Live streaming sales, nationwide ban

Tech 2023-11-07 00:41:40 Source: Network

In October 2023, the Indonesian government's policy of prohibiting the live broadcast of goods on Tiktok (international version of Tiktok), a video social media, was officially implemented, and TikTok e-commerce was closed. This means that,Indonesia became the first country in the world to ban live streaming of goods on social media

In October 2023, the Indonesian government's policy of prohibiting the live broadcast of goods on Tiktok (international version of Tiktok), a video social media, was officially implemented, and TikTok e-commerce was closed. This means that,Indonesia became the first country in the world to ban live streaming of goods on social media.

TikTok.ShutdownTikTok.

Live streaming with goods, popular throughout Indonesia

Indonesia is Tiktok's largest market in Asia, with a user base of 125 million, accounting for 278 million of Indonesia's total population45%, accounting for 35% of the entire Southeast Asian market (325 million)38%.

Indonesian internet celebrity bloggers on TikTok

Image: TiktokAward

2021TikTok600.

Indonesian merchants live streaming with goods

Image: BBC

TikTok.Indonesia's e-commerce volume accounts for Southeast Asia40%.20258302020Growth of 160%.

.75008500102020203-5Increased by 50%.

Major e-commerce platforms in Indonesia

TikTok accounts for 5% of the entire industry

Figure: TRTWorld

.ShopeeLazadaTokopedia.TokopediaGojek.

Major live streaming platforms in Indonesia

From left to right, TikTok, Facebook, and Xiapi are listed in sequence

Image: ninJava

Although it is the world's largest Muslim country

But Indonesian women love selfies and use social media

Image: Shutterstock

TikTok.According to TikTok merchant Dennies Soesanto, his shoe and bag business's sales in TikTok are higher than those of other e-commerce platforms3x.

According to consulting firm Populix, Indonesia80%TikTok.

TikTok is the largest live streaming and sales platform in Indonesia

Image: NinjaVan's LiveSelling in SEA

.Milieu Insight50%63%.

Indonesian fashion internet celebrity Dianpelangi

Specializing in the female fashion e-commerce market

Image: Instgram

.70%.Momentum works.

Indonesia Live Chaos

Under the guise of huge revenue generation and glamour, live streaming sales areChaos wreaks havoc.

926Jerry Sambuaga..

The cheapest is the most expensive

Image: VOANEWS

...

Live streaming and sales through social media has doubled the level of danger..

Using information to 'kill'

Image: Shutterstock

.Cosmetics anchor and "Indonesian version of Li Jiaqi" Dr. Richard Lee sold a product worth $800000 in less than 3 hours: "Our goal is to sell 2 billion Indonesian rupees in 2.5 hours, but in reality we sold 8 billion, four times what we expected

Richard Lee, Indonesian version of Li Jiaqi

Image: Instagram

In September of this year, he sold 5.5 billion Indonesian rupees (approximately $500000) in 1.5 hours:1..

..Dr. Richard Lee.

Indonesian beauty anchor Dr. RichardLee arrested on defamation charges

Image: Antaranews

In the live broadcast, the audience cannot see the true situation of the product, the anchorFalse publicity.

In a carefully arranged live broadcast room

Consumers have difficulty identifying the authenticity of products

Image: Sandiegouniontribune

Live broadcast of eating pork

Image: Instagram/Jakarta Post

3TikTokLina Mukherjee.2.

Indonesian MCN Agency

Image: SocialBread

MCNChaos wreaks havoc..

MCN600-750.

Indonesian MCN Agency

Image: MediaIndonesia

.Laini Awi..

Indonesian physical store owners believe that e-commerce cannot help small and medium-sized enterprises make profits

Figure: TRTWorld

.MCN.

Even for online stores, small businesses may not have the opportunity. Even for live streaming, small brands may not have a single audience.

TanahAbangMarket, the largest clothing market in Indonesia

Image: Shutterstock

Tanah Abang Market9Sukmamalingga..

Live streaming of goods has affected Indonesia's real economy, causing businesses to close down

Image: Shutterstock

.Indonesia has64 millionSmall and medium-sized enterprises, accounting for67%..

Comprehensive lockdown, demonstration effect?

Conducting business transactions on social media..

Indonesian e-commerce brokerage company's social media sales plan

Image: Avana

The industrial chain of live streaming with goods eliminates traditional producers, wholesalers, distributors, retailers, and other links.

Indonesian e-commerce ecosystem

Image: Laura Shen

6TikTok CEOShou Zi ChewTikTok3-5.3TikTok.TikTokShutdown.

TikTok CEO in Indonesia

Image: Jakarta post

.Malaysia.

Malaysia

Will re-examine the compliance of live streaming sales

Figure: SAYS

Shutdown.FacebookShutdown.

Facebook once launched the "Friday Night Live Online" activity

Image: Speed

.2019Amazon Live RoomAmazon LiveAmazon Prime Day30.

Amazon Live Room

Image: Amazon

Why is live streaming popular in Asia but few in the Western market?Havas Media Carmen Wu.

Creating consumer panic is a magic weapon for live streaming sales

Figure: Supplied

I'm afraid there won't even be a live streamer in the future

Can only buy goods with robots

Image: MediaPost

.VRAI.

At that time, watching the live broadcast will be like entering a game hall, presenting perfect visuals in all directions without blind spots in VR,Robots and AI will provide a more perfect response than live streamers, memorizing the world's most beautiful promotional scripts, becomeSuper Shopping Guide..MCN.

VR makes shopping more "perfect" and illusory

Image: VRvision

TikTok.TikTokTikTokDennies Soesanto.

END

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])

Mobile advertising space rental

Tag: Live streaming sales nationwide ban