Hisense Television Leads the 100-Inch Large-Screen Market in 2024, Achieving an Unparalleled Industry Legacy

Tech 2025-01-22 11:12:49 Source: Network

Hisense Television Leads the 100-Inch Large-Screen Market in 2024, Achieving an Unparalleled Industry LegacyIn 2024, 100-inch large-screen TVs emerged as a new growth engine in the television market. Data from OviCloud shows that overall sales of 100-inch TVs increased by a remarkable 2

In 2024, 100-inch large-screen TVs emerged as a new growth engine in the television market. Data from OviCloud shows that overall sales of 100-inch TVs increased by a remarkable 2.8 times year-on-year. In this fiercely competitive market, Hisense TVs (including Toshiba and Vidda) secured the top spot, achieving a commanding 41.05% market share by sales volume and 46.62% by sales revenue. Furthermore, Hisense maintained its industry leadership throughout the year, holding 26.31% of the sales volume market share and 29.83% of the sales revenue market share, achieving a consistent dominance from start to finish. This success has sparked considerable industry interest, prompting questions about the factors driving the rise of 100-inch screens and Hisense's winning strategy.

Hisense Television Leads the 100-Inch Large-Screen Market in 2024, Achieving an Unparalleled Industry Legacy

The increasing size of living spaces has created favorable conditions for the popularization of 100-inch TVs. Data from the National Bureau of Statistics of China shows that the average living area of Chinese households has reached 111.18 square meters, with open-plan designs becoming increasingly prevalent, providing ample space for larger screens. Simultaneously, user demands are evolving. The emergence of high-quality content such as AAA games and high-definition movies, coupled with the younger generation's pursuit of immersive viewing experiences, has further fueled the demand for large-screen TVs. A Red Star Think Tank report, "2024 Observation on the Viewing Behavior and Consumption Insights of Generation Z," reveals that a staggering 84.4% of Gen Z viewers choose to watch sports on TV, highlighting the appeal of the superior viewing experience offered by large, high-definition screens. Driven by market forces and evolving user needs, TV manufacturers have significantly increased their investment in large-screen products, sparking intense competition in the "large-screen war."

Hisense Television Leads the 100-Inch Large-Screen Market in 2024, Achieving an Unparalleled Industry Legacy

Hisense seized market opportunity with its comprehensive product portfolio. In the 100-inch giant screen segment, Hisense boasts over 30 models of varying sizes, types, and forms, creating the industry's most complete and powerful product line, significantly contributing to the popularization of 100-inch TVs. However, simply increasing screen size is insufficient to win the market; providing matching picture quality and user experience is crucial. Hisense aimed for "best picture quality" and "best user experience" in the 100-inch category, offering a comprehensive range of solutions for diverse household needs through its diversified product portfolio, including ULED ultra-high-definition TVs, laser TVs, and art TVs.

Hisense Television Leads the 100-Inch Large-Screen Market in 2024, Achieving an Unparalleled Industry Legacy

The outcome of this "large-screen war" is robust market growth. Data from OviCloud's all-channel weekly reports shows that in the first two weeks of 2025 (January 1st-12th), the overall sales volume of 100-inch large-screen TVs in China increased by 33.4% year-on-year, with Hisense TVs commanding a remarkable 52.55% market share. This translates to one out of every two 100-inch TVs sold being a Hisense product.

Hisense's sustained market leadership is attributed to its "superior picture quality + superior user experience" strategy. In the era of 100-inch large screens, excellent picture quality relies on powerful hardware and technological support. Hisense ULED ultra-high-definition TVs utilize the Hisense AI picture quality chip, a billion-level Star Sea picture quality large model, and a ten-million-level image database, achieving full-chain AI picture quality processing. For example, the Hisense E8 series, with its 6480-partition + 6000-nit peak brightness precise light control technology and unique obsidian screen technology, delivers industry-leading wide viewing angles and ultra-low reflectivity, ensuring a perfect viewing experience in any environment.

An ultimate audio-visual experience also requires intelligent support. Hisense's self-developed Star Sea large model, focusing on large-screen display scenarios, encompasses three major directions: language large model, image generation large model, and multimodal understanding large model. It achieves industry-leading levels in language understanding, text creation, natural dialogue, image creation, object recognition, and scene picture quality, and ranked first in the C-Eval evaluation overall ranking on September 20, 2024. Based on the Star Sea AI large model, Hisense TV has launched the industry's first large-screen AI intelligent body group, providing users with comprehensive intelligent services covering entertainment, fitness, food, and education.

Hisense's success, from its 2024 industry leadership to its continued dominance in 2025, is not accidental. It stems from precise understanding of user needs, continuous investment in technological innovation, and strict adherence to product quality. In the era of 100-inch large screens, Hisense has not only led market trends but also infused the entire television industry with new vitality through its superior product strength and technological innovation. In the long term, 100-inch large screens + AI will be the core trend in the development of the television industry, and Hisense, with its leading position in this field, will undoubtedly continue to write an industry legend. Hisense's consistent dominance reflects not only its own strength but also its accurate prediction and effective guidance of the overall industry development direction. Its strong start in 2025 also injects strong momentum into the future development of the TV market.

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