Tujia: Homestay is expected to add one million new job opportunities this year

Tech 2023-07-25 10:31:21 Source: Network

Global Network Technology Reporter Wang NanWith the recovery of the cultural and tourism industry, the homestay industry is experiencing a development boom. In the first half of 2023, the homestay industry achieved recovery and growth, with particularly significant growth during holidays

Global Network Technology Reporter Wang NanWith the recovery of the cultural and tourism industry, the homestay industry is experiencing a development boom. In the first half of 2023, the homestay industry achieved recovery and growth, with particularly significant growth during holidays. During the Tujia May Day holiday, the single day night volume reached a historic peak on the platform. During the summer vacation, compared to hotels, homestays are more able to meet the accommodation needs of family and parent-child travel. "Tujia's first commercial officer, Liu Yang, stated on July 24th when releasing the" Z-era homestay practitioner observation report "(hereinafter referred to as the" report "), With the increasing demand for homestays, the homestay market developed rapidly in the first half of this year.

It is worth mentioning that in the first half of 2023, the proportion of new landlords added to the Tujia platform was 70%, up from 50% in 2019. The report points out that for these Z era landlords, this is not only an opportunity for employment and entrepreneurship, but also a space for flexible social interaction and personality expression.

As a generation of "indigenous people" on the internet, Z Era has a natural advantage in working in the homestay industry: delving into the operating system of social platforms to make its homestays stand out. In the fiercely competitive homestay industry, the aroma of wine is also afraid of deep alleys. By operating on multiple platforms, publishing homestay stories, homestay experiences, and increasing exposure, it can attract tourists from other places to visit.

In addition to running homestays, homestay butlers have also become the most popular emerging profession. In June 2022, the Ministry of Human Resources and Social Security announced to the public 18 new professions, including "homestay butler" and "family education instructor", which were included in the new occupational classification. The homestay butler walked to the front of the stage for the first time.

In the past year, there has been a strong demand for homestay butlers. On the recruitment platform, the industries with the fastest year-on-year growth in the number of deliveries received in the first week of 2023 are hotels and homestays, with a growth rate of over 70%. Liu Yang estimates that the homestay industry is expected to generate millions of direct and indirect job opportunities this year.

In addition to directly driving employment, the extended employment prospects brought by the homestay industry have unlimited imagination. Liu Yang takes a homestay village in Beihai as an example, with homestays as the starting point, forming a closed loop of commercial formats. While meeting the "living" needs of tourists, villagers can also operate catering processing, specialty sales, commodity supermarkets, tour guide recommendations, and other work according to the needs of tourists. These industries effectively activate the consumption potential of tourists and open up an infinite space for villagers to increase their income.

People who are involved in the homestay industry have some romantic spirit to some extent. They pursue a work style that is half business and half life. In addition to earning income, they can also combine making friends, cultural experiences, and rural sentiments. Tujia homestay hopes to leverage its platform advantages to help landlords continue this business for the long term, while obtaining economic income, providing residents with a deeper accommodation experience Liu Yang said.

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