Universal Music Group Renews Deal with Meta to Deepen Music Content Collaboration

Tech 2024-08-14 01:04:54 Source: Network

Universal Music Group Renews Deal with Meta to Deepen Music Content CollaborationUniversal Music Group (UMG) on Monday announced it has renewed its agreement with Meta Platforms (Meta), the parent company of Facebook, to further deepen their collaboration and create new opportunities for UMG's artists and songwriters.The renewed agreement marks a new milestone in the music content field since the two companies first partnered in 2017

Universal Music Group Renews Deal with Meta to Deepen Music Content Collaboration

Universal Music Group (UMG) on Monday announced it has renewed its agreement with Meta Platforms (Meta), the parent company of Facebook, to further deepen their collaboration and create new opportunities for UMG's artists and songwriters.

The renewed agreement marks a new milestone in the music content field since the two companies first partnered in 2017. Meta said that since the partnership, both parties have been exploring new channels and creative ways to integrate licensed music into the Meta ecosystem, including virtual reality experiences on Facebook, Instagram, Meta Quest and Horizon, user-generated content (UGC), live streaming, and other Meta products.

The new agreement will expand UMG's monetization opportunities, as well as those of its artists and songwriters, further including opportunities in the short video sector. In addition, UMG is collaborating with Meta to license music for WhatsApp, unlocking future value for its artists and songwriters.

Tamara Hrivnak, Vice President of Music and Content Business Development at Meta, said: "We are delighted to announce the renewal of our agreements with Universal Music Group and Universal Music Publishing Group, both of whom are innovators in the space of music on social media, particularly across Meta's family of apps. This collaboration builds on the understanding that music helps us connect, bringing fans, artists and songwriters closer together, not only on established platforms like Instagram and Facebook, but in new ways on platforms like WhatsApp. We are incredibly grateful to the Universal Music team and look forward to deepening our partnership in the years to come."

Michael Nash, Executive Vice President and Chief Digital Officer, Universal Music Group, said: "Since our landmark agreement in 2017, Meta has demonstrated its commitment to artists and songwriters by helping to expand the importance of music across its global community and network of platforms, creating new opportunities and applications that allow music to amplify and lead engagement and conversation. We are excited that Meta shares our artist-centric vision of respecting human creativity and fairly compensating artists and songwriters. We look forward to continuing to collaborate on addressing unauthorized AI-generated content that may impact artists and songwriters so that Universal Music Group can continue to protect their rights now and in the future."

In recent years, music has played an increasingly important role on social media platforms, becoming a key medium for user interaction and dissemination. The renewed agreement between Meta and UMG reflects the importance both companies place on music content, as well as their shared exploration of the future direction of the music industry.

Universal Music Group Renews Deal with Meta to Deepen Music Content Collaboration

Key Points of the Agreement:

Expanding UMG's monetization opportunities, as well as those of its artists and songwriters, on Meta platforms, including opportunities in the short video sector.

Licensing music for WhatsApp, unlocking new value for UMG's artists and songwriters.

Strengthening collaboration to explore applications of music content within the Meta ecosystem, including virtual reality experiences, user-generated content, live streaming, etc.

Jointly working to address unauthorized AI-generated content that may impact artists and songwriters, protecting the rights of music creators.

Significance of the Agreement:

Further deepens the collaboration between Meta and UMG in the field of music content, bringing new development opportunities for both parties.

Provides UMG's artists and songwriters with more monetization channels, promoting the development of the music industry.

Drives innovative applications of music content on social media platforms, enriching user experience.

Provides new perspectives and exploration directions for music content copyright protection and AI technology applications.

Future Outlook:

Meta and UMG will continue to explore innovative applications of music content on social media platforms, such as virtual concerts, music interactive games, etc.

The two parties will work together to improve music copyright protection mechanisms, providing more effective protection for music creators.

Meta will further develop its music services, providing higher quality and more personalized music experiences.

Summary:

The renewal agreement between Meta and UMG is not only a deepening of their collaboration in the field of music content, but also an active exploration of the future development trends of the music industry. It is believed that through continuous cooperation between the two parties, music will play an even more important role on social media platforms, bringing users a more exciting experience and creating new development opportunities for the music industry.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])

Mobile advertising space rental

Tag: Music Universal Group Renews Deal with Meta to Deepen