Do you think making money is the golden trend model predicted by Alibaba for the next decade? #

Tech 2023-05-15 08:53:44 Source: Network

Hailan Home does not make money by selling clothes. Jack Ma: Don't be deceived, everyone

Hailan Home does not make money by selling clothes. Jack Ma: Don't be deceived, everyone.

Jack Ma once told shareholders not to be deceived by Hailan Home. Do you really think that Hailan Home only makes money by selling clothes? From 2015 to 2020, the domestic clothing industry was in a state of mourning. In the first half of 2016 alone, Daphne closed 450 stores and La Chapelle directly declared bankruptcy. However, Hailan Home has grown from over 4000 stores in 2015 to over 8500 stores now, with a starting point of only 300000 and a market value of over 80 billion. This home of Hailan, which was roast about visiting twice a year and buying and returning once a year, what kind of immortal model did it use? It not only grew crazily against the trend, but also let Ma Yun and Ma Huateng compete for investment.

Firstly, empowering downstream franchisees, Hailan Home said to franchisees: "We don't need franchise fees to join, we only need a decoration fee of 100w for the store, and a deposit of 100w for the goods. And you don't need to be responsible for inventory. If you stop working at the expiration date, the full deposit of 100w will be refunded to you. You said you don't understand business, but Hailan Home said it's okay. We'll send a professional store manager to help you with it. You don't need to recruit employees yourself, inventory, and all store operations are handled by the professional team of Hailan Home. You will receive 40% of the daily revenue. But you will bear the personnel salary, store rent, water and electricity expenses, and so on. The rest is your profit. What if you don't make money?

Hailan Home said: You will pay an additional 60000 yuan in management fees every year. Hailan Home provides you with a guarantee that if you join for 5 years, you will earn a profit of 100w before tax. That's why Hailan Home can add more than 4500 stores in three years, because they don't open stores with their own money.

Secondly, integrate the upstream supply chain. Hailan Home does not build factories, does not produce clothes, and even does not have a designer. He collaborates with over 10000 small factories upstream, each of which only needs to produce one popular product. Every year, he can add 10000 new popular products, and products that do not sell well can be returned to the factory. Therefore, factories must keep up with the changes of the times and produce popular products for trial sales.

Hailan Home also joined forces with 10000 factories to form a procurement alliance to purchase raw materials and reduce production costs for suppliers. So although Hailan Home has opened over 8500 stores, it is essentially a new asset training company that relies on integrating upstream empowerment and downstream to make money. This is the golden trend announced by Alibaba for the next decade.

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