Is watching TV difficult or annoying? This provincial-level radio and television company allows 6.5 million users to watch live streaming immediately upon startup

Tech 2023-10-20 07:06:46 Source: Network

After booting up, you can directly watch CCTV-1, return to the homepage, and have a dedicated free program zone, which allows you to directly switch channelsJiangxi IPTV can watch live streaming when turned onThis is a joint discovery made by Mr. Zhi and Ms

After booting up, you can directly watch CCTV-1, return to the homepage, and have a dedicated free program zone, which allows you to directly switch channels

Jiangxi IPTV can watch live streaming when turned on

This is a joint discovery made by Mr. Zhi and Ms. Xiong, the viewers of Jiangxi IPTV, when they recently turned on the TV.

According to CCTV News, Ms. Xu from Putuo District, Shanghai also stated that "watching TV at home is easier"!

However, previously, issues such as difficulty watching TV, boredom in watching TV, and fees for "dolls" have seriously affected users' viewing experience. Some users have done statistics and want to enter the live channel after booting, some operations can take up to 11 steps.

The change from difficulty in watching TV to convenience in watching TV stems from a "bone scraping and detoxification" campaign carried out by the internet television industry under the decision-making and deployment of relevant departments.

Starting from August of this year, in order to solve the problem of TV "dolls" charging and complex operation, the State Administration of Radio and Television has continuously taken major actions - specifically establishing a working group, promoting governance work in three stages, and establishing the goal of achieving the goal of watching live TV before the end of the year, and making a series of policy deployments.

The top-level design requires more implementation at the bottom. As three provincial-level pilot units, Jiangxi Radio and Television Station (Group) has achieved 6.5 million users' one click boot to watch live TV channels in addressing the complex operation of IPTV, becoming the first province in China to achieve all IPTV users with upgrade conditions to access live TV channels with one click boot.

What are the "real hires" for Jiangxi Radio and Television Station (Group) to hand over such a "transcript"?

Strengthen organizational leadership and personally grasp by the "top leaders"

On August 21st, the State Administration of Radio and Television, in collaboration with relevant units such as the Ministry of Industry and Information Technology and the State Administration for Market Supervision and Administration, held a mobilization and deployment meeting to address the complex charging and operation of TV "dolls". IPTVs in Beijing, Jiangxi, and Gansu provinces and cities were identified as pilot projects for "complex management operations".

Pilot projects mean "crossing the river by feeling the stones", bravely venturing into "unmanned areas" on the basis of no experience to follow, and paving a new way to solve the industry problem of "difficulty in watching TV"; Pilot programs also mean trust, and as the first batch of "crab eaters", it is our responsibility to provide replicable and promotional experiences for our peers.

In order to effectively address the complex issue of television watching operations, Jiangxi Radio and Television Station (Group) has strengthened organizational leadership, established a leadership group with the emphasis on the "top leader project", formulated detailed work plans, and provided organizational support for effective governance work.

During the media tea party, it was observed that Gong Rongsheng, Secretary of the Party Committee, Director, and Chairman of Jiangxi Broadcasting and Television (Group), served as the leader of the leadership group for the complex operation of Jiangxi Television IPTV. Among the deputy leaders, there were not only deputy leaders of Jiangxi Broadcasting and Television (Group), but also relevant leaders of China Telecom Jiangxi Company. In terms of team composition, they included the leaders and business backbone of Jiangxi Network Television Co., Ltd., Jiangxi Telecom, Jiangxi Unicom The relevant person in charge of Jiangxi Mobile, with reasonable personnel allocation, reflects the characteristics of combining organizational leadership with grassroots implementation, linkage and co governance.

In addition, according to public reports, as the leader of the leadership group, Gong Rongsheng personally deployed, conducted in-depth research and understanding of the situation, listened to reports, and made work requirements.

On the morning of October 12th, Gong Rongsheng went to Jiangxi Network Television Co., Ltd. to conduct research and listened to a report on the special rectification work of Jiangxi IPTV's TV "dolls" charging and complex operation. He experienced the operation interface of Jiangxi IPTV TV on site, and had a detailed understanding of the program column setting. He also proposed to improve political positioning, adhere to user first, and strengthen linkage governance for the next related work Coordinate the relationship between governance and development.

The "top leaders" of the Taiwan (Group) have personally taken the lead, deeply implemented the decision deployment of the State Administration of Radio and Television, and implemented the governance of complex TV watching operations as a popular and systematic project. Under this leadership and decision-making mechanism, Jiangxi IPTV has strengthened its enthusiasm and effectiveness in promoting the "pilot" work, increased personnel allocation, sorted out work ledgers, formulated schedules, and roadmap, Complete the phased pilot tasks assigned by the State Administration of Radio and Television 10 days in advance with the determination to seize every day.

Promote technological innovation and explore new solutions

Technology is a double-edged sword that can promote the development of human society while also bringing new problems and negative impacts. But adapting to the situation, technology is also a powerful tool for solving problems.

The key difficulty in simplifying TV operation lies in upgrading the software of the set-top box. This is a widely recognized viewpoint in the industry. Statistical data shows that there are nearly 200 million set-top boxes in China, and the models and versions of set-top boxes are diverse and inconsistent. It is not difficult to see that the method of upgrading set-top boxes to solve the problem of "difficulty in watching TV" lacks feasibility and scientificity in operation.

Is there no other way besides upgrading the set-top box?

Jiangxi Radio and Television Station (Group) has taken a different approach and, through technical analysis and repeated argumentation, found a more convenient and safe method than upgrading set-top boxes - by upgrading the front-end of the EPG (Electronic Program Guide) template to achieve the live streaming function of turning on the TV.

The so-called EPG template front-end silent upgrade refers to the process in which technical personnel modify and optimize the EPG server code in the development environment, make logical judgments on the user's startup mode, and enable users to default to the live channel when opening the set-top box. The entire silent upgrade process does not require any user action or firmware upgrade through the set-top box, and the user completes the optimization and upgrade work unconsciously, This reduces the threshold for user upgrades and the hardware risks associated with set-top box upgrades.

According to the technical personnel of Jiangxi Radio and Television Station (Group), during the technical breakthrough period, with the coordinated support of Jiangxi Provincial Radio and Television Bureau, Jiangxi IPTV joint operators and manufacturers invested more than 20 technical personnel, formed 4 technical breakthrough teams, overcame 37 technical difficulties, innovatively developed front-end insensitivity upgrades, front-end dynamic self inspection, and other technologies, achieving full screen live streaming upon startup and shortening the startup time to less than 32 seconds, More than 3 seconds faster than the startup time required by the State Administration of Radio and Television. In response to the difficult issue of outdated set-top boxes that cannot be upgraded temporarily, Jiangxi Radio and Television will accelerate the pace of technological research and development, provide targeted transformation plans, and ensure that all IPTV users can conveniently watch TV.

Through technological research and development, Jiangxi Radio and Television Station (Group) has broken the old mindset of "upgrading set-top boxes" to simplify television operations, providing new technical solutions for the network television industry to reduce operational difficulties, and also providing new possibilities for IPTV users to achieve one click access to direct broadcast television channels when they start up.

Content+Operations, Adhering to Public Opinion Positions and Public Service Functions

As a public opinion platform, television screens are not only a carrier for disseminating mainstream voices and positive energy, but also have strong public service attributes. They need to meet the audience's demand for high-quality content and convenient viewing methods, allowing users to enjoy more free and high-quality content.

As an authoritative mainstream media, Jiangxi Radio and Television Station (Group) deepens its mission responsibility, plays the role of a public opinion platform, and actively promotes the dissemination of mainstream voices. At the same time, we will strengthen the construction of cultural dissemination platforms and continuously meet the growing spiritual and cultural needs of the people.

Since the State Administration of Radio and Television deployed the special work on the charging and complex operation of TV "dolls", Jiangxi IPTV has only lasted for 2 months. Through technological upgrades, it has achieved 6.5 million upgradeable IPTV users in the entire network to access CCTV-1 live streaming upon startup, and has set up four entrances at the first screen position of the TV, including live streaming, review, free, and news, to facilitate viewers' viewing of news programs.

In addition, Jiangxi Radio and Television Station (Group) optimizes program operation and arrangement strategies, strengthens copyright authorization and cooperation, improves high-quality content supply, and provides users with rich, diverse, and selective audio-visual resources, allowing viewers to share the dividends of technological development.

According to the media tea party, during the Hangzhou Asian Games, in order to meet the needs of users to better watch sports events, Jiangxi IPTV strengthened communication and cooperation with the Central Radio and Television General Station before the Asian Games. All CCTV 3, 5, 6, 8, and 16 live channels were exempted, allowing local IPTV viewers in Jiangxi to watch for free.

At the same time, Jiangxi IPTV also offers columns such as free movies, free TV dramas, and free children's programs to meet the diverse and personalized viewing needs of the audience. On the basis of increasing the number of hundreds of free content programs, Jiangxi IPTV also provides users with limited time and free viewing of some newly released and popular movies every week.

Jiangxi IPTV Free Program Page

The media tea party learned that Jiangxi Radio and Television Station (Group) will establish a mechanism for user complaints and information feedback, coordinate the media platforms and news hotlines affiliated with the station (Group), and open a column for opinions and suggestions on the management of TV "dolls" fees and complex operations for the whole society, so that the general public can provide opinions and suggestions on governance work through consultation, messages, and other means, and conduct household research work, Effectively addressing the reasonable demands and related issues of the masses.

No matter how technology develops or how television viewing methods change, the user experience always comes first, and the reputation of the people is the final evaluation criterion. The State Administration of Radio, Film and Television (SARFT) has deployed solutions to the problem of TV charging "dolls" and complex operations, with the fundamental purpose of improving the quality of industry services, providing the people with richer, more accessible, and higher spiritual taste cultural products, and promoting the healthy and healthy development of the online audiovisual industry.

As one of the three pilot provinces in China with complex IPTV operations, Jiangxi Radio and Television Station (Group) implements and implements the work concept of "systematic planning, step-by-step implementation, easy implementation, and pilot implementation" formulated by the State Administration of Radio and Television. Under the deployment requirements of Jiangxi Radio and Television Bureau, it deepens organizational leadership and takes solving the problems of difficulty and annoyance in watching TV reported by the people as a "top priority project", Adopting a collaborative work mechanism of "content+technology+operation", we quickly promote technological iteration and upgrading, innovate IPTV operation models, increase high-quality content supply, and explore new paths to solve the complex problem of watching TV operations. This not only sets a model for our peers, but also provides a reference for the entire industry to governance the complex problem of watching TV.

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