Greedy and reckless, even charging for watching news broadcasts? Domestic TV's Death Road, Market Volume and Price Fall Together

Tech 2023-07-11 03:28:40 Source: Network

In recent years, the domestic television industry has faced tremendous changes and challenges. The traditional TV model has been difficult to adapt to the development needs of the The Internet Age

In recent years, the domestic television industry has faced tremendous changes and challenges. The traditional TV model has been difficult to adapt to the development needs of the The Internet Age. At the same time, some domestic television brands have fallen into the trap of excessive greed, even charging fees to watch news broadcasts. This approach not only violates users' expectations for free access to information, but also intensifies market competition and leads to a simultaneous decline in market volume and price.

In the past few years, with the popularity of smartphones and tablets, as well as the rapid development of mobile internet technology, people have higher requirements for accessing information and entertainment methods. Especially during the epidemic period, residents spend most of their time at home, watching movies, TV shows, variety shows, news, etc. online has become an important part of daily life. However, at this time, some domestic television brands made incorrect decisions.

The first is to charge for watching news broadcasts. News is an important source of information that the public pays attention to and needs to obtain. However, some domestic television brands are attempting to provide news programs through a fee based approach. This approach not only violates the responsibility and mission of the media industry towards the public interest, but also runs counter to users' expectations for free access to information. It is obviously unreasonable and difficult for users to pay for basic news content when they already pay a certain price when purchasing TV.

Secondly, the intensification of market competition. With the popularization of internet technology, more and more enterprises are entering the television industry. In addition to traditional large brands, many small startups and cross-border enterprises have also emerged. These enterprises attract users through innovation, high-quality services, and reasonable pricing, forming a fierce market competition situation. Brands that are overly greedy and turn content that should have been provided to users for free into paid products often lose user support and trust, and ultimately exit the market.

In addition, excessive greed has led to a simultaneous decline in market volume and price. In the past few years, the domestic television market has shown a trend of simultaneous decline in both quantity and price. On the one hand, fierce market competition has led to a decrease in prices, and television products have generally become cheaper; On the other hand, consumers' resistance and aversion to paid content also reduce their willingness to purchase high priced TV products. In this way, domestic television brands not only face challenges in profitability, but also further exacerbate the instability of the entire industry.

In order to cope with the difficulties and challenges under the current situation, domestic TV brands need to re-examine their own development strategies, and pay attention to user needs and Market trend. Firstly, high-quality and free basic services should be provided according to user needs. Watching news broadcasts and other public resources should be provided free of charge to users, which is not only a manifestation of corporate social responsibility, but also in line with users' expectations for information access rights. Secondly, focus on product innovation and service experience. Enhance product competitiveness through technological upgrades, functional improvements, and value-added services, and actively respond to user feedback and needs.

In short, in the context of the The Internet Age, if domestic TV brands want to go out of the path of greed, charging and even death, they should make corresponding adjustments according to market demand and user expectations. By providing high-quality and free basic services, continuously innovating products and service models, we can truly gain user recognition and support, and achieve competitive advantages in the industry. Only in this way can domestic television brands remain invincible in the fierce market competition and usher in a more stable and sustainable future.

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