Home Page > News List >> Tech >> Tech

OPPO Think Tank: A New Paradigm for Chinese Enterprises' Globalization From Wusha Village to the Global High-End Market

Tech 2025-03-31 18:48:21 Source: Network

AD

OPPO Think Tank: A New Paradigm for Chinese Enterprises' Globalization From Wusha Village to the Global High-End MarketThe current confluence of global technological transformation and industrial upgrading is accelerating the overseas expansion of Chinese enterprises, driving a shift from scale expansion to high-value growth and solidifying their role as a significant force in the global economy. Recently, at the OPPO Think Tanks global high-end dialogue forum, IDC, a leading international analysis firm, released its report, "Riding the Global Tide: Overseas Expansion and the Future Blueprint of Terminal Manufacturers," revealing the increasing influence of Chinese manufacturers on the global high-end market

OPPO Think Tank: A New Paradigm for Chinese Enterprises' Globalization From Wusha Village to the Global High-End Market

The current confluence of global technological transformation and industrial upgrading is accelerating the overseas expansion of Chinese enterprises, driving a shift from scale expansion to high-value growth and solidifying their role as a significant force in the global economy. Recently, at the OPPO Think Tanks global high-end dialogue forum, IDC, a leading international analysis firm, released its report, "Riding the Global Tide: Overseas Expansion and the Future Blueprint of Terminal Manufacturers," revealing the increasing influence of Chinese manufacturers on the global high-end market. The report predicts that OPPO will capture the leading market share in the global mid-to-high-end market (USD 450-500 price segment) in 2024. It also notes that OPPO has accumulated the fourth-largest global market share and the largest in China over the past decade.

OPPO Think Tank: A New Paradigm for Chinese Enterprises

The forum featured insightful discussions among economist and Peking University National Development Institute Professor Zhou Qiren, Professor Shi Zhan from the Institute of Global Civilization History at Shanghai International Studies University, Zheng He Island Vice President and Editor-in-Chief Chen Wei, OPPO Senior Vice President Duan Yaohui, and OPPO Overseas Marketing Service President Zhang Zhouchuan. Focusing on the theme of "Globalization 2025 New Journey and New Breakthroughs," the panelists offered fresh perspectives and valuable insights into the global development of Chinese enterprises.

OPPO Think Tank: A New Paradigm for Chinese Enterprises

Empowering the world with technology and forging a new paradigm for Chinese enterprises' globalization formed the core theme of the forum. Professor Zhou Qiren highlighted that the "going global" strategy of Chinese enterprises has entered a new phase. From initial domestic expansion to today's cross-border, cross-cultural global layout, the connotation of "going out" has undergone a profound transformation. Simple product export models are no longer sufficient to meet the needs of enterprise development; the deeper challenge lies in overseas factory establishment and global operations. He emphasized that the key to enterprise globalization should shift from pursuing "more customers" to seeking "better customers," prioritizing healthy enterprise development rather than solely focusing on market share or scale.

OPPO Think Tank: A New Paradigm for Chinese Enterprises

"Professor Zhou's point about going from the village resonates deeply with OPPO," recalled OPPO Senior Vice President Duan Yaohui. "Our starting point was Wusha Village in Chang'an Town, Dongguan. Twenty years ago, a hotel in the village displayed a slogan: 'Let the world know Wusha, let Wusha go to the world' today, OPPO, and many other enterprises originating from Wusha Village, have truly realized this vision." Duan further elaborated on the concept of "healthy overseas expansion," emphasizing that a healthy enterprise isn't solely defined by market share or scale but by its ability to synergize with the development of society, employees, and shareholders, achieving a win-win outcome and ensuring sustainable globalization.

OPPO Think Tank: A New Paradigm for Chinese Enterprises

OPPO Overseas Marketing Service President Zhang Zhouchuan stated that OPPO has been integrating global resources and targeting international markets since its inception, demonstrating an "inherent globalization." He stressed that OPPO's global ambitions extend beyond mere profit generation; they are rooted in the mission of "technology for humankind, benefiting the world," with "the world" serving as the concrete embodiment of "globalization." OPPO is committed to delivering tangible value to local consumers, employees, partners, and the overall development of local industries and societies, fostering healthier and more sustainable growth. Over sixteen years, OPPO has evolved from exporting single products to encompassing a comprehensive global strategy across products, technology, branding, culture, and the entire industrial chain, with operations spanning over 70 countries and regions, with overseas business contributing nearly 60% of its revenue.

OPPO Think Tank: A New Paradigm for Chinese Enterprises

Professor Shi Zhan from Shanghai International Studies University argued that the so-called "de-globalization" is primarily a political phenomenon, paradoxically accelerating the internationalization of enterprises. Political barriers are forcing enterprises "to go out" while maintaining close ties with the Chinese supply chain, fostering a more resilient, new model of globalization. He pointed out that Chinese enterprises' overseas expansion not only effectively addresses international pressure stemming from excessive trade surpluses but also promotes local employment and consumption. OPPO's operations in Indonesia, for example, have boosted local employment and consumption while opening up new markets for Chinese consumer goods.

Forum participants unanimously agreed that the fundamental cornerstone of enterprise globalization is the customer. Zhang Zhouchuan emphasized that there's no one-size-fits-all answer to globalization; the user is the sole determinant. User feedback has reinforced OPPO's commitment to superior design and quality. "OPPO products must be premium; even low-priced phones should deliver a high-quality feel." From overall globalization strategy and specific national market strategies to localized operational strategies, OPPO is dedicated to providing global consumers with exceptional experiences that cater to their needs. OPPO adheres to a "Glocal" globalization strategy (strategic globalization, operational localization), with localized teams in each country forming a collaborative global network to ensure efficient coordination of global resources and flexible responses to regional market demands. OPPO doesn't simply replicate domestic experiences in its 70+ markets; instead, it tailors strategies to specific market conditions, adapting flexibly to diverse user needs and cultural contexts. In terms of localized operations, OPPO pursues full-chain localization, from product innovation and R&D to sales, service, and brand marketing every link is geared toward better serving users.

Duan Yaohui noted that with the spillover of China's technological innovation in AI, precision manufacturing, and other fields, OPPO is providing global consumers with increasingly innovative and high-value products. Particularly with applications like DeepSeek, AI is transitioning from a niche technology to a mainstream offering, gradually achieving global accessibility. OPPO believes that AI is not about showcasing technical prowess but about providing users with genuinely useful tools. Therefore, OPPO focuses on real-world user scenarios in its AI development, leveraging system-level AI capabilities to create a personal assistant that can perform tasks, answer questions, and provide reminders, delivering smarter interaction, personalized services, expert knowledge Q&A, and creative tools. Overseas, OPPO customizes its AI strategies for local users. For instance, it launched the "AIGC Studio" function in India, allowing users to generate personalized images using large language models, proving highly popular and aiming to reach nearly 100 million users globally by the end of 2025. Furthermore, OPPO actively collaborates with DeepSeek, with over 70 OPPO phone models currently integrated with DeepSeek, with plans to incorporate it into all models.

Professor Zhou Qiren pointed out that the essence of a product lies in the B-end (business end), while service is the sole C-end (customer end). The core of future manufacturing will be service-oriented. Products are merely vehicles; the true competitive advantage lies in service capabilities. AI will accelerate this trend for example, the value of a mobile phone will depend on the range of intelligent services it provides, not just the hardware itself. The essence of this transformation is the upgrading of manufacturing from "selling products" to "selling services." He used food ordering as an example; AI can not only provide information but also offer proactive service. Knowing your preferences, a simple "order me lunch" can complete the entire process. This represents a fundamental shift: information technology is evolving from "transmitting information" to "orchestrating reality." The future of mobile phones and other terminal devices hinges on their ability to become such service hubs.

Professor Shi Zhan added that AI provides answers but doesn't ask questions. In the future, those who can ask the right questions will effectively utilize AI; those who cannot will be controlled by it. The ability to ask good questions requires exposure to a wide range of diverse experiences. The more varied and extensive one's experiences, the better equipped one is to identify and formulate insightful questions.

Finally, Zheng He Island Vice President and Editor-in-Chief Chen Wei concluded that opportunities lie within fluidity, expressing confidence in the emergence of more companies like OPPO, rooted in their home country while serving the global market and catering to high-quality clients worldwide.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])

Mobile advertising space rental

Tag: OPPO Think Tank New Paradigm for Chinese Enterprises Globalization

Previous

Huawei's 2025 China Digital Power Partner Conference: Carbon-Neutral Path for China, Shared Value Creation

Next

ICLR 2025: Chinese Universities and Companies Showcase AI Prowess with Numerous Accepted Papers; Stanford-HKUST Collaboration Achieves Perfect Score

Unite directoryCopyright @ 2011-2025 All Rights Reserved. Copyright Webmaster Search Directory System