Ma Yun invested heavily in planting trees in the desert, promising to plant 100 million trees every year. Seven years have passed, what has become of the trees
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Text | Editor: ChestnutPreface:Recently, I have noticed an interesting trend.The applications originally designed for social and payment purposes have now been given more new features by users, becoming fascinating tools
Text | Editor: Chestnut
Preface:Recently, I have noticed an interesting trend.The applications originally designed for social and payment purposes have now been given more new features by users, becoming fascinating tools.
Alipay,Founded by Jack Ma, it is undoubtedly his pinnacle of business.In 2016, Jack Ma pledged to plant 100 million trees annually.Considering that many countries around the world are facingThe Challenge of DesertificationEspecially in China. Therefore, Alipay launchedAnt Forest FunctionIt has been widely welcomed. Users only need to collect energy to plant a small tree in the desert.Seven years have passed, and what scale should the trees that were promised to be planted grow?
Why Alipay launched Ant Forest
In August 2016, Alipay client launched a new function: "ant forest".
This seems to be just a simple little game. Users perform routine operations on Alipay, such asPayment or purchase of train ticketsYes, you canCollect 'green energy'. Subsequently, these energies can be found in the ant forestUsed for planting and cultivating virtual trees.
But behind this lies a hiddenHuge public welfare projectsThese virtual trees correspond to real trees,They will be planted in ecologically fragile areas such as northwest China, playing a positive role in protecting the local ecological environment.
Once launched, Ant Forest has been deeply loved by Alipay users,By 2019, it had reached500 millionRegistered users,It cleverly meets the needs of many people who want to contribute to environmental protection but have no way to start.
By performing simple daily virtual operations in the game, one can plant a real tree in reality, which inspires people'sPassionate about environmental protection.
At the same time, each tree planted by users has a unique identifier, and they can also obtain the tree's "environmental certificate",This approach enhances users' sense of belonging and responsibility. Undoubtedly, Ant Forest has reached a new level of convenience and innovation in environmental participation.
As the number of users surged to billions, the number of trees needed to be planted in Ant Forest also rapidly increased to an astonishing level. it is reportedIn 2019 alone, nearly 100 million new trees were added.
In order to confirm that the trees have been truly planted, Ant Forest has implemented multiple measures.
They first cooperate with the government forestry department and entrust a third party to conduct inspections to ensure that the survival and retention rate of trees meet national regulations. Subsequently, the project team further hired a fourth party for verification.
Only after ensuring that the quality of tree planting meets the standards, participating users will receive a notification of "successfully planted" within the application.
In line with the increasing speed of users, the planting area of trees is also constantly expanding,From the initial Alxa, it expanded to desert areas in multiple northwestern provinces such as Gansu, Qinghai, and Ningxia, with planting areas spread throughout the edge of the Loess Plateau.
Jack Ma himselfWe attach great importance to the Ant Forest project,I personally went to the tree planting base to investigate,And we promise to invest over 500 million yuan annually for this public welfare project.
Is planting trees in an ant forest fake?
However, with the advancement of the Ant Forest projectThere is no shortage of questioning voices from the outside world.In 2019,Some netizens posted on social mediaVideo of Alashan Desert in Inner MongoliaDoubt that this is where Ant Forest claims to have planted a large number of trees, but.This has sparked heated discussions among netizens,.
The Ant Forest project team questioned thisPublic Clarification.,Ant forests often choose tree planting sites in ecologically fragile desert areas,.
To be questionedInner Mongolia Forest No. 277,,.,.,.
In order to confirm that Ant Forest did not "fabricate", the project team specificallyA reporter has been invited.,,.
According to calculations,27775%,.,,.
,.,,,.
.,,,.
After years of effort, Ant Forest has selected several desert afforestation areas.For example, in the Alashan project area,20%-30%.
,.,.
There may inevitably be some errors during the execution of the Ant Forest project, but.,.
There is no factual basis for questioning the "falsification" of Ant Forest,,.
Planting trees for seven years, creating brilliance with greenery
,.,.Since the launch of the Ant Forest project in 2016, the project team and users have consistently adhered to afforestation,,.
In 2016, Ant Financial Services was established through fundraisingAlxa SEE Ecological Association ,.,,131.These trees are mostlyHaloxylon ammodendron and Salix psammophila,,.
However, facing arid and barren land, many saplings cannot survive normally,.,.To ensure the survival of the trees, Ant Forest also hires local villagers to serve as representativesForest ranger,.
,.,100.Planting 100 million trees every three years,.,.
,.2017,1300,2020,2,2023,4.
,.,,.,, for.
,,.,.,.
,.There are now 18 types of trees planted,,.
The scope of the project is also continuously expanding, and now there are31 biodiversity conservation sites, for1600.
So far, the Ant Forest project hasAfter 7 years.In 2019,Issued to it by the United Nations Environment ProgrammeThe Earth Guardian Award,.,.
,7Accumulated absorption of carbon dioxideOver 26 million tons,4.5 million mu,5.,The Ant Forest project has basically been realizedPlanting 100 million trees every three years.
,.APP,.,,.
The author believes that
,.,,.
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,.,,,,.,.
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