Qualcomm showcases the smart future led by 5G+AI at the 6th year of the CIIE

Tech 2023-11-06 16:31:18 Source: Network

On November 5th, the 6th China International Import Expo opened, with Qualcomm participating and exhibiting for the sixth consecutive year. Over the past six years, Qualcomm has showcased many innovative achievements in the field of mobile technology through the broad platform of open cooperation at the CIIE

On November 5th, the 6th China International Import Expo opened, with Qualcomm participating and exhibiting for the sixth consecutive year. Over the past six years, Qualcomm has showcased many innovative achievements in the field of mobile technology through the broad platform of open cooperation at the CIIE. At this year's CIIE, Qualcomm collaborated with more than 60 partners to bring over 90 displays, including multiple newly released products that made their debut at domestic offline exhibitions. Here, Qualcomm meets new and old friends to bring "new technologies" that focus on AI and 5G The "new cooperation" and "new experience" demonstrate the infinite potential of edge AI empowering digital transformation.

Qualcomm China Chairman Meng Pu has participated in the CIIE for six consecutive years and delivered a keynote speech at the "Intelligent Technology and Industrial Development" sub forum of this year's Hongqiao International Economic Forum. He said, "With the development of generative AI, the way of human-computer interaction will be further improved, and this new user experience will completely change the user experience of intelligent terminals. At the same time, as 5G+AI enters the thousands of industries, the combination of generative AI on the terminal side and a universal big model in the cloud will better empower digital transformation

As a technology company, innovation is Qualcomm's unchanging DNA. For a long time, Qualcomm has driven technology into reality and into life through its continuous leadership in research and development, standards, and business. At the 2023 CIIE, Qualcomm continues to work with partners to showcase a range of latest technologies and cooperation achievements.

Terminal side AI defines the future of AI

AI is undergoing a major transformation. Qualcomm believes that generative AI is changing people's way of life and production, and edge AI technology will open up unlimited imagination space for AI innovation and development. Provide users with a brand new AI experience in a wider range of consumer electronics products, unleash the potential of generative AI, and bring inclusive value to the public. This will promote the expansion of generative AI to a wider range, becoming the foundation for 5G+AI to empower the next round of digital transformation.

At the Snapdragon Summit that just passed, Qualcomm released the third-generation Snapdragon 8 mobile platform, which is Qualcomm's first mobile platform specifically designed for generative AI and supports running a 10 billion parameter large model on the terminal side. At the World Mobile Communication Conference (MWC) held in Barcelona at the end of February this year, Qualcomm demonstrated how to achieve interactive AI with 1 billion parameters on mobile phones - by completing 20 steps of reasoning in about 15 seconds, converting an input paragraph of text into the desired image. Now, in less than a second, the terminal side can achieve reasoning that takes 15 seconds to achieve at the beginning of the year, vividly demonstrating the possibility and progress speed of interactive AI implementation on the terminal side.At the Qualcomm booth, the third-generation Snapdragon 8 mobile platform completed its "domestic debut", and the "world's first" flagship terminals - Xiaomi 14 and Xiaomi 14Pro - based on it also made their debut at large-scale offline international exhibitions in China.

Qualcomm also demonstrated for the first time in China multiple generative AI use cases based on the latest flagship Snapdragon mobile platform and running on the terminal side using domestic large-scale models. This includes Baichuan Intelligent's first domestic 7 billion parameter model, Baihuan-7B, which is an open-source and free commercial large language model; The development and implementation of Huili Technology to expand and construct missing parts of already taken photos; And the Yuanshi Intelligent RWKV model, which can continue to write more melodies with simple prompts or easily pressed notes, and so on.

At the same time, the Snapdragon AI micro expression recognition system developed by Qualcomm in collaboration with its five party partners - Snapdragon's Winning Heart - was also exhibited for the first time at a large international exhibition; Qualcomm and Tencent Music have also jointly presented for the first time, fully migrating the processing work of the premium audio quality AI model algorithm to offline operation on the Qualcomm AI engine. In addition, viewers can also enter the exciting metaverse in real-time through Snapdragon AI digital humans and enjoy the fun brought by the metaverse.

AIPC ushers in a new era of computing

At the CIIE, visitors can see up closeThe Snapdragon XElite reference design notebook, first displayed in China.Snapdragon XElite is Qualcomm's strongest computing processor built for PCs to date, supporting generative AI models with over 13 billion parameters running on the terminal side.

The Snapdragon XElite marks a huge leap in computing technology innovation, adopting a customized integrated Qualcomm OryonCPU, which is an industry-leading mobile computing CPU with performance twice that of its competitors; When reaching the same peak performance, the power consumption is only one-third of that of competitors. The powerful terminal side AI will support seamless multitasking and a new intuitive user experience. Snapdragon XElite also supports future high-load intelligent tasks, empowering strong productivity, rich creativity, and ubiquitous immersive entertainment experience. The Snapdragon XElite reference design displayed on site supports Snapdragon Seamless cross platform technology, enabling seamless connection between multiple terminals and multiple operating systems, sharing peripherals and data.

The PC equipped with Snapdragon XElite is expected to be launched in mid-2024, and users will fully experience the new trend of PC and mobile integration, as well as the comprehensive performance improvement it brings.

The diverse experience of intelligent connected vehicles

The cooperation achievements with the field of intelligent connected vehicles have also been a long-term focus of Qualcomm's exhibition at the CIIE. In recent years, Qualcomm has developed rapidly in the automotive industry, relying on continuous investment in numerous technology fields to support the automotive ecosystem, including Chinese partners, in building the next generation of intelligent connected vehicles. Since 2021, Snapdragon Digital Chassis has supported over 40 Chinese car brands to launch over 100 models, providing users worldwide with a smarter, smoother, and safer innovative driving experience.

Leading technology and close collaboration with ecosystems are the foundation of Qualcomm's development in the automotive industry. For a long time, Qualcomm has utilized its technological advantages in mobile connectivity, high-performance low-power computing, and terminal side AI to fully support partners in creating new services and applications for users, turning cars into "networked computers on the wheels".

In order to allow visitors to experience the new forms of entertainment brought by technology to cars, during the Expo, Qualcomm collaborated with Gaohe Automobile and NetEase Game Thunderfire Studio to integrate their respective resources and technological advantages, creating an immersive entertainment experience across intelligent terminals for visitors. On site, multiple visitors can simultaneously use the flagship smartphone equipped with Snapdragon Mobile Platform, the Thundersnake handheld equipped with Snapdragon G3x gaming platform, and the Gaohe HiPhiY in car passenger screen equipped with the third generation Snapdragon car digital cockpit platform, combined with the game controller, to synchronously play the latest basketball competition game - "All Star Street Ball Party", achieving cross terminal connectivity and linkage of the same game.

Continuously attending meetings, development opportunities lie in innovation and cooperation

In line with the previous five sessions, the CIIE has become an international stage to showcase the innovation potential and cooperation of global enterprises. In 2018, Qualcomm participated in the conference for the first time and showcased the 5GNR prototype system, testing platform, and mobile phone reference design, laying the foundation for the global commercial use of 5G; In the following years, Qualcomm teamed up with partners to showcase 5G commercial smartphones, 5G table tennis robots, luxury intelligent flagship SUVs equipped with Snapdragon's digital cockpit platform, and a metaverse experience that integrates data and reality. Innovation and cooperation in the technology field never stopped.

Meng Pu, Chairman of Qualcomm China, stated that, This year marks Qualcomm's sixth year of participation in the CIIE, and this platform has become a 'model room' for Qualcomm to showcase its cooperation with Chinese ecological partners, providing excellent development opportunities for Qualcomm. As 5G+AI gradually enters various levels of society and consumers, we see more opportunities and potential. These are opportunities for Qualcomm's development, as well as opportunities to work together with Chinese partners and everyone to develop together

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