Meng Yutong and His Person: From "The Second Dong Mingzhu" to "Daihuo Netizens", He once said that there is no script in life

Two years after becoming popular, Meng Yutong once again entered the public eye due to Dong Mingzhu's first public response to the resignation of an internet celebrity employee.On November 6th, Dong Mingzhu stated in an interview with Guangdong TV's "Caijing Langyan" that it is illegal for people to advertise outside of Gree, as it is not based on the quality of people who are not popular on the internet

Two years after becoming popular, Meng Yutong once again entered the public eye due to Dong Mingzhu's first public response to the resignation of an internet celebrity employee.

On November 6th, Dong Mingzhu stated in an interview with Guangdong TV's "Caijing Langyan" that it is illegal for people to advertise outside of Gree, as it is not based on the quality of people who are not popular on the internet.

Some people believe that Dong Mingzhu's response directly refers to Meng Yutong, a former employee of Gree. Some people also believe that since there is no naming, it is an inclusive statement.

However, the public is once again discussing Meng Yutong. According to media estimates, as of now, Meng Yutong's personal account for Xiaohongshu has posted 21 advertisements, with a potential revenue of 4 million yuan.

Since being tied up with Gree, Meng Yutong has been on fire every few months. Even though she has left Gree, whenever discussing her, the public will naturally connect with Gree. There are also divergent opinions about her decision.

In November 2021, Meng Yutong instantly became popular on the hot search "Dong Mingzhu's 22-year-old secretary became popular". At a previous event, Dong Mingzhu introduced her 22-year-old female secretary Meng Yutong to the media and bluntly said, "I hope she can be by my side. I want to cultivate her into the second Dong Mingzhu

At the age of 22, Meng Yutong, the chairman's secretary, and the second Dong Mingzhu, became a hot topic of discussion among the public after this controversial incident happened to one person at the same time. Soon, she posted a video in response to her popularity. In the video, she is wearing a black suit jacket, tied in a high ponytail, and her face still carries some naivety of entering the workplace.

She stated that she has been working at Gree for 2 months and her position is as the secretary of Chairman Dong of Gree Electric Appliances. She first thanked netizens for their insightful criticisms and suggestions, allowing her to reflect on her shortcomings in a timely manner. Then he said, 'I'm very scared right now,' stating that he's just an ordinary girl and a migrant worker who received so much attention because he was very lucky to have met a good boss and platform. In this 56 second response video, Meng Yutong looked straight into the camera and acted gracefully.

If you enjoy watching variety shows, it's hard not to notice Meng Yutong. At the beginning of 2021, in order to recruit more outstanding employees, Dong Mingzhu joined the variety show "We Who Are New to the Workplace". In July, Meng Yutong from Zhejiang University received recognition from Dong Mingzhu.

In Dong Mingzhu's opinion, this girl's biggest competitiveness is being able to endure hardships compared to others, having a very active personality, strong learning and reaction abilities, and suitable for marketing and marketing.

Meng Yutong and Dong Mingzhu take a photo together. Data map

In a tweet from the Zhejiang University Alumni Association about Meng Yutong, she talked about her feelings when she received an invitation for a variety show interview. "When I saw that it was a marketing program and I could meet celebrity entrepreneurs like Dong Mingzhu, it made me crazy." After passing the interview, she "thought it would be great if I could have a dual experience of variety shows and internships

As a college student, Meng Yutong also has outstanding experience. She studied Spanish and minored in the Innovation and Entrepreneurship Management Intensive Class at Zhu Kezhen College. She was awarded a scholarship from Zhejiang University. Not only that, she has published two photo albums, created eight online short films in more than half a year, and won the first prize of the 16th Challenge Cup College Students Competition in Zhejiang Province, and the silver medal of the CCB Cup Internet plus College Students Innovation and Entrepreneurship Competition. She has also interned at large companies such as Alibaba and NetEase, and participated in programs such as the second season of "Magical Chinese Characters" and "One Stop to the End".

In the end, in the variety show "New to the Workplace", Meng Yutong successfully defeated his competitors and became the chairman's secretary from an intern.

After Meng Yutong, who was regarded as the "pearl of Dong Mingzhu's palm" by the outside world, became popular and was once regarded as the "successor of Dong Mingzhu".

But Dong Mingzhu denied this claim. She said that cultivating Meng Yutong into the second Dong Mingzhu may seem like everyone thinks that the future is the chairman and CEO, but in fact, Gree needs countless Dong Mingzhu to establish such a culture.

Even so, in the sharing of Meng Yutong's personal account, one can feel the importance she has received in Gree: she followed Dong Mingzhu to participate in the Boao Forum, prepared for Dong Mingzhu's interview, received Dong Mingzhu's young suit and skirt, and so on.

Not only that, less than a month after its popularity, a Tiktok account named "Pearl Feather Boy Selection" was quietly registered. The avatar of this account is a group photo of Dong Mingzhu and Meng Yutong. Gree Electric has also applied for registration of multiple "Mingzhu Yutong", "Meng Yutong", and "Yutong" trademarks. According to the Tianyancha app, most trademarks are currently registered.

After registering the account, Meng Yutong began to bring goods to Gree Live, and Dong Mingzhu also frequently parachuted into the live broadcast room. A netizen commented that "I really started bringing goods", and the account replied, "Who doesn't love beautiful women bringing goods.

For Meng Yutong's sales and Gree products, Li Guoqing, the founder of Dangdang.com, once predicted that Dong Mingzhu threatened to cultivate her female secretary into a second Dong Mingzhu. This was seen as hype, with the aim of live streaming sales and incubating internet celebrities on her own. He also reminded Mr. Dong to sign a new year's contract with the internet celebrity secretary.

After starting to bring goods, Meng Yutong transitioned from being a "Gree successor" to becoming a "popular online seller" in the public's impression. From November 24th to 28th alone, the number of fans of "Pearl Feather Boy Selection" increased from 7000 to 87000.

At this point, Meng Yutong was still caught in the "internet celebrity controversy". Some media outlets have revealed that she was a signing celebrity of Worry Free Media before going on a variety show.

In the afternoon of November 29, Meng Yutong responded through his personal microblog that he had indeed joined the association of Worry Free Media during his college years, "but he never participated in any incubation, operation and cash flow behavior of the organization during this period, and he did not even make any Tiktok before appearing on the program" We Are New to the Workplace ", let alone the so-called MCN signing celebrities, which is really a program on the identity of pure female college students." He also said that, At present, it has already withdrawn from the worry free media association.

A few months later, when it comes to Meng Yutong, many people already feel that she is "called a secretary, but in fact, she is a live streaming sales network celebrity".

In May 2022, Dong Mingzhu participated in the CCTV Finance and Economics "Interview" program. Faced with a question from the "Internet celebrity secretary", Dong Mingzhu decisively replied, "She is a standard secretary, and all live streaming activities are in her spare time, such as meal time

In early April of this year, some netizens discovered that the partner of Dong Mingzhu's live debut in 2023 had become Zhang Qi. On April 3rd, Meng Yutong's Xiaohongshu account was updated with her creative advertisement for a certain car.

Some people wonder if Meng Yutong has resigned from Gree. Dong Mingzhu responded that Meng Yutong no longer serves as her secretary and stated that compared to her secretarial work, Meng Yutong loves live streaming more.

Meng Yutong also tweeted, 'I really enjoy and enjoy the Gree marketing related work I am doing now.'.

However, some netizens pointed out that starting from July 2022, Meng Yutong gradually faded out of Gree Electric's live streaming work. Her live broadcast seems to have had poor results. She once strongly promoted small appliances such as Gree's "small square tube" in the live broadcast, but according to financial reports, Gree's small appliance business did not show significant growth in 2021 and 2022.

In contrast, in recent years, Meng Yutong's Xiaohongshu account has not only shared insights into the growth of girls in the workplace, but also promoted her creative advertisements, involving multiple products such as cars and clothing, without direct connection to Gree Electric.

This is not the first time she has been passed away from Gree. Last May, it was revealed online that Meng Yutong had been fired due to poor live streaming and sales capabilities. Meanwhile, some netizens discovered that her personal social media account has been suspended for 41 days.

Regarding this, Meng Yutong posted a new video on his social media platform, suspected of indirectly responding to rumors of being fired, and wrote: "Long time no update has caused misunderstandings for everyone. We are working honestly~Wishing everyone a happy May Day

However, after a month of 'job transfer', the real departure came.

In early May, netizens discovered that Gree Electric's live broadcast room "Mingzhu Yutong Selected" was renamed "Gree Mingzhu Selected", and the avatar was also changed from a group photo of Dong Mingzhu and Meng Yutong to a personal photo of Dong Mingzhu. Looking at the early videos of this account, there is no longer Meng Yutong's presence.

On May 10th, Gree Electric responded to the Red Star Capital Bureau by stating that "Meng Yutong has left and is no longer working in the company." It also stated that personnel turnover is normal and we appreciate the attention from the outside world.

The next day, Meng Yutong posted a video on his personal account in response to his resignation from Gree. She said that experiencing such a life change does not necessarily make it a negative thing, it is just a choice at a certain stage of life. In addition, she also stated that she will be preparing to pursue postgraduate studies.

Meng Yutong responded by leaving Gree. Image/screenshot of Weibo video

However, within a few days, Meng Yutong was exposed not as resigning, but as being "fired" for violating company discipline. The reporter learned from the Gree Marketing Department employee where Meng Yutong worked before his resignation that Meng Yutong "frequently absenteed from work to participate in business activities and personal tasks" during his time at the company, but continued to engage in related activities after talking to him at the company, without any improvement.

Subsequently, some media reported that Meng Yutong had stated that he had a "monthly salary of no more than 10000 yuan" and worked continuously for 21 hours at Gree.

An employee of Gree denied the working hours, saying, "I have never seen her work overtime at the company in the past two months. According to the content posted on her social media platform, I think the 'work' content she expressed is not Gree's job

In addition, the above-mentioned staff also revealed that since Meng Yutong came to work in the marketing department, she has rarely seen her in the office, often absent from work without reason, and cannot find anyone during work hours. In the attendance form published by the department at the end of the month, it can be seen that her attendance abnormality rate is over 80%.

Regarding the reason for resignation, Jiupai News added the contact information disclosed by Meng Yutong on Xiaohongshu for verification, but there was no response.

Regarding the resignation, some people believe that Meng Yutong gained popularity due to Gree, and this approach is "using Gree as a springboard, making him look unattractive". Some people also believe that now is not the best time to leave, and staying for a while can make you even more popular. Some people also support her approach, believing that being squeezed in large enterprises can earn more money by working alone.

The real reason for leaving the company has caused a lot of controversy, but Gree officials have not publicly responded to this matter, and Meng Yutong has repeatedly remained silent.

Until a few days ago, Dong Mingzhu talked about his views on "internet celebrity employees", and many people saw it as a response to Meng Yutong's resignation. The latter still remains silent on this matter to this day.

After resigning, Li Guoqing claimed that MCN company now needs 4 million yuan per year to sign Meng Yutong's guarantee. However, some industry insiders believe that leaving the halo of "Dong Mingzhu's successor", if a suitable commercialization path cannot be found, 4 million yuan is an overestimation of their personal IP.

What is Meng Yutong doing after leaving Gree? Looking through her social account, it can be seen that she is still active on various platforms, sharing her daily life and receiving advertisements. Her various accounts are dedicated to creating a sophisticated urban woman, occasionally making some daily roast and complaints. When she puts on makeup, she likes to add a mole to her face or nose to enhance the atmosphere. Many netizens have commented, 'My state has improved a lot since leaving.'.

Now Meng Yutong has 295000 Weibo fans, 1.31 million Little Red Book fans and 2.14 million Tiktok fans. Its Little Red Book is positioned as a "current blogger", and this fan measures the platform's size. According to media statistics, in the past year and a half, Meng Yutong's personal account for Xiaohongshu has 21 "creative advertising" content, all of which are short videos of business advertisements. If calculated from 180000 to 220000 yuan per item, Meng Yutong's advertising revenue from Xiaohongshu alone may reach 4 million yuan in the past year and a half.

In addition, according to the Tianyancha App, in May this year, two studios with the names "Meng Yutong" were established, namely Meng Yutong Cultural Media (Hainan Province) Studio (sole proprietorship) and Meng Yutong Advertising Media (Hainan Province) Studio (sole proprietorship). Both studios are Huang Zonghua's sole proprietorship enterprises, with registered capital of 80 million RMB and 50 million RMB respectively, and their business scope includes radio and television program production and operation Commercial performances, personal internet live streaming services, cultural and entertainment agent services, digital cultural and creative content application services, etc. At present, the two studios have no equity relationship with Meng Yutong, and it is not yet known whether they are related to Meng Yutong.

Over the past two years, every change in Meng Yutong's state has sparked public discussion. Some people admire her courage, some lament her "youthful thinking" when making decisions, and others harshly say, "Without Dong Mingzhu and Gree, who knows who you are. But she never responded positively to these controversies.

What kind of person Meng Yutong is, perhaps you can catch a glimpse in the tweets about her from the Zhejiang University Alumni Association. At the end of that article, Meng Yutong said, "There is no script in life, and no one can write your story. An interesting life is all about being wild and running wild all the way, muster the courage to be the protagonist of your real life

Comprehensive report by Wen Yanli, a journalist from the Nine Factions

Editor Liu Meng

[Source: Jiupai News]

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