The sales of air frying pan dropped precipitously, with several major shortcomings outstanding. Is there a way out for small household appliances?

Tech 2023-07-14 07:18:11 Source: Network

followThe air frying pan was all the rage for a time, and was once called the "God frying pan" by frying lovers. However, the air frying pan, which has sprung up like mushrooms, has suffered Waterloo this year

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The air frying pan was all the rage for a time, and was once called the "God frying pan" by frying lovers. However, the air frying pan, which has sprung up like mushrooms, has suffered Waterloo this year. While its sales have been declining, its reputation has also been questioned.

In the past three years, the air frying pan has been loved by consumers because of its unique "hot air heating" and "low fat and low calorie" baking mode, as well as its small and exquisite appearance, and its sales have also increased Exponential growth.

In the eyes of most businesses, "air frying pan" has a huge development prospect. But this advantage does not seem to be accepted by consumers nowadays.

According to the overall data of AVC's omni channel push, the sales of air fryers in different channels in the first two months of this year showed a downward trend to varying degrees.

In fact, the explosion of the air fryer is the product of the "home economy". With the gradual recovery of social life, the air frying pan inevitably has uncomfortable symptoms.

Cooking time is disconnected from social rhythm

In the post pandemic era, social order gradually stabilized, economic development gradually resumed, and various offline barbecue and cooking related stores opened one after another. The pace of social life gradually normalized and accelerated.

In a fast-paced society, young people squeezing the subway to work look forward to leisure and relaxation after work.

As the "net red small pot" in the minds of young people, the air frying pan is the first choice to enjoy cooking food after work. However, such a "fried" artifact cannot keep up with the pace of society, and its long cooking time is criticized by consumers.

A netizen said in the comment section:The main problem is slow, I don't know how much slower it is than frying

Take the 3L-5L air frying pan commonly seen on the market at present as an example. The power is basically about 1500w. It takes at least 15-20 minutes to make some traditional products such as potato chips and chicken wings, and at least 40 minutes to make steak and other foods.

Today, with the gradual decline in social patience, prolonged cooking hours will inevitably cause young consumers to be left out. The "divine pot" cannot keep up with the pace of society, and the cooking taste is gradually not keeping up with the young appetite.

One netizen mentioned: "It's not only slow, but also small in quantity. One family can't eat enough once, but it takes a long time to cook twice. So I wish I could fry it directly in Frying pan or bake it in oven."

Single function cooking lacks diversity

From a qualitative point of view, the air frying pan belongs to one of the oven categories, but the air frying pan uses the principle of high-speed air circulation to make the air heated in the flow, and produce frying effect inside and outside the food, and has a frying taste.

Its surface is crispy and delicious, so it can be compared to frying.

However, the air frying pan, which is famous for "everything can be fried", is also limited by the function of "frying". In addition to making some daily dishes and snacks, such as French fries, chicken nuggets, etc., the oven is also more functional and comprehensive in baking.

In terms of volume, the air frying pan has a relatively small capacity for the purpose of baking, which is more conducive to the flow and compression of air.

While its compact and convenient design brings great convenience to the kitchen,Due to its small capacity, it also leads to insufficient output when there are many family members.

For example, only five chicken wings can be roasted at a time, and the food roasted at once is not enough for the whole family to share. Repeating it several times can inevitably waste time, and adding more can affect the taste of frying, so it can cause trouble when there is too much or too much food.

In addition to the problems existing in the air frying pan itself, social and environmental factors also affect the development of the air frying pan to varying degrees.

The fast-paced society cannot slow down

In the post pandemic era, people's ways of thinking and living habits have undergone significant changes. After enduring long-term anxiety, fear, depression, and irritability, people tend to choose a "instant" and "enjoyable" lifestyle.

In today's society where the pace is gradually accelerating, everyone is seeking their own "Peach Blossom Land".

The appearance of air frying pan, on the one hand, has satisfied consumers' comfortable and self-sufficient consumption psychology, and also has expedited consumers to move forward to a higher level of desire space.

They demand both self-sufficiency and a short and large amount of time to fill their exhausted hearts. Therefore, the social rhythm can not be slowed down. Where is the way of air frying pan?

Small appliance have been given high hopes, and many investors believe that Small appliance will bring new opportunities to the home appliance market.

However, this is not the case. According to the data released by the Small appliance market this year, the market has slowed down, with a retrogressive trend. And many Small appliance also have problems such as the single function of the air fryer.

For the air frying pan market with low threshold, a large number of small and medium-sized enterprises with low technology content swarmed in, leading to the stage of price reduction competition.

In order to occupy the market, small and medium-sized enterprises produce a large number of low-priced and low-quality products, causing a vicious cycle of low price competition and uneven quality levels in the market.

Therefore, in order for large and small enterprises to stand out in the market, they must increase innovation, invest a large amount of resources, continuously explore functional expansion, and produce products that better meet consumer expectations.

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