Haier Smart Home Leads the Globalization of Appliance Services: Unified Standards, Setting a New Benchmark for Digital Services

Tech 2025-02-25 17:39:01 Source: Network

Haier Smart Home Leads the Globalization of Appliance Services: Unified Standards, Setting a New Benchmark for Digital ServicesAgainst the backdrop of Chinese home appliance companies actively expanding into overseas markets, industry development has transitioned from product globalization to brand globalization. However, few companies have delved into the globalization of appliance services

Against the backdrop of Chinese home appliance companies actively expanding into overseas markets, industry development has transitioned from product globalization to brand globalization. However, few companies have delved into the globalization of appliance services. How to ensure that global users enjoy the same high-standard appliance services has become a significant challenge for the industry. Geographical differences have led to fragmented service systems and inconsistent service quality, with "culture shock" becoming a long-term obstacle for global appliance service industries. How can appliance companies break this deadlock?

On February 25th, Haier Smart Home held its 2025 Annual Haier Service Platform Digital Transformation Global Commendation Summit in Qingdao, themed "Heart-Mind Service Warms You and Me." This summit was significant, marking the first time Haier Smart Home successfully exported its domestic digital service experience globally and announced the establishment of unified service standards worldwide. In the future, users, whether domestic or international, will enjoy professional and efficient appliance services through the same digital system. From the number of attendees and breadth of topics to the summit's impact, this event was groundbreaking within the industry.

Globalizing appliance services is not a simple matter of copy-pasting; it faces numerous challenges. Cultural differences lead to diverse user needs, inconsistent service personnel skills, and traditional service models frequently "failing" in cross-border scenarios. To solve these problems, Haier Smart Home proposed a clever solution: utilizing a digital platform to integrate global resources and establish a "three unifications" mechanism unified service standards, unified training system, and unified assessment mechanism.

Haier Smart Home Leads the Globalization of Appliance Services: Unified Standards, Setting a New Benchmark for Digital Services

This "three unifications" mechanism means that whether installing a refrigerator in a Parisian apartment or maintaining an air conditioner in Bangkok, users receive the same quality of transparent service. This implies that the service levels of engineers worldwide will be assessed according to the same standards, breaking down service barriers caused by geographical differences and eliminating inconsistencies in service levels and models across regions, ultimately driving global appliance services toward unification and standardization.

Whether through model innovation or standard upgrades, the ultimate goal of appliance services is to enhance user experience. From a service perspective, the global replication and promotion of the digital service model will effectively meet the personalized needs of users in different countries and regions, comprehensively upgrading the user experience. In recent years, Haier Smart Home has successfully achieved zero-distance communication with users in China through digital transformation of its service model, effectively addressing many problems in the traditional appliance service industry, such as unprofessionalism, low efficiency, and overcharging.

However, globally, some countries and regions still experience pain points in appliance services, severely impacting user experience. Haier Smart Home effectively addresses this issue through digital services, providing global users with professional, efficient, and transparent appliance service experiences.

Haier Smart Home Leads the Globalization of Appliance Services: Unified Standards, Setting a New Benchmark for Digital Services

Specifically, in the UK, due to poor user experience and low efficiency with third-party services, Haier Smart Home built a localized service network and combined it with the hOn app digital service platform, making appliance installation and repair as convenient as ordering takeout. In the Americas, users can track the real-time location of engineers via the BODEWELL platform, as easily as tracking a food delivery driver's route. These digital tools are transforming "cross-border service" into a caring "neighborly assistance" experience.

To date, Haier Smart Home has established over 14,000 service outlets globally, trained and certified over 120,000 engineers, and covers more than 200 countries and regions. As reflected in its service philosophy of "Always Genuine," this service revolution is proving that Chinese companies are leading the setting of industry standards, and the global appliance industry is witnessing the birth of new standards.

Haier Smart Home's construction of a digital platform has not only achieved unified global service standards but more importantly, enhanced user experience and solved the long-standing problem of globalizing appliance services. This is not only a leap forward for Haier Smart Home itself but also establishes a new industry benchmark for Chinese home appliance companies in the global market competition. Through unified service standards, a unified training system, and a unified assessment mechanism, Haier Smart Home has successfully replicated and promoted its digital service model globally, bringing a more convenient, efficient, and transparent appliance service experience to global users. This is not only a disruptive innovation to the traditional appliance service model but also a positive guidance for the development direction of the global appliance service industry. Haier Smart Homes successful practices in digital services demonstrate the innovation and leadership capabilities of Chinese companies in global market competition. In the future, with the continuous development of digital technology and the advancement of globalization, Haier Smart Home's experience will provide valuable reference for more appliance companies, driving the global appliance service industry towards a more standardized, intelligent, and regulated direction. This is not only an improvement in user experience but also a profound transformation of the global appliance industry.

Haier Smart Home's summit not only showcases its leading position in digital services but also signifies a new development stage for the globalization of appliance services. Through its "three unifications" mechanism, Haier Smart Home has set a new benchmark for the global appliance service industry and provided valuable experience and reference for Chinese home appliance companies in global market competition. In future development, Haier Smart Home will continue to dedicate itself to innovation and upgrades in digital services, providing global users with a superior appliance service experience and further consolidating its leading position in the global appliance service field. This is not only an enhancement of its own business but also a contribution to the development of the global appliance industry. Haier Smart Home's service philosophy of "Always Genuine" will continue to guide the global appliance service industry towards a brighter future.

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