Himalayas will hold a podcast "Development Conference", with practical podcasts to help young people break the information gap of "making money"

Tech 2023-10-10 06:54:19 Source: Network

Recently, "practical podcasts" have become a major topic of discussion in the Chinese podcast industry. Podcasts have become a major driving force for the rapid development of Chinese podcasts in recent years due to their dry content, practicality, and ability to fully break information gaps

Recently, "practical podcasts" have become a major topic of discussion in the Chinese podcast industry. Podcasts have become a major driving force for the rapid development of Chinese podcasts in recent years due to their dry content, practicality, and ability to fully break information gaps. This has also become a common consensus in the industry.

In response to this trend, Himalayas announced that they will hold a "Development Festival" with the theme of "Finding Wealth Code, Listening to Xima Podcasts". The online main venue will be launched from October 13th to October 20th, and the offline podcast "Development Conference" will be held in Shenzhen on October 18th. Through high-quality podcast creators and industry partners on both online and offline platforms, practical podcasts will be launched through a wider discussion of commercial and financial content, To promote podcasts to more effectively enter the lives of more people.

It is reported that the online main venue of the Himalayan podcast "Fafa Festival" will be launched from October 13th to October 20th. The main venue page will select high-quality commercial and financial podcast content from the platform to share "business opportunities" in life with listeners. At the same time, the page will also have fun interactive testing and lottery activities. The guest list for participating in the offline podcast "Development Conference" on October 18th has also been announced: renowned economist Ma Hongman, founder of the well-known podcast brand "Cosmic Wave" Wangzi Keketang (He Keqin), managing director Nengyi (Xiong Weilin), well-known advertiser Jiang Chacha, well-known talk show actor Robin, founder of "Shining Girl" Si Si, founder of Gaozhang Capital Fan Weifeng Podcast "Money Girl" hosts Xiaohui and Xueyi.

In the current economic environment and social situation, people's attitudes are also quietly changing, and more and more people are accepting the phenomenon of "flexible employment". Young people are no longer obsessed with getting rich overnight, but their passion for "making money" is still high. They make money by discovering small things, business opportunities, and small businesses in life, and thus have a happy and prosperous state, while maintaining psychological prosperity. The consumption concept of young people has also begun to shift from "big and useless" to "pragmatism".

In the field of content consumption, this phenomenon and trend have been validated in podcasts. In a theme sharing about podcasts, Yang Dayi, the host of the podcast "Culture Limited," mentioned that many of the creators of podcasts are professionals from various fields, and "the quality of podcast content has been significantly improved. Meanwhile, according to relevant data, the WeChat search index for keywords such as "making money, entrepreneurship, and sidelines" has been growing at a monthly rate of 30% in recent years. In the Himalayas, users spend over 180000 hours per day listening to business review podcasts, demonstrating a strong demand for high-quality and practical podcast content.

The improvement in the quality of podcast content is directly reflected in its practicality and authenticity. Business, finance, consumption, and venture capital are the key areas where "practical podcasts" gather. This can be seen from the guest lineup, speeches, and roundtable themes announced at the Himalayan Podcast "Development Conference".

During the guest speech segment, Wang Zi Ke Tang (He Keqin), the founder of the well-known podcast brand "Cosmic Wave", will deliver a keynote speech titled "Why didn't I find a class?" As the host of multiple podcasts for his company "Doomsday Flower" and "Consumer Insider", He Keqin, born in 1999, has accumulated rich entrepreneurial experience in podcast creation and commercialization.

Nengyi (Xiong Weilin), the Managing Director of Tianxia Online Business, will share the theme of "Listen, Their Secret to Making Money - Chat with 100 Brand Founders". He has talked to over 1000 brand founders and e-commerce owners in person, and is a business case study expert. He has incorporated his experience and observations into his podcast "Neng Yi Business Time" in the Himalayas. In the podcast, he talks about business models, product innovation, and marketing tricks, allowing more entrepreneurs, merchants, e-commerce, and brand marketers to understand these interesting and informative people and careers.

After trying graphics and short videos, Fan Weifeng, the founder of Gaozhang Capital, resolutely chose podcasts as his main way of outputting content. The form of podcasting, which is essentially asking deep questions and chatting with people, has brought back a familiar feeling to a media professional. In the Himalayas, he repeatedly raises questions through the podcast "Old Fan Chats Entrepreneurship" and then discusses successful entrepreneurial experiences with investors and entrepreneurs. Fan Weifeng has been in contact with a large number of entrepreneurs, and he will deliver a keynote speech from the perspective of investors on "Ah? Can All of This Make Money? - Successful Cases of Making Money through Information Gap".

The founder of "Shining Girl", Si Si, will bring a conversation with the host of the podcast "Money Making Girl" with the theme of "Generous Money Making, Sayno Loud", telling about some unknown ways to make money and analyzing the underlying logic of entrepreneurship. As the founder of the brand "Shiny Girl", Si Si interviewed shining role models in various professional fields through the podcast "Shiny Girl" and "Business Lesson for Girls" in the Himalayas, sharing serious "money making" with the girls. Amidst the trend of everyone being serious about making money, a recent podcast called 'Money Girl' has received a lot of attention. This podcast is dedicated to sharing the stories of girls in different fields who are "serious and serious about making money", like a contemporary guide to women's serious and serious money making. Podcast host Xue Yi comes from a background as a 4A advertiser. As a community entrepreneur, she earned 1 million from information asymmetry during her three years of freelance work.

At the guest roundtable segment, renowned talk show actor and Himalayan top talk show podcast host Robin, renowned advertiser Jiang Chacha, renowned economist Ma Hongman, CEO of Shank, and Himalayan editor in chief Li Jiongding will have a roundtable discussion and sharing with the theme of "The Failed Man: A Guide for People to Avoid Money Pitfalls". The guests will combine their own entrepreneurial experience to talk about money traps they have experienced or seen, and help listeners avoid them.

Jiang Chacha also recently joined the Himalayas to launch the podcast "Advertiser Returns Home" to share his experience of leaving the first tier cities to return to his hometown for entrepreneurship. As a former senior copywriter at Ogilvy, Jiang Chacha has been working in the advertising and self media industries for over a decade and has been listed on Forbes U30. Lobin's Himalayan podcast "All About Stuff" provides us with rich "conversation resources" by discussing different topics in life.

Famous economist Ma Hongman's podcast "Finance and Economics Ma Hongman" in Himalaya provides easy to understand financial interpretation, allowing listeners to have real-time access to financial information and make better decisions. This practical financial podcast has exceeded 1.05 billion views in Himalaya. He will provide advice on "making money" from the perspective of financial trends.

In the trend of returning content value, podcasts have become a new favorite for young people's content consumption. Unlike fast food short videos that consume users' minds and time in vain and overly stimulate their visual perception, podcasts do not need to occupy their eyes. They accompany us through different scenes such as commuting, driving, taking a nap, fishing, household chores, fitness, and bedtime, like a familiar friend by the ear. Not letting time drift with the flow of low quality "demonstrates the powerful practicality of podcasts in various fragmented scenes. Previously, the relevant data on podcast content topics such as "Practical Podcasts" and "Economic Wind" released by Himalayas also confirmed this: in the "Economic Wind" topic, hundreds of high-quality albums received over 300000 subscriptions, with an average of over 2600 new subscriptions per album, and an average of over 47 albums per participating user. This shows that practical podcasts represented by commercial and financial content are popular among listeners. Podcasts are promoting the flow of valuable information through the depth, practicality, and quality of their content, thereby helping listeners break the information gap and break out of the information cocoon.

In order to promote the ecological development of the podcasting industry and help podcasts shift from niche to mass, Himalayas has continued to make efforts in podcasting this year. In February, the Himalayas held a creators' conference to announce the focus on podcasts, while launching podcasts such as "Thousand Stars" and "New Voice" to help creators grow. Subsequently, Himalayas successively launched podcast MCN incentive policies, improved the commercialization mechanism of podcasts, and held the first "Podcast All Star" event to help podcasts penetrate urban spaces and reach more new podcast users. The "Podcast+" plan released in May is to invest resources and funds to help integrate podcasts with traditional industries and offline activities, promote the upgrading of podcast forms, and help break the boundaries of podcast culture. On June 25, Himalaya became Apple's podcast authentication and hosting platform. At present, Himalaya is the only authentication and hosting platform for Apple's podcasts in Chinese Mainland.

The hosting of the podcast "Development Festival" is also a new attempt by Himalayas to promote podcasts into the world and influence a wider range of podcast users through the power of the platform and the "practical podcasts" in the field of business and finance.

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