The highest volume of 618 in history has opened, and JD Jingzao has created a high-quality and low-priced model with long-term utilitarianism

Tech 2023-05-30 17:44:25 Source: Network

At present, the Chinese economy has entered a new stage of high-quality development and is moving towards the era of brand economy. Brand winning is the growth path of every enterprise and an important path for high-quality development of the Chinese economy

At present, the Chinese economy has entered a new stage of high-quality development and is moving towards the era of brand economy. Brand winning is the growth path of every enterprise and an important path for high-quality development of the Chinese economy. Recently, JD Jingzao was once again selected for the "China Central Radio and Television Corporation Brand Power Project - Leading Brands" program, which not only promotes cost reduction and efficiency improvement in the supply chain industry chain, but also injects inexhaustible power into promoting the high-quality development of Chinese brands.

Coinciding with the 20th anniversary of JD's entrepreneurship, this year's JD 618 has undergone a comprehensive increase in products, prices, and services. As an important bridge connecting upstream production and downstream consumption, JD's own brand JD Jingzao also focuses on improving consumer experience and upgrading the manufacturing industry, continuously releasing value to both supply and demand.

How to buy more and better at the same price? The Chinese Market Begins the Era of Private Brands

Brands record history and also witness the times.

In recent years, with the enhancement of cultural confidence and the rapid rise of Generation Z consumer groups, new domestic brands with high appearance and cost-effectiveness have also rapidly emerged, becoming a major highlight of the consumer market.

In the 2022 Fortune 500 list, China has a total of 145 companies on the list, ranking first among all countries.

At the same time, more and more consumers are beginning to realize the value and strength of domestic brands and are willing to pay for them. 'Made in China, Made in China' is the demand of the new generation of consumers and an inevitable trend of the times.

The combination of China's strong manufacturing capabilities and the multifaceted advantages of the retail industry will provide a huge driving force for the construction of its own brands. While meeting the increasingly diverse quality consumption needs of consumers, it will also provide effective assistance for accelerating economic recovery in the future. "said Yang Ying, Vice President of the e-commerce department of Nielsen IQ, a leading global consumer research and retail monitoring company.

Contemporary consumers generally have smarter attitudes towards consumption, and the underlying consumption logic of "taking oneself more seriously" is highly respected. Having a comprehensive understanding of oneself has become the core of consumption decision-making. They have unique judgment ability on the value of goods and maximize the improvement of their quality of life within their capabilities.

Buy more at the same price "," Buy better at the same price "," Buy at the same price with ease ". These issues are the three main factors that users are most concerned about when consuming, and they are increasingly showing a trend of integration.

The achievement of this goal requires Chinese brands to go from manufacturing to creation, from following to catching up, and enter a new stage of development. Chinese enterprises that are brave in breaking through and pursuing excellence anchor high-quality development, continuously promoting brand competitiveness, reputation, and influence to new levels, with Beijing Tokyo Manufacturing being a representative of it.

In 2018, JD officially entered its own brand business and established JD Jingzao. Over the past five years, JD Jingzao has achieved an average annual sales growth of over 300% in over 100 categories, a success rate of over 90% in new product development, and helped factories reduce inventory turnover by an average of 30 days, paving a unique path for JD's own brand development.

At the same time, JD Jingzao adheres to taking user experience as the starting point, and through the digitization of product definition, intelligent production and manufacturing, online inventory management, and precise channel sales, promotes the cost reduction and efficiency improvement of the supply chain industry chain, while allowing more high-quality goods to enter thousands of households at lower prices.

The largest 618 in history opened? JD Jingzao creates a high-quality and low-cost model through long-term profit sharing

In this year's 618, making it beneficial for consumers has become the main theme of e-commerce activities: JD has increased subsidies by tens of billions and proposed the idea of "more fast, better economy"; Tmall emphasizes "price power", and Taobao has also launched the 99 special channel; Pinduoduo has once again upgraded its 10 billion yuan subsidy activity and increased subsidies for digital home appliance consumption.

Among them, JD Jingzao, which is committed to "allowing more high-quality goods to enter the homes of thousands of people at lower prices", is an excellent experimental field for JD Group to return to its original intention and emphasize the low-priced strategy.

As an important bridge connecting JD's upstream production and downstream consumption, on the one hand, the ultimate supply chain management capabilities and advantages of direct production and sales models greatly reduce the cost and premium of goods. On the other hand, Jingzao drives production with the C2M model, aiming to meet consumers' needs ahead of time. Beijing Tokyo Manufacturing is continuously promoting a positive cycle of high-quality production capacity and consumption upgrading.

From this perspective, JD Jingzao adheres to a long-term utilitarianism of "low prices every day" and "good goods every day", which not only allows consumers to buy better, save money, and value more, but also allows factory partners to achieve sustainable growth, providing a successful model for the healthy development of the consumer market.

Recently, Taipson, located in the Ningbo Outdoor Products Industry Belt, has a thriving scene& Nbsp; It is reported that the outdoor camping car jointly built by Tipson and JD Jingzao has seen its sales double for several consecutive months shortly after its launch. With its comprehensive features, ultra-high quality, and affordable price, this camping car has become one of the top products on the JD Gold List. According to JD data, for every 2 camping cars sold by JD, one comes from JD Jingzao. Since the cooperation with JD Tokyo Manufacturing, Taipson, which originally focused on foreign trade, not only relied on the brand and channels of JD Tokyo Manufacturing, but also quickly opened up the domestic market; Both parties have further achieved cost reduction and efficiency increase in the factory through extreme cost control and supply chain efficiency improvement.

In the Cixi Small Home Appliance Industry Belt in Zhejiang, Abbott's customized water purifier production line for Beijing and Tokyo has been officially put into operation at the beginning of this month. Since the beginning of cooperation in May 2022, both parties have launched multiple products with different fluxes, such as 600G, 800G, 1000G, and 1200G, quickly becoming the "sales dark horse" among JD's similar products.

During this period, JD Jingzao guided Abbott in product definition, research and development through the C2M model, based on market and consumer needs, to create products that better meet consumer needs, and to optimize and upgrade existing products in a timely manner.

In the past year of cooperation, Abbott has doubled the order volume of JD Jingzao. The most profound feeling of doing business at JD is JD's ability to create popular products. Firstly, Jingzao will clearly tell us what kind of product we need, not what they choose, which is also very helpful for us to improve our own capabilities. Secondly, in the product development process, including technical proposal argumentation, technical upgrades, and testing Trial data sharing and so on, Jingzao is fully involved. In this way, we not only improve one product, but also set high quality standards for the entire industry Lu Weichao, Vice General Manager of Abbott, stated that the cooperation with JD.com has directly and effectively driven Abbott's business growth.

Taking water purifiers and camping car products as examples, in the development path of characteristic private brands, JD Jingzao not only collaborates with the industrial end to continuously create high-quality and popular products that consumers love, but also uses the advantage of direct factory connection to eliminate link premiums, allowing high-quality goods from the industrial belt to enter the consumer market at a lower price.

Enterprises represented by industrial belt manufacturing factories such as Thompson and Abbott not only achieved a leap from order production to C2M mode during their cooperation with JD.com, further expanding the domestic market, but also utilized the direct production and sales channels of JD.com to greatly shorten the product circulation process, carry JD.com brands, reduce product costs, and truly benefit consumers, achieving a win-win situation for both the industrial and consumer ends.

It is understood that JD Jingzao, represented by JD Jingzao, has cooperated with more than 70% of the core industrial belts in China. Since its birth in January 2018, Jingtoko Jingzao has been covering the Shandong textile industry belt, Jiangsu Zhenze sericulture industry belt, Guangdong 3C electronic industry belt, Zhejiang Cixi small home appliance industry belt, Shandong Pingdu nut industry belt, Yunnan Fengqing Yunnan black tea industry belt, and so on, Becoming an important bridge connecting upstream production and downstream consumption on JD.

This year's 618 promotion has been hailed by the industry as the "most anticipated" event in history. What do consumers expect? Undoubtedly, buying high-quality products at the most affordable price. Coinciding with the 20th anniversary of JD's establishment, this year's JD 618 has been given significant significance. How to fully boost consumer vitality, promote the overall socio-economic development and efficiency optimization, and enable businesses and consumers to achieve "two-way travel" is the original intention of JD 618's establishment, and it is also a new cycle for JD to return to its original intention.

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