Why don't people love changing their phones anymore? Overperformance, finally following the old path of computers back then?
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The configuration is getting higher and the performance is getting stronger, but it cannot arouse consumers' purchasing desire.
The configuration is getting higher and the performance is getting stronger, but it cannot arouse consumers' purchasing desire... It is widely believed in the industry that today'sExcessive performance of smartphones, repeating the old ways of computers!
In recent years,The homogenization of smartphones is becoming increasingly severe, and a group of friends can hardly come up with any eye-catching new features besides stacking hardware performanceThe replacement cycle for users has also been extended from over a year to two to three years or even longer. The industry believes that young people are unwilling to change their phones becauseExcessive performance of mobile phonesThe hardware configuration is sufficient to support users for many years, and today's phones are repeating the old ways of computers. Is this really the case? Is it really possible for mobile phones to have excessive performance?
The Old Path of Computers
The Old Path of ComputersExcessive performanceThis topic.
In the 1990s, computers were still high-end luxury goods, often priced at tens of thousands of yuan, which deterred many households. However, with the rapid iteration and development of electronic technology, computers began to enter thousands of households at the beginning of this centuryWith higher performance, more favorable prices, and more personalized needs, many users are beginning to trySave your own computer.
When processors enter the multi-core era, Computer performance has improved substantially, butMarginal Diminishing Effect .20113Most users are becoming increasingly indifferent to improving computer hardware performance.
90%.Most users' computers are only used forFollow dramas and play games online..
What computer merchants had always believed in beforeThe higher the performance, the more attractive it is for users to purchase.Computer performance keeps improving, and the price drops year by year, but users still cannot afford to change their computers.
From the 1980s to the peak of shipments in 2011, globally, the computer industryOnly 30 years of golden development period.2011.Smart phones and 4G networks.
In 2007,Apple Phone.The Old Path of Computers.
Mobile phone configuration is even more powerful than a computer
One side isExcessive performance of mobile phonesOne side isMobile phone manufacturers insist on stacking mobile phone hardwareOnLack of functional innovation.
On July 5, 2023, a certain brand of mobile phones held a new product launch event,First launch carrying24G super large storageSeries of mobile phones3.36GHz.24GNo need to worry about background cleaning programs and running stutters.
24G storage, 1TB of large storage space,A small mobile phone with more configurations than most computers currently on the market.16G512.
The increasingly 'excessive' hardware configuration of mobile phones,Originally a selling point to attract users, but now it has gradually become a self promotion for manufacturers,.2018.20232020.
However, despite the dismal sales, many mobile phone manufacturers are still moving away from piling up hardware, from storage to flash memory, from batteries to heat dissipation, as well as phone screens and cameras... as long as you can think of it,All towards the highest configuration heapRegardless of whether they are compatible with each other, it isOnly use expensive ones, not the right ones.
Is there really an excess of performance?
The hardware configuration of mobile phones is getting better and higher, and some people believe thatMobile phone performance is already surplus..Is there really an excess of performance?.
APP..
APP...
64G128G256G512G.Storage space is like a bank card balance, no one will think the number is too large, everyone hopes that more is better,Excessive performance.
Additionally,Mobile apps are becoming more and more cumbersomeEvery app is developed in a large and comprehensive manner, fearing that others may not have its own features. It always feels like losing out, and in additionVarious advertisements..
I can do without it, but you can't do without it.Winner take all.
From this, it can be seen that,There seems to be no excess performance issue with mobile phones,.It's difficult to transition from luxury to frugality. Who would be willing to go back to the era of small bungalows after getting used to sleeping in big cities? Here's an old phone for you, I can barely use it. Do you want to use it?
Reasons why young people do not change their phones
2018Excessive performanceReasons why young people do not change their phonesExcessive performance.
The first and most important reason is as mentioned earlierThe lack of innovation in smartphones has led to a decreasing desire for young users to switch phones.In 2007,.
Apple Phone.Apart from improving hardware performance, smartphones do not have a disruptive design in terms of appearance.
Consistent for many years,Users have already developed aesthetic fatigue, making do with each passing year,Why is it necessary to switch to a phone with almost the same appearance?
Secondly,...
Thirdly,.2020...
Fourth,Powerful phone performance.It is still smooth to use and can basically meet the needs of daily work and life.Mobile nail households.
Fifth,..Extend phone life and reduce replacement frequency.
OthersThe price of mobile phones is rising, and there is too much stored content in the phone. It's troublesome to switch phones, and young people are becoming more and more Buddhist.Excessive performance.
Excessive performanceExcessive performance of mobile phonesA pseudo proposition!
References:
1. Environmental analysis of the smartphone market
2. Trends in smartphone development
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