Shandong farmers hit the name "Alipay" and became popular. They failed to convince Ma Yun of millions of dollars and now live a well-off life
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In 2017, the defendant of software Alipay and the main company went to court. This lawsuit was not due to property or use problems, but because the software name Alipay was "infringing"
In 2017, the defendant of software Alipay and the main company went to court. This lawsuit was not due to property or use problems, but because the software name Alipay was "infringing".
The person who sued Alipay was a farmer in Shandong Province. His surname was Zhi and his full name was Alipay.
Because of this name, Uncle Alipay used to be very distressed, but luck and misfortune depended on each other. Later, he became famous by virtue of his name and lived a good life.
No one has asked for more than 01 years, once the world knows
Uncle Alipay was born in 1961 in a small village in the Yinan mountain area of Linyi City, Shandong Province. His ancestors were all surnamed Zhi, and his own seniority was "Fu". The word "pay" has been determined.However, the name of Alipay was chosen at random, so the common word "Bao" was used.
From childhood to adulthood, Alipay has never been bothered by its name. In the 20th century, when mobile payment software did not rise, Alipay was a very common name.
In the twinkling of an eye, Uncle Alipay also lived most of his life. He didn't study long. After dropping out of school, he planted land at home, learned carpentry and bricklaying, and made tofu.
He calmly got married and started a family, had children, and later had a little grandson, so he could also "retire". My son took his grandson to work in the city, but Alipay left him alone and felt bored every day, so he used his savings to open a grocery store with his wife.
The times are developing rapidly, and life is constantly changing. In 2003, Taobao launched the "Alipay" service for the first time, which was used for exclusive shopping and checkout on Taobao. The next year, Alipay became independent.
In 2008, Alipay launched the mobile payment service for the first time. With the popularization and development of smart phones, Alipay has gradually evolved into a nationwide mobile payment software.
The popularity of Alipay has pushed the scanning code payment into the mainstream. Not only stores and supermarkets in cities began to use it, but also individual businesses in Lianshan District villages also support Alipay scanning code.
Uncle Alipay doesn't use smart phones. Even though the payment code is popular everywhere, his family still doesn't use it. Until one day, Alipay met the first black dragon in his life.
During the Spring Festival of 2016, a young man in Alipay's village returned to his hometown to reunite with his relatives and bought a bottle of water in Alipay's shop. He habitually took out his mobile phone and said to him:"Alipay, sir, I don't have any change."
The simple inverted sentence made Mr. Alipay angry:Whose child are you from? It's so unruly, without change, I'll just find you
The young man was stunned. He took out a 50 yuan note, asked Alipay to change his change, and hurried away. Only the angry Alipay uncle was left, and he thought to himself: What's wrong with the present baby! I dare to call him by name.
But a few days later, the son of Uncle Alipay came home with his wife and grandson to celebrate the New Year, and he noticed something strange again.The little grandson grabbed the mobile phone and said to his mother, "Mom, Alipay can sweep it for me and get a red envelope."
Uncle Alipay was stunned. What's the matter? He asked his son, only to learn that this is a software called "Alipay", not his name.
Uncle Alipay went out for a walk, and really saw many merchants posted "Alipay" in white on a blue background. When some people saw him, they couldn't help joking: "Alipay, how many people are sweeping you today?"
After turning around, Alipay has turned red. He has never been called by so many people in most of his life, and now he is a bit shy and even more angry, after all, he is the object of jokes.
02 Claims 1 million yuan without success, becoming an internet celebrity
Uncle Alipay carefully inquired about "Alipay" with his son's computer, and finally made a decision that he would sue Alipay!
Alipay uncle thinks that he was born in 1961, more than 30 years older than Alipay Software! Now everyone thinks of this software when they mention Alipay, and they have already left him behind.
Therefore, he took Alipay to court, asked Alipay to change its name, and compensated him for 1 million yuan of mental loss.
The interesting thing that "Alipay" told Alipay immediately spread all over the country. Tens of millions of netizens talked about it, and their opinions were difficult to be unified. Some people think that Uncle Alipay is "hot" and wants to take the opportunity to steal a sum of money; Some people also believe that Alipay has an earlier name and is being teased every day. Alipay software should give him an explanation.
Can Mr. Alipay win this lawsuit?
The answer is no. In the State of nature, the name is not protected by intellectual property rights. The right of name belongs to personal rights, and only when it is embezzled, interfered with or counterfeited can it belong to infringement.
Uncle Alipay did not apply for legal protection for his name, nor did he have social influence and commercial value, so his lawsuit was not supported by the law.
After the prosecution failed, Alipay's master was disheartened. He didn't even want to open the store, and stayed closed all day. What he did not expect was that he could turn enemies into friends with Alipay and live a more colorful and happy life because of this name.
Although he lost the lawsuit, Alipay has become popular on the Internet and known by everyone. More and more media began to pay attention to Mr. Alipay, hoping to invite him to participate in the program.Many media went to Alipay's house to interview him and ask about some interesting topics. Alipay's father did not refuse, but replied one by one.
In return, Mr. Alipay can get the contribution fee every time. Although it is not much, it is easy, and he naturally enjoys it.
Not long later, the program team invited Mr. Alipay to perform on the stage. In order to let him out of the mountain, the program team "paid three visits to the cottage" and finally invited him.
At the first invitation, the program group called directly, but Alipay uncle thought it was a fraud and hung up directly.
For the second invitation, the program team sent someone to invite Alipay to his home for several days. Alipay was afraid to appear on the screen and refused.
At the third invitation, the program team sent leaders to the local area in person, and also invited the local deputy mayor. Finally, Alipay uncle put away his worry and agreed to go on the stage.
While waiting behind the scenes, Alipay's nervous palm kept sweating, but when his name was called, Alipay's uncle somehow left his nervousness and strode to the stage.
After standing, Mr. Alipay took out his ID card and introduced himself:Hello, everyone. My name is Alipay. It's true that Alipay is me.
Later, Uncle Alipay teased Wang Han aside:The instant noodles sold in my store are all photos of Teacher Wang Han. I used to see them every day, but today I finally see a real person. It feels like a dream!
This participation in the program pushed the popularity of Alipay to a climax, and he also made some "marketing" timely. Uncle Alipay changed the "Dabao Store" to "Alipay Store" and put his ID card on the door to attract people to shop.
After the appearance of "Alipay Store", people came to shop in an endless stream and formed a long line in the village. Many people traveled thousands of miles to this small village to see Alipay.
In order to reduce the burden on everyone, Uncle Alipay not only did not increase the price, but also kept the prices of the goods in the store as low as possible.
Although he is over 50 years old, Uncle Alipay is very busy every day. In the daytime, he will manage stores and receive tourists. At night, he will drive a truck to buy goods and clean the shop. Although it was hard, it was very fulfilling and earned a lot of money.
Alipay's operation naturally attracted Alipay officials. Alipay officials called Alipay's uncle, hoping to open a Alipay demonstration store with him, and were willing to bear the costs of design and decoration.
We didn't get a response from Alipay. We thought Alipay didn't want to. After asking, we realized that Alipay didn't know how to use microblog and couldn't see the message.
So Alipay officials found an uncle and renovated the shop of Alipay comprehensively, creating a shop with "Alipay" flavor.
03 Misfortune depends on human factors
Today, Uncle Alipay's "Alipay Store" is still open, and the most eye-catching place at his door is still equipped with instant noodles endorsed by Wang Han. Although he made a lot of money, Alipay was very simple. He wore old clothes a few years ago. The only change was that he spent 50000 yuan to buy a new car for himself.
Alipay has expanded its business and sold braised food. Occasionally, young people who came back to the village went to the shop to buy something. They looked at the name of the payment page when paying.
At the end of the prosperity, what left to Uncle Alipay is still the chicken feathers of life. But he did not worry about gains or losses as a result, but quietly maintained his own life. Sometimes some people find Uncle Alipay and take a group photo with him as a souvenir.
Of course, he also encountered some difficulties. Some online celebrities came to him to rub off their enthusiasm. Alipay did not give face at all. After suing several online celebrities who released videos without his consent, no one dared to come.
In the online society, there are many people and things that occasionally become popular. As attention decreases, the original popularity gradually cools down, leaving only a vast expanse of white snow. For onlookers, this is just a fleeting pleasure, but for those in the game, it may be a life-changing transformation.
In the face of this situation, Mr. Alipay resisted and feared at first, but he still gradually accepted it in the good will of the society, and finally enjoyed it and achieved a happy ending.
Reference source:
1. My uncle's name is "Alipay". Has Ma Yun violated his "right of name"?
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