Keep Releases Version 8.0, Aiming to Become the

Tech 2024-03-31 15:22:59 Source: Network

On March 27, sports technology platform Keep officially released its latest version, Keep 8.0, which aims to provide users with a comprehensive sports experience that is accessible, professional, and meaningful through hardware integration and content provision

Keep Releases Version 8.0, Aiming to Become the "Free Playground for a Billion Exercisers"

On March 27, sports technology platform Keep officially released its latest version, Keep 8.0, which aims to provide users with a comprehensive sports experience that is accessible, professional, and meaningful through hardware integration and content provision. Additionally, based on its understanding of industry trends and user needs, Keep has updated its mission to "inspire every workout and energize the world" and has set a 10-year vision and goal of "becoming the free playground for a billion exercisers."

Feature Expansion: Covering a Wider Range of Sports Categories and Hardware Devices

As a fitness tool, Keep 8.0 continues to expand its range of sports categories and connectivity with external hardware devices. Currently, Keep 8.0 covers over 60 sports categories, including running, cycling, ball games, skiing, and more, provides over 100 sharing templates, and has integrated with over 50 external hardware devices, significantly simplifying the process of recording workouts.

Outdoor Scene Focus: Enhancing Running Routes, Co-organizing Professional Competitions

Moreover, Keep will invest more resources in outdoor scenarios, not only expanding the number of running routes but also providing more professional event features for professional runners. By collaborating with professional competition organizers, Keep aims to deliver diverse experiences and gameplay to nearly one million full marathon users. According to Keep co-founder Peng Wei, Keep 8.0 has covered over 100,000 running routes in more than 300 cities across the country, and this number is expected to reach 5 million this year.

Gameplay Upgrade: Activity Function Enhancement, Establishing Fitness Clubs

In terms of gameplay, Keep has upgraded its activity feature, transforming circles into clubs. As of now, Keep hosts 200 activities every week and has launched over 140 sports clubs, allowing Keepers to take on various challenges together, making exercise more enjoyable. The trendy medal events, which are popular among young people, will also become more diverse and varied. It is reported that Keep has launched over 600 medal events, attracting over 10 million users. In the future, Keep will partner with more trendy IPs to meet the diverse sports preferences of young people.

Content Upgrade: Continuous Investment in Professional Courses and Sports Data

In terms of content, Keep continues to invest in and upgrade its fitness courses and data services. Peng Wei stated that Keep is focusing on both professional courses and sports data, leveraging algorithms to enhance its professionalism and launching a fitness assessment system. This system, based on sports science, sports data, and algorithms, helps users understand changes in their physical condition and exercise capacity. Even without heart rate devices, the fitness assessment system can estimate exercise load, VO2 max, FTP, and other data for 1 million exercisers every day. Currently, the system serves over 15 million users. "Currently, Keep offers 5,000 official fitness courses online, 15% of which are generated by AIGC. This year, we will invest more AI resources to increase this proportion."

New Vision: "Anywhere is Your Playground"

Regarding the new vision, Keep's senior vice president Zhao Qian said that the theme of the press conference, "Anywhere is Your Playground," aims to encourage users to start exercising anytime, anywhere, and gain a sense of control over their lives through physical activity. Accessibility, professionalism, and a sense of purpose are the user value principles that Keep consistently adheres to. Intelligent technology, data, and emotional resonance form the foundation of the product. Based on this, Keep continuously iterates on its tools and community, providing users with continuous fitness value. "On Keep, the word 'exercise' is expected to connect with people's aspirations for life and take on new meaning."

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