Xiaohongshu's "Outsider's Day" will provide nearly a thousand free outdoor experience activities in 16 cities

Tech 2023-10-24 08:25:11 Source: Network

In the wilderness, everything is normalIn October of this year, Xiaohongshu netizen "Iron Head Ice Cream" released notes, telling the story of her journey from wandering in Shanghai to the foot of Golmud Snow Mountain after 46 hours. Standing at an altitude of over 4100 meters, the glacier blew a cool breeze and she exclaimed, "My life should have been wasted in such a placeFrom paddleboarding 50 kilometers across a lake to setting foot on the Busenggongga Snow Mountain with no more than 50 humans, the "Iron Head Ice Cream" hiked for 9 years and measured the land with both feet

In the wilderness, everything is normal

In October of this year, Xiaohongshu netizen "Iron Head Ice Cream" released notes, telling the story of her journey from wandering in Shanghai to the foot of Golmud Snow Mountain after 46 hours. Standing at an altitude of over 4100 meters, the glacier blew a cool breeze and she exclaimed, "My life should have been wasted in such a place

From paddleboarding 50 kilometers across a lake to setting foot on the Busenggongga Snow Mountain with no more than 50 humans, the "Iron Head Ice Cream" hiked for 9 years and measured the land with both feet. Like her, more young people now feel the call of nature and "run away" from the city whenever they have time to see the mountains, seas, rapids, and rapids.

From January to October this year, the daily activity of outdoor users in Xiaohongshu increased by over 100% compared to the previous month. Various outdoor activities such as hiking, cycling, camping, fishing, diving, surfing, skiing, etc. have become a daily life for more people. During the same period, the cumulative release of these 6 outdoor activities in Xiaohongshu Notes has reached nearly 7 million.

It is understood that the second "Outsiders' Day" will be held from October 14th to November 20th. During this period, Xiaohongshu will collaborate with over 500 outdoor clubs in 16 cities across the country to provide over 30000 random outdoor experience spots for free. The specific projects include hiking, cycling, fishing, camping, kayaking, surfing, etc. Each city has over 3 options for citizens to choose from.

Covering 16 cities with over a thousand free outdoor activities

The 16 cities participating in the second Little Red Book Outsiders' Day (hereinafter referred to as the Outsiders' Day) include Beijing, Shanghai, Nanjing, Xiamen, Guangzhou, Chengdu, Kunming, Hangzhou, Shenzhen, Xi'an, Chongqing, Nanchang, Wuhan, Changsha, Foshan, and Wanning. At present, the first batch of activities have started in various regions.

We hope to spread the event in various cities and cover the whole country as much as possible, "said Lai Li, the person in charge of the city branch of this year's" Outsiders' Day ". In order to avoid the" layering "of participants, the event will be held simultaneously in 16 cities across the country, including some second tier cities such as Kunming, Wanning, Foshan, etc., allowing ordinary people who have never experienced outdoor sports to have the opportunity to join.

In this event, the city club has become an important driving force for bringing outdoor activities closer to ordinary people, with the concepts of "point to area" and "professional guidance for beginners". Outdoor industry practitioners also hope that through their own efforts, more people can truly go out of their homes, return to offline, experience outdoor sports, and fall in love with outdoor sports, "said Laili.

During the event, users can search for "Xiaohongshu Outsiders' Day" on the Xiaohongshu APP, enter the event page, and select their city to participate in the lottery. After filling in the relevant information, you can wait for the outdoor surprise to be delivered to your home.

Winning users will receive one physical scraping card, which can be scraped open to enjoy a random outdoor experience in the selected city for free. Some scraping cards also enjoy half price benefits for peers.

Ms. Zhao, who works in Beijing, received an outdoor surprise from Xiaohongshu, and for her, this gift came at the right time. Beijing is at its best time of the year, "Ms. Zhao said.

Usually trapped in small compartments, she could only look at the pink sunset outside the workstation window through the glass. She often wanted to enter the wilderness, feel the wind without a fixed shape, and watch the fallen leaves gently touch the soil.

Holding this "Outsider's Day" scratch music card, Ms. Zhao looks forward to walking with a light and vibrant pace like the little person above, following the call of the wilderness and heading towards a true autumn.

In addition to getting a free natural healing experience, according to "Luluziye", a little red book netizen who participated in the activity of Basongcuo Scenic Spot in Nyingchi, Xizang on the first day of the "Outsider's Day", she also met Zhong Hanliang, Chen Yihan, Ding Zhen, Wang Mian and other stars in the mountain secret place.

In addition, during the event, if you post 2 or more outdoor related notes with # Little Red Book Outsiders' Day topic, and have accumulated more than 10 likes, you can also randomly draw rewards. The prizes include 1 Songzan custom experience quota, 3 Sony SONYA7CII cameras, and 3 DJIOsmoAction4 cameras from DJIA; 5 customized outdoor gift packs for Little Red Books (including tents, cycling signs, Luya Bait, outdoor potato figurines, etc.), as well as 100 magazine books related to Little Red Books, titled 'Feeling Good When You Go Out'.

After the event, winning users will receive official notification, and at the same time, Xiaohongshu's official account @ Outdoor Potato will also publish notes for public display.

Outdoor: farther away from the city and closer to life

On October 19th, Xiaohongshu collaborated with "Outdoor Adventures" and "Hiking China" to release the "2023 Outdoor Life Trend Report". The report shows that in 2023, outdoor sports have gradually moved towards daily life, popularization, and popularization.

In 2019, outdoor blogger "Zhu Weiqiang" began operating a Xiaohongshu account, mainly engaged in outdoor knowledge popularization. In the process of interacting with netizens, he found that in recent years, more people have flocked to the outdoors. Temporarily leaving social labels such as age, gender, and occupation, people are looking forward to a vast space without a ceiling, at least in terms of physics, to realize that "life is a wilderness".

Even the hardcore outdoor adventures I've been playing have actually lowered the threshold in the past two years. With more and more people playing, the frequency of browsing on Xiaohongshu has also increased, "said Zhu Weiqiang.

Chu Ran, the manager of Chengdu Tianfu Skateboarding Brigade, also has a similar feeling. Chu Ran introduced that more than a year ago, a different new player came to the club - Liang Yuxiang, who is nearly seventy years old and is known as "Liang Bo". Nowadays, many skaters have become fans of Liang Bo, who is known as' yyds of the Land Chong Realm '.

Liang Bo started skateboarding because of his granddaughter. One day, his granddaughter was playing skateboarding with a group of children. Liang Bo stood up curiously and tried it out. "It felt okay," and from then on, he became a "skateboarder". Chu Ran witnessed Liang Bo's "growth" in the field of Lu Chong along the way. He remembered that when he first met Liang Bo, he was still hesitating among various basic mistakes. But after failure, Liang Bo continued to climb back up, eventually becoming a "rare miracle in the hands of skaters".

Hello teacher, I'm coming to see you again today. "Wearing black and white plaid stockings and a cap on the back, Liang Bo came to the club holding a skateboard

Where can there be no bottom? You've already slid over 20 kilometers! "The teacher comforted Liang Bo. The oldest skater in this club is bouncing around in different city venues. It seems that as one grows older, life becomes more open. If you don't have time to be serious about being young, choose to be serious about getting old! "Liang Bo wrote on the homepage of Xiaohongshu.

Outdoor activities not only cover people of different ages, but also "fly into ordinary people's homes".

According to data from Xiaohongshu, from January to October 2023, the release of "cycling" notes increased by nearly 400%, with a note volume exceeding 1.8 million. It is the fastest growing outdoor notebook category.

As the manager of a club under the Shanghai Cycling Association, Zeng Qingfeng has carefully observed that every time his club organizes professional cycling activities, people often step on shared bicycles and improvise to follow, so that everyone can even complete the 100 kilometer challenge together.

In Zeng Qingfeng's view, clubs, as a "bridge" between outdoor sports and ordinary people, also shoulder the social mission of promoting outdoor culture, even without equipment. "I think cycling should not be played by only a small group of people. We have now purchased many bicycles for free for cyclists to experience, hoping that more and more people will join," Zeng Qingfeng said.

Their goal is consistent with Xiaohongshu's "Outsiders' Day", allowing more people to truly understand and enter the outdoors.

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