April May 2023 Consumer Public Opinion Hotspot Event | Network Information Department Dispatched a Working Group to Douyu for Centralized Rectification Supervision
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Event OverviewAccording to China News, on May 8th, the National Internet Information Office guided the Hubei Provincial Internet Information Office to send a working group to the Douyu platform to carry out a one month centralized rectification supervision in response to serious ecological problems such as pornography and vulgarity.According to the Tianyancha App, Wuhan Douyu Network Technology Co
Event Overview
According to China News, on May 8th, the National Internet Information Office guided the Hubei Provincial Internet Information Office to send a working group to the Douyu platform to carry out a one month centralized rectification supervision in response to serious ecological problems such as pornography and vulgarity.
According to the Tianyancha App, Wuhan Douyu Network Technology Co., Ltd. was established in May 2015, and its business scope includes operational internet cultural services. It utilizes information networks to operate music and entertainment products, game products, performance dramas (festivals), performances, digital content services, and more. Risk information shows that the company has multiple administrative penalty records. Among them, in September last year, after law enforcement inspections, the company found that there were violations of vulgar performance methods in three live broadcast rooms, and was fined 30000 yuan by the Wuhan Municipal Bureau of Culture and Tourism.
This incident not only attracted consumer attention, but also attracted follow-up reports from media such as Southern Metropolis Daily, Wenhui Network, First Financial, and China Economic Network. As of May 10th, the amount of information about the incident on the internet reached 44510, with Weibo and the client becoming the most popular media channels and platforms. Media reports and netizen comments mainly revolve around keywords such as "Douyu, platform, workgroup, inbound, and offline".
Media Perspective
Perspective 1: CCTV News and other media reported that "the National Internet Information Office has guided the Hubei Provincial Internet Information Office to dispatch a working group to conduct a one month centralized rectification supervision on Douyu Platform", pointing out the serious ecological problems of pornography and vulgarity on Douyu Platform.
Perspective 2: China Economic Network and other media have summarized the situation of Douyu platform being punished multiple times before. According to reports, from 2019 to 2022, relevant departments such as the Wuhan Municipal Bureau of Culture and Tourism imposed administrative penalties on Douyu four times due to violations such as vulgar performance methods, resulting in a total fine of 85000 yuan. In addition to Douyu, online platforms such as Baidu, Sina Weibo, and Douban have also been interviewed by the internet information department and ordered to rectify within a specified period due to their inadequate performance of their main responsibilities, resulting in the dissemination of harmful information online.
Perspective 3: Some media have followed up on the effects of the Cyberspace Office working group's entry into Douyu - the "dance" section with vulgar content is no longer displayed on the homepage, some anchors have moved to other sections, and fish bars and topics named after dance are no longer updated, and some videos and images are no longer displayed. Douyu officially stated that it will actively cooperate with the inspection and guidance of the Hubei Provincial Internet Information Office working group, and carry out in-depth content rectification and other work in accordance with regulatory requirements.
Perspective 4: Financial media reported on the stock market chain reaction triggered by the entry of the Cyberspace Office into Douyu. According to the news released by Dongfang Wealth Network, the Douyu market continued to decline, dropping nearly 15% at one point.
Viewpoints of netizens
@Hello Hello Hey 24: Why doesn't Weibo enter?
@Summer Star River and You: When is Douban's turn?
@Nangong Yuande: Let's take a look in the same city.
@Hua'er Duoduo: Support the network information department working group to enter the Douyu platform! It's high time for rectification, not just fighting fish.
@Headline user: Without supervision at all, simply turn off the gift function and you will disappear. If you don't turn off the reward, it will never change!
@Man Fengliu: It's not much use. I've seen similar appointment news many times in recent years, and I shouldn't be like it again after that.
@Cultural and creative creators: There are many disaster stricken areas on new media platforms, not just Douyu. The content involved is not only live streaming, but also short videos, covering various fields such as dance, games, fitness, swimming, etc.
@Ge Dongsheng: Did the large-scale dance area cause trouble a while ago.
Event Extension
The pursuit of traffic is the fundamental survival of video platform companies. Therefore, in the early stages of development, the platform will attract the attention of the "gourmet crowd" through content that is called "refined and popular", including vulgar and pornographic content. But the internet is not a place outside the law, and companies addicted to attracting users through vulgar content find it difficult to achieve long-term development. In order for video live streaming platforms to achieve long-term sustainable development, legal compliance is the most fundamental bottom line. Only by forming a self-restraint mechanism and continuously discarding harmful content can they achieve healthy development.
From the strong attention paid by netizens to this incident, it can be seen that there are far more platforms with problems than Douyu. At present, the internet environment is filled with soft pornographic content and false news, and many platforms, in order to achieve economic benefits, relax or even intentionally reduce the censorship of young users, which has seriously affected social order and even violated relevant laws. The country has repeatedly made heavy efforts to rectify the internet environment, and the centralized rectification and supervision of Douyu platforms, as well as the large-scale "Clean Up Action" carried out every year, are undoubtedly not demonstrating the determination to rectify the internet environment. (February)

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