Using digital technology to prevent counterfeiting, reliable! (Online China)

Tech 2023-06-05 09:37:56 Source: Network

Through a trinity of "physics+technology+operation" book anti-counterfeiting traceability system, each book of a publishing institution is given unique identity information; Adopting multiple anti-counterfeiting technologies such as blockchain, QR code, microfilm, and disclosure to provide protection for regional characteristic tea brands; Based on the "one thing, one code" technology, we have added scraped anti-counterfeiting labels to multiple categories of products of health product enterprises, and built a mature digital anti-counterfeiting platform.

Through a trinity of "physics+technology+operation" book anti-counterfeiting traceability system, each book of a publishing institution is given unique identity information; Adopting multiple anti-counterfeiting technologies such as blockchain, QR code, microfilm, and disclosure to provide protection for regional characteristic tea brands; Based on the "one thing, one code" technology, we have added scraped anti-counterfeiting labels to multiple categories of products of health product enterprises, and built a mature digital anti-counterfeiting platform... These anti-counterfeiting traceability technology solutions effectively integrate advanced information anti-counterfeiting technology and physical anti-counterfeiting technology, and have outstanding performance in anti-counterfeiting strength, inspection convenience, and stability. Recently, the China Anti Counterfeiting Industry Association released the "Top Ten Excellent Cases of Anti Counterfeiting Traceability Protection Brands". Digital technology has been deeply applied in the anti-counterfeiting industry.

Scan the code to trace the source

Have you ever noticed any special markings on the packaging bag when purchasing salt? The salt logo with laser holographic anti-counterfeiting function and the QR code with traceability function are printed together and placed on the outer packaging of the salt product to form a qualified salt "ID card". It is reported that the latest version of the logo adopts advanced anti-counterfeiting technologies such as nanoscale holographic optical dynamic images, high-precision positioning aluminum washing overprinting, and traceability. Consumers can accurately distinguish the authenticity of salt and track production and circulation status by scanning the QR code with their mobile phones.

In recent years, the China Salt Industry Association has established a national salt electronic anti-counterfeiting traceability platform, requiring designated salt production enterprises to collect information on each bag of salt and upload it to the national platform to ensure connectivity. Through the carrier of the unified symbol of salt labeling, salt products can be traced from production to circulation, truly achieving "traceable source, traceable destination, and accountable".

Also selected as one of the "Top 10 Excellent Cases of Anti Counterfeit Traceability Protection Brands" in 2023, there is the anti-counterfeit traceability system provided by Quantum Cloud Code (Fujian) Technology Co., Ltd. for Jiumu Bathroom.

Specifically, each kitchen and bathroom product is equipped with a "quantum cloud code+coating random verification" anti-counterfeiting label. Among them, "quantum cloud code" uses IoT encoding and identification technology, with a single code point diameter of only 30-40 microns, making it extremely difficult to replicate. More importantly, if the code image is damaged by more than 90%, it can still be efficiently read. Even if maliciously damaged, it can still read information from the remaining "quantum cloud code" for product authentication and traceability.

"One item, one code" to ensure quality

Similar to the above two cases, the top ten excellent cases released this time cover various fields such as food, dairy products, automotive parts, and household appliances, which are closely related to people's livelihoods.

With the development of market economy, brand value is increasingly being paid attention to. At the same time, some unscrupulous elements have stirred up "distorted thoughts". According to the relevant person in charge of the China Anti Counterfeiting Industry Association, products with high brand awareness, high market share, and high profit margins often become targets of counterfeiting and infringement. Unknown origin rice claims to be Wuchang rice, ordinary milk powder packaging imitates well-known brands, and recycled old bottles of famous liquor are sold with fake liquor... Nowadays, these methods of counterfeiting and passing off as famous brands are no longer hidden in the face of anti-counterfeiting and traceability technology.

Industry insiders believe that each enterprise has its own unique anti-counterfeiting labels, "one item, one code", etc., which better regulate the basic product competition order in the market. At present, product anti-counterfeiting has become an important means of maintaining a fair competition order in the market, playing a unique and irreplaceable role in protecting brands and intellectual property rights, protecting enterprise rights, safeguarding consumer rights, and building a social credit system.

Over 360 billion anti-counterfeiting labels are produced annually

According to the relevant person in charge of the China Anti Counterfeiting Industry Association, there are currently more than 1200 anti-counterfeiting enterprises in China, with an annual total output value of over 150 billion yuan and an annual production of over 360 billion anti-counterfeiting labels. They are widely used in various industries such as tobacco and alcohol, salt, agricultural products, food, medical supplies, agricultural supplies, infant and young children's products, cosmetics, leather products, clothing, electronic appliances, automotive parts, building materials and home furnishings, involving hundreds of thousands of brands and enterprises.

In recent years, various new anti-counterfeiting technologies have emerged, and digital technology has been widely applied in fields such as product anti-counterfeiting and ticket anti-counterfeiting, promoting the sustained and healthy development of the anti-counterfeiting industry. Especially with the rapid development of emerging information technologies such as 5G, big data, cloud computing, the Internet of Things, and blockchain, the anti-counterfeiting industry is accelerating its integration with emerging technologies.

For example, many enterprises have applied big data and cloud computing technology to anti-counterfeiting products, providing not only anti-counterfeiting protection for customers, but also precision marketing. There is a new type of smart marketing model based on "one thing, one code", which can accurately identify customer groups and attract customers on the basis of anti-counterfeiting queries. It provides various marketing methods for enterprises, including point store redemption, interactive marketing games, promotional red envelopes, information collection, and so on.

Experts said that relevant anti-counterfeiting enterprises expand traceability information management, marketing management and other functions to provide anti-counterfeiting protection for brands, but also help enterprises develop in high quality.

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