Apple's Mac business revenue significantly decreases Cook: M3 series new products are expected to boost sales
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On November 3rd, Apple released a performance report for the fourth quarter of the 2023 fiscal year ending September 30, 2023 (the third quarter of 2023), showing a revenue of $89.5 billion, a year-on-year decrease of 1%; The net profit was $22
On November 3rd, Apple released a performance report for the fourth quarter of the 2023 fiscal year ending September 30, 2023 (the third quarter of 2023), showing a revenue of $89.5 billion, a year-on-year decrease of 1%; The net profit was $22.956 billion, an increase of 11% year-on-year.
Among them, Apple's iPhone business had a revenue of $43.805 billion in the quarter, a year-on-year increase of 3%; The revenue of the Mac business was 7.614 billion US dollars, a year-on-year decrease of 34%; The revenue of the iPad business was 6.443 billion US dollars, a year-on-year decrease of 10%; The revenue of wearable, home furnishings, and accessories business was $9.322 billion, a year-on-year decrease of 3%. In addition, the revenue of the service business was $22.314 billion, a year-on-year increase of 16%.
Regarding the significant decline in Mac business revenue, Apple CEO Tim Cook explained that due to several weeks of factory shutdowns in the fourth quarter of the previous fiscal year, the accumulated demand was gradually digested in the September 2022 fiscal quarter, resulting in a historic sales record for that quarter. He also mentioned that due to the recent launch of the M3 series of chips and new Mac products equipped with this chip, the sales of the Mac business will significantly increase.
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