The shortest Apple launch event in history, filmed and recorded by the iPhone 15 ProMax phone
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On October 31st, Apple held an online press conference with the theme of "Coming Fast". Although the conference was recorded in advance, it only took 30 minutes to create the history of "Apple's shortest press conference"
On October 31st, Apple held an online press conference with the theme of "Coming Fast". Although the conference was recorded in advance, it only took 30 minutes to create the history of "Apple's shortest press conference".
It is worth noting that at the end of the press conference, after Apple CEO Tim Cook thanked the audience, the screen showed that the event was filmed on iPhone and edited on Mac, and all hosts, locations, and drone shots were taken using iPhone 15 ProMax.
This is also a clever way for Apple to promote the video features of the iPhone 15 series. Apple launched the iPhone 15 Pro and iPhone 15 ProMax in September, which can record ProRes at 60 frames per second. On the iPhone 15 ProMax, users can also use a 5x optical zoom to capture videos.
Previously, Apple promoted that its iPhone camera could shoot "Hollywood quality" movies, which was the first time Apple had used the iPhone to record the entire event.
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