JD 1111+800 million products with full price protection: buy expensive with one click to refund the price difference

Tech 2023-10-17 10:45:41 Source: Network

It is understood that this year's JD 11.11 is divided into five stages: initial sale period, good start period, special session period, climax period, and comeback period

It is understood that this year's JD 11.11 is divided into five stages: initial sale period, good start period, special session period, climax period, and comeback period. Each stage brings different promotional activities and discounts. During this period, a cross store discount of 50 yuan is launched for every 299 yuan or more, and consumers can also receive a subsidy of 20 yuan.

After being the first in the industry to launch "8pm", JD has undergone a comprehensive upgrade in terms of products, prices, and services on November 11. On October 23, spot sales began at 8pm, with over 800 million products participating in JD's full price protection for November 11. The price protection period lasts from 20:00 on October 23 to 24:00 on November 13, and some products have a price protection period of up to 90 days. Buyers can refund the price difference with one click.

Specifically, consumers can directly enter the "price protection" keyword in the search box on the JD homepage, find the "price protection" interface, or open the JD app, click "My" - "Customer Service" - "Price Protection" in sequence, and click "One click price protection" to enjoy the purchase price refund service.

Data shows that since JD launched its price protection service, the cumulative number of price protection application orders has exceeded 1 billion, saving consumers about 10 billion yuan in total.

Since the beginning of this year, JD has continued to increase its low-priced strategy by launching a series of low-priced measures such as the "10 billion yuan subsidy" channel, the "9.9 package shipping" channel, the double compensation service for buying expensive goods, and lowering the shipping threshold, continuously consolidating the "true low-priced" consumer mentality.

In the process of promoting its low-priced strategy, JD has continued to attract more new merchants through the "Spring Dawn Plan", further providing consumers with personalized and diversified choices of low-priced products. According to relevant data, in the second quarter of this year, the number of new merchants added by JD increased by 417% year-on-year, especially in the categories of supermarkets, fashion, and home furnishings, which achieved rapid growth. The merchant ecosystem became more prosperous and the supply of goods became more abundant.

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