The Fall of "Navigation Brother": Why Was It Abandoned by Users After Occupying 77% of the Market Share and Overcoming Gaode

Tech 2023-05-14 09:37:49 Source: Network

introductionIn modern society, with the development of the economy and the improvement of people's living standards, cars have entered thousands of households and become an indispensable and important part of everyone's lives. For drivers, having an efficient and practical navigation software has become a necessity for daily travel

introduction

In modern society, with the development of the economy and the improvement of people's living standards, cars have entered thousands of households and become an indispensable and important part of everyone's lives. For drivers, having an efficient and practical navigation software has become a necessity for daily travel.

As is well known, there are many navigation software options available in the market now, and the most famous ones should be Gaode Maps and Baidu Maps. However, what you may not know is that the leading navigation software industry in China was not Gaode Maps, but Kailida Navigation, which monopolized 77% of the domestic market share. So why did Kelide Navigation ultimately fail?

How to reach the pinnacle

The origin of Kailido Navigation can be traced back to 1991, when Kailido Company was a surveying and mapping company. Seeing the rapid development of the automotive market, Kailide Company decisively entered the navigation software market and successfully developed a car navigation software. With its high-precision navigation engine and multiple autonomous planning functions for optimizing routes, Kailide Navigation has become one of the mainstream navigation software in China.

Due to continuous innovation and technological advancement, Kailide Navigation achieved revenue of over 200 million yuan in 2014 and was recognized as a national high-tech enterprise.

Kailide was once a leader in the navigation software industry, claiming to be second, while other software dared not claim to be first. However, with the emergence of Gaode Maps and Baidu Maps, as well as the collaboration between Alibaba and Gaode Maps, the market share of Kailidao Navigation began to be affected.

How did it fall again

The decline of Kailida Navigation in the market is mainly due to its business model not matching market demand. With the popularization of free navigation software, users' demand for free navigation software is gradually decreasing.

In addition, Kailide Navigation did not keep up with market changes in a timely manner and lacked sensitivity to changes in user demand, resulting in market share being seized by competitors such as Gaode Map and Baidu Map. Kailide Navigation failed to adjust its business model and product strategy in a timely manner, nor did it innovate, thus missing market opportunities and ultimately leading to market failure.

Kailide Navigation did not adjust its strategy in a timely manner when facing Gaode Maps and Baidu Maps, but became obsessed with its success and no longer focused on market changes. At the same time, Gaode Maps and Baidu Maps have been continuously updated and enhanced in technology, coupled with their free strategy, attracting more and more users. Kailide Navigation has lost user support, ultimately leading to a loss of market share and losses.

In addition, there are also some other issues with Kelide Navigation. For example, Kailide Navigation requires consumers to go to offline stores to upgrade their maps, and each map upgrade costs 100 to 400 yuan. This method is outdated, and both Gaode Maps and Baidu Maps have adopted online upgrades, greatly improving the user experience.

Although Kelide Navigation has car specific navigation software, it cannot replace the convenience and practicality of mobile navigation. As mobile traffic fees become cheaper, people choose to use mobile navigation software instead of expensive car navigation systems.

Mobile navigation software can update map data and road information at any time, and can also provide more personalized functions and services, such as real-time road conditions, voice prompts, multiple route planning, peripheral search, etc. In addition, mobile navigation software also has portability and flexibility, allowing users to use it anytime by simply downloading the software and updating data, without the need to purchase additional navigation hardware devices. Therefore, more and more people are choosing to use mobile navigation software to replace traditional car navigation systems.

the self-conceited troops are destined to fail

The reasons for the ultimate failure of Kailida Navigation are multifaceted, and the main reason is that it did not adapt to market changes and user needs. Kailide Navigation is complacent and does not pay attention to market changes, while Gaode Maps and Baidu Maps continuously update and enhance their technology, attracting more and more users. In addition, the charging mode and offline upgrade method of Kailide Navigation have greatly affected the user experience, making users more inclined to choose free and online upgraded navigation software.

For other entrepreneurs, the failure of Kailidao Navigation should become a wake-up call. The company must constantly monitor market changes, understand user needs, continuously update technology and enhance functionality, and improve user experience and satisfaction. Entrepreneurs also need to maintain humility and awe at all times, constantly learn and grow.

The failure of Kailida Navigation is a case full of lessons, and for other enterprises, they should learn from it, continuously improve their products and services, and improve user experience and satisfaction. It is also necessary to maintain humility and awe at all times, constantly learn and grow, constantly explore and innovate, in order to remain invincible in the fierce market competition.

epilogue

Its failure not only tells us that the market is changing, but success is also short-lived. It also tells us that we must always pay attention to market changes, understand user needs, continuously update technology and enhance functionality, and improve user experience and satisfaction.

Today's topic:The Fall of "Navigation Brother": Why Was It Abandoned by Users After Occupying 77% of the Market Share and Overcoming Gaode

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