been awarded honorary titles such as "2020 Provincial E-commerce into Rural Comprehensive Demonstration County" and "2021 National E-commerce into Rural Comprehensive Demonstration County".

Rural e-commerce work as a systematic project. Lianshan adheres to the comprehensive leadership of the Party, integrating the Party's leadership throughout the entire process and various work of implementing the national level comprehensive demonstration project of e-commerce in rural areas, focusing on empowering party building to promote high-quality development, effectively connecting poverty alleviation and rural revitalization strategies, and effectively promoting the rapid development of the e-commerce industry.

Lianshan actively explores the development model of "party building+e-commerce", guides the establishment of a party branch of Guangzhou Qucun Culture and Technology Co., Ltd. Lianshan Branch, an e-commerce enterprise, and promotes the tangible and effective coverage of the two new party organizations in the e-commerce field, releasing the red effectiveness of party building for new business forms and new employment groups.

Focus on weaknesses and weaknesses

Consolidate the foundation of rural e-commerce

With the rapid development of the Internet, mobile phones have become "new agricultural tools", live streaming has become "new agricultural activities", and digital technology has become "new agricultural materials". Lianshan aims to build a national level demonstration project for e-commerce in rural areas, focusing on high-quality agricultural products such as rice, ginger, tea, and the cultural and creative industries of the Zhuang and Yao ethnic groups in Lianshan, and seize the opportunities for the country, province, and city to accelerate the development of rural e-commerce.

Establish a three-level logistics distribution system for counties, towns, and villages. Promote the participation and cooperation of multiple local express logistics companies, integrate resources such as Yinong Information Society, "E-Net Agriculture" rural e-commerce demonstration station, and grassroots supply and marketing cooperatives, build a three-level e-commerce warehousing and logistics service network for counties, towns, and villages, upgrade and transform 7 township level express logistics transit stations, achieve full coverage of administrative village express logistics services, facilitate free pick-up and delivery for villagers, and connect the "first and last mile" of rural express logistics.

Improve the public service system for rural e-commerce. Build a Lianshan E-commerce Public Service Center with a usage area of 2300 square meters, covering the exhibition and sales of high-quality agricultural products in 7 townships in Lianshan. Introduce professional operation teams to provide shooting, operation, marketing, live streaming and sales services for agricultural product enterprises, farmers' professional cooperatives, online store operators, etc. in the county; Set up a digital experience exhibition hall and an online platform called "Cloud Lianshan" to achieve digital demonstrations of high-quality agricultural products and ethnic characteristic handicrafts in Lianshan through AR, MR, 3Dmapping projection technology, etc. The service center has become a service complex for Lianshan to develop e-commerce, support and cultivate e-commerce entrepreneurship.

Cultivate internet celebrity influencers and rural e-commerce leaders. Targeting returning migrant workers, college students, veterans, cooperative members and other groups, with the goal of cultivating a team of rural internet celebrity new farmers who can drive the development of rural e-commerce industry and promote rural revitalization, we vigorously implement the Lianshan Talent Training and Incubation Plan, accurately select a group of e-commerce talents, and have held more than 90 related training sessions since 2020, with a total of 5153 trainees and more than 300 potential trainees recruited, The videos taken by the students have been played more than 10 million times on platforms such as Tiktok and WeChat video accounts, and 10 local online celebrities in Lianshan have been guided to enter the mainstream platform. In 2020, they created a record of selling 40000 jin of spring oranges in three days after a short video.

Highlight the characteristics of Lianshan

Explore the advantages of rural e-commerce

As the only ethnic autonomous county in China with Zhuang and Yao ethnic groups as the main residents, Lianshan focuses on exploring the unique cultural elements and ecological advantages of the Zhuang and Yao ethnic groups, and provides e-commerce wings for the revitalization of ethnic areas.

In the golden autumn of October, it is the season for harvesting rice seedlings from the mountains. The Heishan terraced fields hold a Zhuang Yao family incense concert, and Zhuang Yao children dressed in ethnic costumes bring a pastoral and poetic journey for tourists to listen to music, appreciate terraced fields, and welcome abundant harvests, playing the music of rural revitalization in ethnic areas. Carry out the "Agriculture, Culture, Tourism, Sports and Health" short video photography competition, focusing on Lianshan's agricultural specialty products, tourist attractions, cultural and folk customs, rural revitalization, and other content. Vigorously promote and showcase Lianshan's fruitful achievements in the integration of high-quality development of "agriculture, culture, tourism, sports and health" and the construction of green and beautiful Lianshan in recent years.

Heishan holds the Zhuang Yao Family Fragrance Concert.

Adhering to the collaborative work of Guangzhou Qingyuan's counterpart assistance, the image of "Lianshan Rice" and the magnificent golden rice wave terraces and beautiful snowy mountain scenery of Lianshan have been published in the waiting area and carriages of the Guangzhou Metro at multiple busy stations such as Line 2, Line 3, Line 5, and Line 21, with a placement time of up to a month to seize the flow of subway traffic. According to incomplete statistics, during the publication period, the sales of "Lianshan Rice" increased by more than 25% compared to previous years, and the traffic through online searches for keywords such as "Lianshan Rice" and "Lianshan Silk Seedling Rice" also increased significantly.

Southern+Reporter Huang Jin

Correspondent Chen Cui

[Author] Huang Jin

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