Since the beginning of this year, JD Supermarket's grain and oil sales have increased by 70%

Tech 2023-10-18 14:19:18 Source: Network

October 16th is World Food Day, and the big data report on food consumption released on that day shows that in the first nine months of 2023, the transaction volume of grain products at JD Supermarket increased by over 70% compared to the same period in 2019. The number of grain and oil users has risen from 5th place in 2019 to 2nd place in 2023 in JD's ranking of various product users

October 16th is World Food Day, and the big data report on food consumption released on that day shows that in the first nine months of 2023, the transaction volume of grain products at JD Supermarket increased by over 70% compared to the same period in 2019. The number of grain and oil users has risen from 5th place in 2019 to 2nd place in 2023 in JD's ranking of various product users. In addition, JD Supermarket has added 63 new trend grain and oil product categories this year.

At the same time as releasing this big data report, JD Supermarket also held a press conference with top 100 grain and oil seasoning companies, including Yihai Kerry, COFCO Fulinmen, October Paddy Field, Guobao Qiaomi, Zhangzi Island, Jixiangju, Yunshan Ban, Zhanyi, Li Ziqi, and Cheese Doctor, to release the "Provincial New Plan for Grain and Oil Seasoning", as well as the "Top 100 Affordable Explosives List" and "Top 100 Trend New Products List". Relevant enterprises will jointly create the ultimate low price for these 100 popular grain and oil seasoning products, striving to achieve the lowest price on the entire network; In addition, we have jointly launched 100 new products that are in line with future consumer trends such as health.

To this end, JD Supermarket and related enterprises will carry out a series of measures to make consumers purchase grain and oil seasonings the most cost-effective and worry free. To this end, JD Supermarket has implemented a total of 14 measures, including a guaranteed return for those who do not like to eat, a 30 day price guarantee, double compensation for expensive purchases, a lower shipping threshold, a 10 billion yuan subsidy, and a 95% discount for PLUS members.

To support new products that represent future consumption trends, JD Supermarket has launched four new product support measures, including exclusive new products for PLUS members, creating core channels for new products, incubating new IPs with new mechanisms, and providing preferential support for traffic resources.

In addition, JD Supermarket has announced plans to build a new 100 million yuan club and increase the number of 100 million yuan brands to over 50. In the future, relying on JD's advantages and resources such as self operated Houda, No.1 membership store, million settled merchants, and multi end user touch, it will achieve a sales scale of 30 billion yuan for grain, oil, dry goods, and seasonings by 2025.

He Lei, General Manager of the Grain and Oil Seasoning Business Department of JD Supermarket, introduced that in order to save consumers money, JD Supermarket has established core channels such as 10 billion yuan subsidies, flash sales, and cheap package shipping based on market rules. At the same time, in terms of rights and interests, it has launched discount items such as PLUS membership discounts of 95% and JD Supermarket cards.

At the same time, on the basis of existing services such as double compensation for buying expensive goods and lowering the threshold for shipping costs, upgrade services such as guaranteed refund for not liking food and 30 day price guarantee; There are also kitchen scenes that make shopping more convenient for users, easy to buy items, cross category and cross brand sets, etc., to ensure that consumers purchase grain, oil, and seasonings with the least cost and worry.

In terms of improving efficiency and reducing costs throughout the entire chain, JD Supermarket will provide brand merchants with rich resources and flexible services such as next-day delivery, next-day delivery, 24-hour delivery and collection, a damage rate of less than or equal to 0.3%, and over 1600 warehouses.

According to Wu Qunhua, General Manager of the Operation Improvement Department of JD Supermarket, a survey has found that in the current entire grain and oil seasoning market, more than 50% of customers have reported negative issues, such as poor taste. Therefore, JD Supermarket has launched a no love return service.

In terms of "new", JD Supermarket will continuously explore new trends, create new products, explore new fields, restructure new consumption, and quickly occupy the minds of users.

JD Supermarket will also create a new billion yuan club, empowering it through digitization and integrating 60% traffic support from operational sites both inside and outside the site, to help brand performance achieve new breakthroughs.

At the press conference, Lu Yinhong, General Manager of Marketing Operations Department of JD Supermarket, stated that JD Supermarket will comprehensively upgrade from three dimensions: user growth matrix, fair and open market rules, and efficient matching of new and explosive products, so that brand growth can be "tracked".

At the press conference, Liu Ming, Vice President of Zhangzidao Group, introduced that by participating in the standard development of "JD Good Sea Cucumber" and increasing investment in marketing, the brand has achieved a 3-fold increase in single product sales on JD. He hopes that both sides can deepen cooperation and jointly create the Lidong Winter Fishing Festival, launching JD exclusive limited new products.

Dr. Cheese founder Chen Yuhua said, "Based on JD's data insights, we identify more opportunities to sink into the market. At the same time, relying on JD's logistics system, high-quality consumer groups, and very sound marketing tools, we create more explosive products, expand more scenarios, and bring more high-quality products to consumers

At present, JD Supermarket's grain and oil seasoning has collaborated with over 1000 global and domestic well-known brands, with an annual sales revenue of 20 billion yuan. Among them, there are 2 brands worth 1.5 billion yuan, 4 brands worth 1 billion yuan, 5 brands worth 500 million yuan, and more than 30 brands worth 100 million yuan.

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