Chen Xiaoying: Selling Shentong to Jack Ma, cashing out 14.6 billion yuan, and now earning tens of billions by selling umbrellas

Tech 2023-11-16 16:09:16 Source: Network

Editor's note: This article is an exclusive debut of the original headline,Do not plagiarize or reprintIn 2019, there was another major earthquake in the financial industry: Alibaba acquired Shentong.The integration of e-commerce and express delivery can be described as a strong collaboration

Editor's note: This article is an exclusive debut of the original headline,Do not plagiarize or reprint

In 2019, there was another major earthquake in the financial industry: Alibaba acquired Shentong.

The integration of e-commerce and express delivery can be described as a strong collaboration. But in terms of interests, if Shentong urgently enters Alibaba, it will inevitably suffer losses.

Shentong lost both his wife and his soldiers

Chen Xiaoying

However, as the "top leader" of ShentongChen XiaoyingStill leaving with the 14.6 billion yuan obtained through cash out. After a few years of inaction, now with the launch of the intelligent umbrella "Yingsong Umbrella", the assets exceed tens of billions.

This ups and downs of life experience cannot help but make people respect her.

Chen Xiaoying

Before reading this article, please click on "Follow" to facilitate your discussion and sharing, as well as bring you a different sense of participation. Thank you for your support!

Losing a lover, helpless to become a powerful person

The express delivery industry is thriving everywhere, with only Shentong dominating in the last century. But this situation has gone downhill due to the death of founder Nie Tengfei.

This starts from 1993!

Chen Xiaoying

At that time,Chen XiaoyingOne is 20 years old, the other is 17 years old, and they are newlyweds who have just been married for a year.

Both of them are from Tonglu County, Hangzhou, and have similar tragic experiences.

Nie Tengfei's mother is seriously illCausing a heavy burden of medical treatment in the familyChen Xiaoying

They are all sensible children, so they dropped out of school early to work and were destined to enter the same printing and dyeing factory.

At the same time, they were also in the same boat, and the same state of mind gradually brought them together, and they got married because of their love.

Image source network

After establishing a small familyNie Tengfei was unwilling to receive a meager salary, but instead sought new ways to make a living.

You should know that the wind of reform and opening up at that time had already blown across the entire land of China, and as long as you have an entrepreneurial heart, you can face the wind and fly.

He is affected by the environmentNot as knowledgeable as thatHowever, colleague Zhan Jisheng mentioned his personal affairs and claimed that his younger brother helped foreign trade enterprises with transportation in Shanghai, earning over 100 yuan per transaction.

Chen Xiaoying

Of course, hearsay may not be entirely believed, but Nie Tengfei was ambitious and immediately decided to make a living in Shanghai!

At first,He is holding onto the idea of workingFa, I also want to try this water trip. And the harvest gradually exceeded his imagination.

At that time, foreign trade enterprises were developing in droves, but they wanted to sell their products,Delivered to customers' hands,But it takes a lot of effort. Even with a professional transportation fleet, the cost of funds, manpower, and resources even exceeds profits, and the best choice is outsourcing.

Nie Tengfei relies on solid efforts to earn money from a day's transportation business, which can keep up with a month's salary.

Image source network

As a result, he discovered business opportunities for expanding scale and establishing transportation companies.

Chen XiaoyingSheng Tong ", later changed to" Shen Tong

In order to stabilize the company's scale and establish its reputation, his employees were recruited from his hometown in Tonglu.

As expected, with the emergence of the emerging express delivery industry,Solved the big trouble for the foreign trade companyThe business is thriving, to the point where it has expanded to over 50 branches across the country with over 2000 employees.

Image source network

It can be said that if this situation continues to develop, Shentong will inevitably become the leader of the express delivery industry.

However, accidents always come quietly.

In 1998, Nie Tengfei was going to Ningbo to discuss business. He was originally with the driver Xi Chunyang, but Xi Chunyang took a leave of absence due to unforeseen circumstances, and he felt that the trip could not be delayed, so he embarked on the journey alone.

Who could have imagined that on the highway, Nie Tengfei lost control of his vehicle due to fatigue driving, was thrown out of the car, and died on the spot.

Xi Chunyang

Xi ChunyangChen Xiaoying

However, the accident report provided by the police was an accident, and everything surrounding Nie Tengfei's death can only be explained by chance.

After all, at that time, Shentong was still in an upward phase, relying solely on Nie Tengfei's support, and neither emotion nor reason would cause him any trouble.

Chen Xiaoying

As expected, tea cools when people leave,After Nie Tengfei's deathShentong was tragically separated by shareholders.

First, Nie Tengfei's brotherNie TengyunChen XiaoyingZhang XiaojuanChen XiaoyingLai HaisongEstablish Zhongtong Express.

Additionally,Tonglu TownshipXu JianrongSee major express delivery companies established one after anotherFollowing the trend, Huitong Express was also established.

The once dominant company has become the "Four Links and One Delivery", with postal express, JD Express, and Jitu Express.

Image source network

However, after the rise of the e-commerce industry,The top five express delivery companies can be said to account for the majority of the country.

For the entire express delivery industry, it is a positive promotion of development, but the loss of the backbone of Shentong is a devastating blow.

At that time,Chen Xiaoying

As a top priority, she must address the stagnant or even regressive business dealings of Shentong.

Image source network

Chen Xiaoying

Xi ChunyangShentong has transitioned from danger to safety and maintained its position.

Afterwards, she still didn't stop innovating and climbed onto the olive branch of Taobao at a low cost, earning a fortune at the 2009 "Double Eleven E-commerce Shopping Festival".

At this moment, the outside world praised one after anotherChen Xiaoying

Image source network

Continuing like this, although Shentong cannot regain its former grandeur, it is enough to stand firm in the rapidly developing express delivery industry.

However,Chen XiaoyingShe unexpectedly announced that she would sell Shentong.

You should know that in the business world, people always flock to find profits.

Shentong gained Taobao's "blue eye" by relying on low prices, but it is difficult to guarantee that other courier companies will not offer lower cost prices, winning this opportunity.

Image source network

thereforeIn front of a group of hungry wolvesHolding onto a piece of fat won't yield any good results. It's better to leave in a timely manner and sit on the mountain watching the tiger fight.

Moreover, Taobao is interested in acquiring a courier company, not Shentong, but also other companies.

Chen Xiaoying

therefore

Now it seems that,She withdrew with 14.6 billion yuanCan be considered a winner in life.

Creating Brilliance Again, Winning Recognition

Chen Xiaoying

More importantly,Chen XiaoyingIt is also enough to see that her personal vision in business is extraordinary.

Chen Xiaoying

It's about her leaving the express delivery industry and returning to her hometown of Tonglu.

Chen Xiaoying

therefore

Chen Xiaoying

Chen XiaoyingIf we design an umbrella that is not wet after being exposed to rain and is suitable for night travel, it should be able to fill the market gap

Just do what you say, she invested in establishing a production line and personally focused on product technology research and development. Finally, a new type of umbrella that meets the requirements was born.

Chen XiaoyingBased on the network accumulated in the business world beforePromote and sell. Sure enough, by adapting to the needs of consumers, it sells well.

Chen Xiaoying

Afterwards, she was deeply rooted in the craftsmanship of umbrellas and designed various multifunctional umbrellas that caught the pain points of use.

Chen XiaoyingNo less than ShentongRanked among the "Zhejiang female billionaires" with 20 billion yuan in assets.

2012Xi Chunyang

Chen Xiaoying

Xi ChunyangChen Xiaoying

Over time, love arises, and this is mostly the case.

2019Chen Xiaoying10543

Chen Xiaoying

Nowadays,Chen XiaoyingI believe that in the near future, her life achievements will take her to the next level.

Due to platform rules, you will only be recognized as an iron fan if you have more interaction with me. If you like my article, you can click on "Follow" and become a fan and receive the article push as soon as possible.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])

Mobile advertising space rental

Tag: Chen Xiaoying Selling Shentong to Jack Ma cashing out