The trend of "trendy and cool shopping" promotes a high level of consumer popularity

Tech 2023-10-05 19:26:18 Source: Network

Our reporter Wu WeiqunGenshin Impact Baobao and Tang Feng IP "Shangguan Damei" went through together, and the gallery and the secret room theater "went out of the circle" simultaneously one day.

Our reporter Wu Weiqun

Genshin Impact Baobao and Tang Feng IP "Shangguan Damei" went through together, and the gallery and the secret room theater "went out of the circle" simultaneously one day... More than half of the "super long golden week", which has been closed for eight consecutive days on the Mid Autumn Festival and the National Day, has swept through the business streets of Shanghai's major business circles for several days. Tourists from afar and citizens unable to leave "Shanghai" cannot help but sigh that the latest and most fashionable business popularity still depends on Shanghai.

Upgrading the Youth Power of "China's First Street"

Come to Bailian ZX Fun Center to celebrate the birthday with Genshin Impact Baby, and watch time agents, Tianguan Blessing, and mortal cultivation in Nanjing Road Walkway with Bilibili... On the National Day, the 100th Goods, Yong'an Department Store, and Fashion Mall on Nanjing Road became "clocking places" for young tourists from all over the country, and the passenger flow increased by more than 50%; On the same day as the "First Street in China", the Bailian ZX Fun Market has an average daily customer flow of over 60000 during the holiday, and on September 30th, it hit a new historical high in single store daily sales.

The First Department Store has specially introduced the "Love of Light and Night" super IP to create an immersive wedding scene; The anime Booth Conference and China-Chic Animation Festival were launched to bring consumers a multicultural and artistic experience. Little Lu, a girl from Anhui, accompanied her mother to stroll along Nanjing Road. She said, "I originally planned to let my mother buy clothes on her own. I was waiting for her on the first floor for coffee, but I didn't expect the first department store to become so trendy. I think it's very attractive

Bailian Group's stores in other hot business districts, such as Xujiahui Dongfang Shopping Mall, Pudong First Eight Hundred Companions, Expo Source, Bailian Century, Wujiaochang Bailian Youyi City, etc., also launched diversified cultural and business travel cross-border activities during the festival, with double-digit growth in customer flow and sales. The first eight hundred companions "make an appointment" with the Tang style IP "Shangguan Damei" spanning ancient and modern times, as well as the BETTER Life Festival on the foreshore of the World Expo, bringing the original art of the World Expo to "narrate" the beauty. The hundred couplets and BOBO bears together "love each other without fans".

Starting from September 25th, the Xujiahui Business District launched the "First Xujiahui Tidal Play Art Festival" for over a month, with over 30 themed activities staged in turns. I saw public spaces in shopping malls such as Meiluo City, Huijin Department Store, and Shanghai 600 in the Xujiahui commercial district, as well as cultural spaces such as Xujiahui Academy and Hengshan Cinema. Rows of "trendy markets" interspersed between them, with nearly a hundred selected brands covering various formats such as boutique cuisine, trendy shopping, and original works coming to practice stalls.

'Fashion Play Cool Buy' Brings Popularity and Wealth

Not only are the commercial districts and streets in the central urban area bustling, but the Southern International Bailian Commercial District is also breaking through this "super long golden week". From September 29th to October 1st, the "Two Anniversary Celebration of Yuanxinhui Life Square" was held, with three interactive sections: "Monster Hunting Society London 1888", "Non out of tune Music Festival", and "Drunken Shining Avenue". Just listening to names is both "trendy" and "cool".

The "Hunting Demon Society 1888 Steam Town" is a subsidiary of Shanghai Wenguang Interactive and has consistently ranked among the top three in the "Secret Room/Immersion Interactive Drama" category on a well-known review ranking. The "Non out of tune Music Festival" features renowned university rappers, independent singers from Shanghai, youth bands, and popular street dance IP "MoSmooth Street Dance" flash mobs who perform in turns. From 19:00 to 21:30 every day, they "plug in and turn on the microphone" and launch three uninterrupted performances on time

According to relevant personnel from Yuanxinhui Life Plaza, "Chaoyu Kugou" has brought huge popularity to this suburban shopping mall. During the celebration event from September 25th to October 1st, the revenue increased by 55.81% month on month, a year-on-year increase of 36.3%, the mall's passenger flow increased by 31.1% month on month, and the number of new members in the mall increased by 30% month on month.

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