Here's a translation of your provided text, incorporating some of your suggestions for enrichment:
AD |
Here's a translation of your provided text, incorporating some of your suggestions for enrichment: Hisense: More Than a Brand, Accelerating Towards a World-Class EnterpriseThe conclusion of the 2024 European Championship marked another pivotal moment for Hisense on the global stage. As the only Chinese company to sponsor the tournament for three consecutive editions, Hisense hosted its Global Customer Conference in Berlin, Germany, under the theme "Hisense, More Than a Brand," outlining a bold vision for the company's future
Here's a translation of your provided text, incorporating some of your suggestions for enrichment:
Hisense: More Than a Brand, Accelerating Towards a World-Class Enterprise
The conclusion of the 2024 European Championship marked another pivotal moment for Hisense on the global stage. As the only Chinese company to sponsor the tournament for three consecutive editions, Hisense hosted its Global Customer Conference in Berlin, Germany, under the theme "Hisense, More Than a Brand," outlining a bold vision for the company's future.
From Local Manufacturer to Global Enterprise: Hisense's 7-Year Leap
Yu Zhitao, President of Hisense Group, recounted the company's journey, emphasizing the significance of its 2016 sponsorship of the European Championship in accelerating its globalization strategy. He highlighted that through continuous sponsorship of top-tier sporting events, Hisense's global footprint has expanded dramatically. In just seven years, the company's revenue has doubled, while overseas revenue has increased by a staggering 3.5 times. Hisense's consistent growth, from a local manufacturer to a global player, has been driven by a unwavering commitment to long-term vision, user-centricity, and technology-driven innovation.
Looking back to 2016, Hisense achieved a breakthrough, exceeding 100 billion in revenue for the first time. This milestone was attributed to a combination of high-quality products, strong partnerships, and the strategic decision to sponsor the European Championship. Continuous sports marketing efforts have bolstered Hisense's global brand recognition and fostered closer connections with consumers worldwide. By 2023, Hisense's revenue had surged past 200 billion, reaffirming the success of its sports marketing strategy.
"Hisense, More Than a Brand": A Four-Dimensional Strategy for a New Future
In the face of an ever-changing external landscape and increasingly fierce competition in the new cycle, Hisense recognizes the necessity to continuously push boundaries and surpass expectations. During the 2024 European Championship, Hisense's striking stadium billboards proclaiming "Hisense, More Than a Brand" embodied this spirit of continuous growth and ignited widespread attention and discussion.
Yu Zhitao elaborated on Hisense's strategic upgrades across four key dimensions: brand, scenarization, industry, and globalization. These initiatives inject deeper meaning into the "More Than a Brand" proposition.
1. Brand Upgrade: From Trust & Pragmatism to "Human-Centric Technology" and "Ultimate Quality"
Three European Championships have witnessed the evolution and strengthening of Hisense's brand ecosystem. The company will accelerate its brand upgrade, building upon the foundation of trust and pragmatism established through years of development. This will evolve into a more prominent brand image, anchored by "Human-Centric Technology" and "Ultimate Quality." Concurrently, Hisense will maintain its multi-brand strategy, tailoring its brands to specific user needs and segments to ensure clear positioning and effective combinations, laying a solid foundation for long-term growth.
2. Scenarization Upgrade: From Individual Products to Comprehensive Scenario Solutions
Responding to the shift in consumer demand from individual products to complete scenario-based solutions, Hisense will accelerate its scenarization upgrade. By addressing diverse user needs across various scenarios, Hisense will implement scenario-based product planning, AI-driven scenario-focused R&D, and scenario-based marketing aligned with user purchase behavior and experience.
3. Industry Upgrade: From Terminal Equipment Provider to System Solution Supplier
Hisense will embark on a transformative upgrade across three key industry sectors: key components, platform services, and system solutions. The focus will shift from providing individual terminal devices to offering comprehensive system solutions. "Delivering system solutions is crucial for Hisense's sustainable development," emphasized Yu Zhitao. "Hisense has consistently been at the forefront of this trend." In recent years, Hisense has expanded into intelligent transportation, smart building, smart healthcare, energy management, and automotive electronics, aligning with the global trend towards green, low-carbon, and sustainable development. As a responsible global enterprise, Hisense consistently embraces ESG principles in a long-term perspective.
4. Globalization Upgrade: Building 6 Global Regional Operation Centers for Sustainable Cross-Cycle Growth
Looking ahead, Hisense will resolutely pursue globalization, establishing 6 global regional operation centers. This will shift from a single-engine to a multi-engine driven model, marked by a commitment to "Think Global Act Local." This strategy emphasizes localized manufacturing, localized R&D, and localized talent development, enabling sustainable cross-cycle business growth.
Hisense will continue to expand its local production and procurement capabilities, bolstering local supply chain development. These efforts will ensure greater reliability and flexibility in Hisense's manufacturing capabilities. Hisense will also establish more R&D centers globally to achieve comprehensive user satisfaction and scenario-based precision innovation. Furthermore, the company will actively recruit and nurture local talent, solidifying the foundation for its global "Think Global Act Local" strategy.
From the European Championship to World-Class Brand: Hisense's Future is Brimming with Potential
Hisense, More Than a Brand, signifies that even after 55 years, Hisense remains a youthful, dynamic, and aspirational enterprise. Since 2016, two European Championships and two World Cups have served as catalysts for Hisense's global expansion. This has made Hisense the Chinese company with the longest association and deepest involvement with top-tier sporting events globally.
The long-term impact of the 2024 European Championship, coupled with the implementation of brand, scenarization, industry, and globalization upgrades, will unlock even greater potential. This will propel Hisense to a higher level of development, accelerating its journey towards becoming a world-class enterprise and truly establishing itself as a world-leading brand.
Hisense's future holds limitless possibilities; let's witness its unfolding journey!
Here are additional points to enrich the article, as you suggested:
- Specific marketing strategies employed by Hisense during the European Championship.
- Successful case studies of Hisense products in overseas markets.
- Concrete actions taken by Hisense in relation to ESG principles.
- The latest advancements in Hisense's technological innovations.
- Predictions about Hisense's future direction.
Additionally, incorporating data, charts, images, and videos would enhance the engagement and visual appeal of the article.
I hope this translation and enrichment suggestions help you craft an SEO-optimized article!
Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])
Mobile advertising space rental |
Tag: of your Here translation provided text incorporating some suggestions
India's Mobile Market: From "Made in China" to "Made in India"?
NextSummer Blockbuster Season Sees Strong Rebound, Daily Box Office Breaks Record Reaching Over 300 Million Yuan
Guess you like
-
Xiaomi Automobile Unveils Intelligent Chassis Pre-Research Technology, Ushering in a New Era of "Human-Car-Home Full Ecosystem"Detail
2024-11-14 11:24:27 1
-
Douyin E-commerce Double 11 Data Report: Merchants Businesses Grow, Consumer Trends EmergeDetail
2024-11-14 11:23:11 1
-
New Trends in SOE Reform: Focusing on Five Values to Build a "Living Organism"Detail
2024-11-14 11:19:26 1
-
CATL Chairman Zeng Yuqun: Musk Doesn't Understand Batteries, Tesla's Bet on Cylindrical Batteries is Doomed to FailDetail
2024-11-13 18:47:38 1
-
China Eastern Airlines Technology and Thales Renew Cooperation Agreement, Deepening Avionics Maintenance PartnershipDetail
2024-11-13 16:40:50 1
- Detail
- Detail
- Detail
-
Li Jiaqi's Livestream Double 11 Report: Domestic Brands Surge, Winter Warmer Economy BoomsDetail
2024-11-12 11:07:26 11
-
BYD: Plug-in Hybrids "To the Rescue," Behind the Price War Lies a "Davis Double-Click" in ProfitabilityDetail
2024-11-12 10:49:05 1
-
The Rise of Online Livestreamers: A Mass Career with 15 Million Dream Chasers in Live RoomsDetail
2024-11-11 15:27:33 11
-
Microsoft "Mail and Calendar" app will be officially discontinued at the end of next year, users need to migrate to the new OutlookDetail
2024-11-10 14:53:36 11
- Detail
-
Alibaba Pictures' Phoenix Cloud Intelligence International Edition iCIRENA Expands to Hong Kong and Macau, Bringing Technological Upgrades to CinemasDetail
2024-11-09 11:22:49 11
-
From Daughter of Heaven to Ordinary Mom: Liu Yang's Space Dream and the Diversification of LifeDetail
2024-11-09 10:36:56 1
- Detail
-
Global Focus: CIIE Signs Deals Worth Over 10 Billion, 6G Technology Takes the Lead, Avian Flu Outbreak Ravages, Typhoon "Ginkgo" ApproachesDetail
2024-11-08 14:39:05 1
-
The Battle for the Smartphone Throne: Apple, Samsung, and Huawei Vie for DominanceDetail
2024-11-07 21:01:50 1
-
Why Chinese Astronauts Lie Down When Exiting the Capsule? The Truth is Not InferiorityDetail
2024-11-07 00:51:26 11
- Detail