How hot is the Asian Games? The interactive volume of the Asian Games mini program is nearly 6 billion, and the consumption around the venue has increased threefold

Tech 2023-10-07 19:03:42 Source: Network

Illustration: Consumers can use Alipay to facilitate payment provided by interviewees (the same below)This year's National Day coincides with the Hangzhou Asian Games, and the "competition+tourism" has stimulated new vitality during the long holiday. On October 6, the Alipay platform released the "Asian Games Economy" report

Illustration: Consumers can use Alipay to facilitate payment provided by interviewees (the same below)

This year's National Day coincides with the Hangzhou Asian Games, and the "competition+tourism" has stimulated new vitality during the long holiday. On October 6, the Alipay platform released the "Asian Games Economy" report. During the National Day, the Asian Games fever continued to rise, with more than 200 million people watching the Asian Games on Alipay Life. The event fueled urban consumption. The daily consumption of the six city scenic spots of the Asian Games rose as high as 270%, and the average number of daily payments made by inbound tourists using Alipay increased by nearly 70% compared with August.

The Asian Games firmly ranks at the top of the national day "trend": over 200 million people watch the event on the Lifetime platform

During the National Day period, various Asian Games events entered the stage of competing for gold and silver, and netizens' attention to the events remained high. According to the data of Alipay platform, the interaction volume of "Intelligent Asian Games One Stop Access" Alipay applet has accumulated nearly 6 billion; More than 200 million people learned about the event information and watched the wonderful moments on the field through the Alipay life account, and more than 62 million people called athletes at the "Asian Games cheer station". During the event, Zheng Qinwen, Lang Ping, He Chong, Deng Yaping and other "champion teams" parachuted into the Alipay live broadcast room to watch the Asian Games with the audience, attracting nearly ten million people to watch and interact.

Competition Boosts Urban Consumption: Consumption around venues has increased by up to three times

"Going to a city due to sports events". On this National Day, a large number of sports fans came to Hangzhou to travel with the event, and the number of Alipay bus and subway passengers swiping code in a single day broke the historical peak. The tourism heat in the six cities of the Asian Games has risen rapidly, with daily consumption in scenic spots alone increasing by 270% compared to last year's peak. With the progress of the competition, the consumption around the core venues of the Asian Games has also rapidly increased, with a three fold increase in popularity compared to the highest before the competition.

The booming Asian Games economy has also allowed local small businesses to enjoy tangible competition dividends. Alipay's "Asian Games refueling bag" is popular throughout the network, and its manufacturer's production orders in Longgang, Wenzhou have quadrupled. In order to welcome Chinese and foreign tourists, small businesses have posted QR codes and red envelope codes. According to the Alipay merchant service platform, the number of Alipay merchants receiving payment codes has increased nearly 10 times compared with the daily number.

Foreigners fall in love with mobile payment, and everyone likes Alipay

The Asian Games attracted a large number of foreign tourists to enter the country for tourism. Foreigners used Alipay to buy, buy, and sneak away. According to Alipay platform data, since the start of the competition, the number of daily average payments made by inbound tourists using Alipay has increased by 68.8% month on month. In addition, using 10 Alipay+overseas wallets such as mPay, Hipay, ChangiPay, and NaverPay, the highest daily transaction volume in China increased by 200%. The West Lake Business District, Wulin Business District, and Hefang Street are the three most popular consumption destinations for foreign tourists while watching matches in Hangzhou.

China's mobile payments are becoming the "universal language" in Asia. The Acting Director General of the Asian Olympic Council, Vinod Tivalry, said that the Hangzhou Asian Games will become the most environmentally friendly and intelligent Asian Games, and the most impressive thing is that everyone uses Alipay mobile phones to pay. Malaysian Olympic Committee Secretary General Datuk Nazhiftin hopes to bring the "Hangzhou model" back to his country, especially praising China's mobile payment. "Everything can achieve mobile payment, which is amazing. I hope Malaysia can also have more mobile payment scenarios in the future, making it more convenient to do business with digital payments

Xinmin Evening News reporter Jin Zhigang

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