Net profit of Hisense Kelon in the first half of the year increased by 110% -140% on a year-on-year basis, and the chairman revealed the "password" of enterprise development

Tech 2023-07-14 18:34:17 Source: Network

On the evening of July 14, Hisense Kelon released the announcement of expected increase in performance. It is estimated that the net profit attributable to the parent company in the first half of 2023 will increase by 110% -140% year on year

On the evening of July 14, Hisense Kelon released the announcement of expected increase in performance. It is estimated that the net profit attributable to the parent company in the first half of 2023 will increase by 110% -140% year on year. In the face of new challenges in the development of the home appliance industry, Hisense Kelon Home Appliances has shown strong development vitality.

According to a reporter's survey, in the first half of this year, the stock price of Hisense Kelon hit a record high since its listing, and well-known securities companies have bought in one after another while raising the company's performance expectations for 2023. According to the capital market, the stock price of Hisense Kelon not only exceeded the A-share home appliance market in the same period, but also exceeded other home appliance giants in the same period. From last year's response to the pressure on the overall industry to the recovery of the entire home appliance industry, Hisense Kelon Home Appliances' performance was significantly stronger. In an exclusive interview with CCTV Finance, the chairman of Hisense Kelon also revealed the company's core strategy of maintaining long-term stable development.

CCTV pays attention to the performance of Hisense Kelon, and the directors are interviewed to reveal the future development strategy

In response to a face-to-face interview question from Yao Zhenshan, a well-known figure in CCTV's financial industry, Dai Huizhong, Chairman of Hisense Kelon Home Appliances Group, disclosed: "Under the general trend of the overall pressure of the industry, Hisense Kelon has decisively launched various changes in corporate governance and top-level design, focusing on long-term capacity building to achieve the overall improvement of efficiency, capability, and business quality; and through deep cultivation of user needs, innovation of product technology, adjustment of product structure and channel structure, creation of many new blockbuster products around health, intelligence, and energy conservation, opening up the second growth curve, and creating diversified businesses Territory, achieving business breakthroughs; At the same time, we will continue to promote the implementation of the "smart new life" strategy, create an intelligent, integrated, scene based and home based layout of the whole scene of the smart home, and carry out sports marketing through the World Cup and other international top events to further enhance the global influence of the brand. This is the key factor for enterprises to counter the trend of growth, and also an important cornerstone to maintain the long-term sustainable development of enterprises. " In the program, Dai Huizhong, the chairman of the board of directors, also emphasized that no matter how the market environment changes, Hisense Kelon will adhere to the road of high-quality development and will continue to do so for a long time.

In an exclusive interview with the media, Hu Jianyong, president of Hisense Kelon Home Appliances Group, also showed the general direction of the company's future development to the outside world. He proposed that, with the intensification of industry competition, Hisense Kelon Home Appliances would give full play to the advantages of Hisense's most comprehensive and systematic consumption, continue to iterate products, and the most important thing is to focus on user centered traffic at the front end, which will become the top priority of follow-up work, By building Hisense's central air conditioning into a leader in complete sets of products, we aim to increase the market share of the entire group's category and achieve sustained growth in performance!

Focusing on user experience, innovating product technology, and attracting attention from the industry due to the proliferation of ice and air washing products

The reporter's survey found that, under the guidance of a strong strategic direction, the main products of Hisense Kelon in the first half of the year, central air conditioners, refrigerators, and household air conditioners, from brand, marketing to research and development, have shown brilliant performance in many ways. While continuing to consolidate the leading position in the industry, other products and brands, such as washing machines, kitchen and bathroom, and three electric appliances, have also continued to make efforts to expand the market scale and bring strong momentum to the sustained growth of performance.

In terms of central air conditioning, Hisense, Hitachi, and York have continuously proposed innovative solutions in industrial, commercial, and household fields, continuously consolidating their position as leaders in the central air conditioning industry. In the "2023 Top 500 Comprehensive Strength of Housing Construction Supply Chain - Preferred Supplier Service Provider Brand Evaluation Research Report" released by Zhongfang Youcai Evaluation, the central air conditioning multi line category has consistently ranked first.

In terms of household air conditioners, with the help of the global climate's "historical high temperatures", Hisense air conditioner sales continue to improve. As of early July, Hisense air conditioner domestic sales increased by about 40% year-on-year. According to offline monitoring data from Ovi Cloud Network, in 2023, Hisense's share of fresh air reached 36.5% annually, a year-on-year increase of 13.5 percentage points, firmly ranking among the top 2 in the industry. Hisense's shining C310 three piece cabinet machine for fresh air air air conditioning has become the top seller in the fresh air subdivision market for 14 consecutive weeks.

In the field of washing machines, Hisense washing machines have launched the Hisense Brilliant L5 equipped with Live Water Technology 3.0, forming a full-time live water system and efficiently improving the cleaning ability. The innovative launch of new technologies and products has also accelerated the acceleration of Hisense washing machines in domestic and international markets, creating a good result of "3 European families choose Hisense washing machines every minute", which also shows the strength of Hisense washing machines in global market competition and leadership.

Focusing on the theme of intelligence, health, and energy conservation in household appliances, comprehensively upgrading the "Smart New Life" strategy

In recent years, scenarioization has become the largest growth point of current Chinese home appliance consumption. Hisense Kelon actively promoted the implementation of the "smart new life" strategy, deeply explored the scene needs of users, focused on the smart, healthy and energy-saving themes of home appliances based on the frequency conversion, fresh storage, smart and other technologies of home appliances, comprehensively and multi-dimensionally upgraded the full scene quality life solutions covering multiple needs such as clothing, food, housing, entertainment, learning, and health care, and opened another development outlet for the scene of home appliances in the new era, Inserting the navigation mark of the home appliance market into a new field of intelligent quality living.

Data shows that Hisense Kelon's high-end full set of smart home appliances "Brilliant Series" is growing into a "phenomenal" brand in China's home appliance industry and an outstanding representative of China's high-end home appliance transformation and upgrading. In the first half of 2023, the dazzling annual sales exceeded 1.1 billion yuan, a year-on-year increase of more than 200%. As of June 2023, with an annual brand price index of 239, it ranked first among domestic high-end home appliance brands and has accumulated over 250000 high-quality households.

In addition, Hisense Kelon has a layout in smart cities, smart communities, Home automation and other levels, especially focusing on creating an ecological "big Home automation". The "big smart home appliances" and "big Home automation" led by Hisense Kelon will continue to deeply empower the urban smart industry, open up a new track for high-quality development of the home appliance industry, further boost the market scale of brand home appliances industry, and improve the quality and efficiency of user experience.

Expand the second growth curve and achieve significant results in promoting "low-carbon" ESG work

In order to further realize diversified development, Hisense Kelon actively explored the second growth curve, and through in-depth empowerment in core technology, customer expansion, manufacturing efficiency improvement, supply chain integration and other aspects, it took multiple measures to help the company improve its operation quality and achieve significant loss reduction results. The company is good at the research and development of automobile air conditioning compressor, and Hisense Kelon is involved in the automobile field with this, gradually expanding to automobile air conditioning compressor, automobile air conditioning and other whole vehicle thermal management system industries. Last year, San Dian USA received orders for two electric compressor projects produced by customers of the world's leading new energy vehicle manufacturer in the United States, and locked in a 5-year supply. After the increase, it is expected that the total annual order volume will exceed $100 million.

Currently, ESG reports have become one of the important tools for measuring corporate social responsibility and sustainable development outcomes. In this regard, the performance of Hisense Kelon is widely recognized by the industry. In order to achieve the construction of dual carbon goals, Hisense Kelon complied with the trend of green consumption, set a new high in the low-carbon field, and opened a new chapter of high-quality development. At the "2023 International Green Zero Carbon Festival and 2023ESG Leaders Summit", Hisense Kelon Home Appliances once again won the "Carbon neutral Model Enterprise Award" by virtue of its outstanding strength in the field of green manufacturing, becoming the only enterprise in the home appliance industry to win this award for two consecutive times. Its Rongsheng brand also won the "2023 Green Sustainable Development Contribution Award", which not only demonstrates the strength of Hisense Kelon Home Appliances in product research and development and green energy conservation, It also reflects its spirit of actively assuming social responsibility.

"Longtermism" was widely recognized by the industry, and was elected as the president of Guangdong Home Appliance Chamber of Commerce by a high vote

It is worth noting that in 2023, the State Council specially issued the Outline of Building a Quality Powerful Country, taking high-quality development as the primary task of building a socialist modern country in an all-round way. High quality development has become the consensus of all walks of life from the national to the local. In the household appliance industry, Hisense Kelon's long-term high-quality development strategy in manufacturing, research and development, quality and other aspects has achieved development results that have been recognized by the industry. On May 29, the sixth member representative conference of the Guangdong Home Appliance Chamber of Commerce and the High Quality Development Forum of the Guangdong Home Appliance Industry was held. Many famous home appliance enterprises gathered together. On the scene, Hisense Kelon Home Appliance Group was elected as the "President of the Guangdong Home Appliance Chamber of Commerce" by a high vote.

High quality development is an inevitable choice for the future development of the home appliance industry. Even in the face of difficulties, we must have the enterprising and heroic spirit to endure hardships, and strive for success. We cannot say that once we encounter difficulties and setbacks, we will return to the old path. We must not turn back! "At the forum, as the elected president of the 6th Guangdong Provincial Home Appliance Chamber of Commerce, Dai Huizhong proposed to colleagues in the home appliance industry in Guangdong Province, They include seeking Lebensraum without obtaining short-term benefits through Cut throat competition, adhering to independent technological innovation, "going out" with a global perspective, transforming from OEM OEM to independent brand, and creating an endogenous driving force for enterprise development. They should work together to promote the household appliance industry to adhere to Longtermism principles and move towards high-quality development with quality and efficiency improvement.

"In 2023, the global home appliance industry will face both opportunities and challenges in competition. I believe that people's demand for improving the quality of life is eternal. As long as our technology and products can better meet consumers, China's home appliance industry has a promising future, and we also have confidence in winning!" said Dai Huizhong, chairman of Hisense Kelon Home Appliances Group.

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