Taobao launches a new version with the code name "Night Taobao", focusing on nightlife

Tech 2023-07-17 16:10:57 Source: Network

On July 17th, the reporter learned that "Night Taobao" started grey testing last week and will be fully launched at 8 pm tonight. This is an innovation in the summer version of Taobao, and also another attempt at content-based content on Taobao after the comprehensive streaming of information on its homepage in 2020

On July 17th, the reporter learned that "Night Taobao" started grey testing last week and will be fully launched at 8 pm tonight. This is an innovation in the summer version of Taobao, and also another attempt at content-based content on Taobao after the comprehensive streaming of information on its homepage in 2020. It is considered the largest revision of Taobao in three years. In the future, it is likely to serve as a long-term product that provides consumers with interactive new experiences and localized services.

At present, the grey test version has added a "Night Taobao" entry point in the upper right corner of the Taobao homepage, which allows you to switch to a 24-hour lifestyle and entertainment version of Taobao with just one click. You can experience functions such as live bouncing, heavy fighting, swiping short videos to check in, and designated flash killing summer restrictions.

At the same time, in order to promote the night economy around the country, "Night Taobao" has also linked more than 230 convenience stores, more than 50 waiting booths, and more than 10 Haidilao stores in cities such as Beijing, Shanghai, Guangzhou, Sichuan and Chongqing, to provide citizens and tourists with special consumption clocking places at night, so that the night economy can flow online and offline.

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