Exclusive | Tencent XR Content Ecology Manager Xu Chen Resigns
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writing| Chen QiaohuiCover Source|Figure insect creativityTech Planet has exclusively learned that Xu Chen, the head of Tencent XR content ecology, has resigned.It is understood that Xu Chen is mainly responsible for the construction of Tencent XR content ecology
writing| Chen Qiaohui
Cover Source|Figure insect creativity
Tech Planet has exclusively learned that Xu Chen, the head of Tencent XR content ecology, has resigned.
It is understood that Xu Chen is mainly responsible for the construction of Tencent XR content ecology. Previously, he worked as a CMO at the VR wearable device manufacturer NOLOVR.
Tencent has made dynamic adjustments to the XR business department from the end of last year to the beginning of this year. Tencent responded externally that the actual situation is to change the hardware development path and make adjustments to the relevant business teams. However, we have not given up exploring XR and will still consider other development directions.
Tencent's XR department was established in June 2022. Shen Li, the head of Tencent Game Studio NExTStudios, is the head of XR business and has currently resigned. This department is part of Tencent's Interactive Entertainment Business Unit (IEG), with the main task of establishing extended reality businesses for Tencent, including software and hardware.
The decline in the heat of the Metaverse began last year. Since the end of last year, Meta, Microsoft, Kwai, Byte and other companies have successively made organizational or business adjustments to Metaverse and XR businesses.
At present, Tencent's XR business is not progressing smoothly. Compared to other large companies, Tencent's XR business started relatively late, with various companies offering related products and even having commercial solutions. Tencent's XR department is still in the stage of hardware research and development. For Tencent, timely adjustments to XR business may help find new directions.
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