Century Hengtong: Empowering Smart City Traffic Construction through "Technology + Scenarios" Innovation

Tech 2024-09-06 17:15:15 Source: Network

Century Hengtong: Empowering Smart City Traffic Construction through "Technology + Scenarios" InnovationWith the rapid development of digital technologies such as artificial intelligence, the value of data elements is becoming increasingly apparent and deeply integrated with various sectors of the urban economy and society, driving Chinas smart city construction towards a new stage of digital transformation. Century Hengtong Technology Co

Century Hengtong: Empowering Smart City Traffic Construction through "Technology + Scenarios" Innovation

With the rapid development of digital technologies such as artificial intelligence, the value of data elements is becoming increasingly apparent and deeply integrated with various sectors of the urban economy and society, driving Chinas smart city construction towards a new stage of digital transformation. Century Hengtong Technology Co., Ltd. (hereinafter referred to as "Century Hengtong"), a professional information technology service provider specializing in smart city construction, has made a breakthrough in the field of smart city construction. Yang Xingrong, Director and General Manager of Century Hengtong, said in an interview with Data View that in the face of urban traffic congestion and difficulties in urban parking fees, Century Hengtong has provided new ideas for the intelligent upgrading of urban vehicle trajectory tracking and parking fee management through the innovative application of "technology + scenarios".

At the recently concluded China International Big Data Industry Expo (hereinafter referred to as "Data Expo"), Century Hengtong showcased its innovative achievements in the fields of car owner services and artificial intelligence, including a series of self-developed innovative products such as "Passenger Bus ETC", "Freight Vehicle ETC", "Urban Parking Service", "Little Rabbit Driving Test", and "Little Rabbit AI".

As a company that has grown from Guiyang, Century Hengtong has witnessed the development and transformation of the big data industry in Guizhou, and also witnessed the Data Expo leading the big data industry to continuously reach new heights. Yang Xingrong said that with the help of the Data Expo, Century Hengtong can engage in in-depth exchanges and thought collisions with many elites from the industry. This process allows Century Hengtong to grasp the pulse of industry development more closely, and accumulate more abundant industry resources for the future development of the company.

Deeply Cultivate Information Technology Service Field, Build a "Large Middle Platform + Small Application" Model

Data View: Please introduce the main business of Century Hengtong, and what are its main achievements and breakthroughs in technological innovation?

Yang Xingrong: Century Hengtong was established in June 2006. It is a professional information technology service provider that was listed on the Growth Enterprise Market of the Shenzhen Stock Exchange in May 2023. Through self-developed technology platforms and service network building, it provides user value-added and expansion services to financial institutions, telecommunications operators, Internet companies and other enterprises. As of June 2024, Century Hengtong has established 36 branches and subsidiaries nationwide, and has established cooperative relationships with over 48,000 offline physical merchants, forming a relatively complete information technology service network.

Century Hengtong: Empowering Smart City Traffic Construction through "Technology + Scenarios" Innovation

Based on the concept of "large middle platform + small application", Century Hengtong adopts a B2B2C model to integrate various merchant services, content information, customer service, and other online and offline resources, forming different system platform functional modules, using industry-leading product development, information technology, and operation management capabilities. By calling different functional modules to develop customized service products, Century Hengtong helps large enterprise customers meet the needs of their C-end users, possessing strong technological innovation and application capabilities and rapid response service capabilities.

Century Hengtong has successively passed certifications such as CMMI Level 5, DSMM Level 3, DCMM Level 3, ITSS Level 3, and has received multiple certifications and honors such as national enterprise technology center, national postdoctoral research workstation, Guizhou Province innovative enterprise, the first batch of key enterprises in the national big data (Guizhou) comprehensive pilot zone, and the Guizhou Province big data 100 enterprises leading demonstration enterprises. In addition, Century Hengtong has been awarded the Data Merchant Certificate by the Guizhou Provincial Data Circulation and Transaction Service Center, becoming one of the first batch of data merchants in Guizhou Province. Four data element products - "Cloud Call Center", "Emotion Detection", "Speech Synthesis", and "National Vehicle Parts Inspection" - have been listed on the Guiyang Big Data Exchange. The data product "Century Hengtong Cloud Call Center" has been included in the price monitoring scope by the National Development and Reform Commission Price Monitoring Center, and the data product "Little Rabbit Car Service" has received the "Data Processing and Use Right Certificate" issued by People's Data.

Building a Multi-Platform Service System to Achieve Seamless Connection between Users and Large Enterprise Customers

Data View: What mechanism does Century Hengtong use to ensure that the information pushed is both in line with user needs and effectively promotes interaction between users and large enterprise customers?

Yang Xingrong: Relying on its long-term accumulated technology, resources, experience, and channels, Century Hengtong has established three service systems: car owner information services, life information services, and business process services, and through innovative business models and application scenarios, it has built a win-win ecosystem of large enterprise customers, consumers, and merchant resources.

In terms of car owner information services, Century Hengtong provides integrated car owner information service resources to insurance and banking financial institutions, telecommunications operators, highway groups and other large enterprise customers. Car owners can enjoy car owner information services through WeChat platform, mini programs, APP, H5 pages and other channels, including ETC processing, valet parking, parking, car beauty, maintenance, annual inspection proxy and other exclusive discounts and convenient services. This service helps large enterprise customers realize value-added services for car owner users, achieving seamless integration of online and offline services, improving their user activity, satisfaction, and stickiness.

Century Hengtong: Empowering Smart City Traffic Construction through "Technology + Scenarios" Innovation

In terms of car owner information services, Century Hengtong has developed car owner service solutions. By the end of June 2024, the company has integrated nearly 30,000 car service merchant resources nationwide, and through the use of standardized interfaces, these resources have been entered into the self-built after-sales service management module, realizing flexible resource combination and diversified business applications. These service resources can be directly output through the user management system interfaces of large enterprise customers, seamlessly integrated into the customer's service system.

In terms of life information services, Century Hengtong integrates online and offline merchants and content resources, and connects with the system platforms of telecommunications operators, insurance and banking financial institutions. Through various channels such as SMS, webpages, APP, and QR codes, it provides users with life information services and product information in the form of electronic coupons, points redemption, information, etc. This service not only enhances the added value of the core business of large enterprise customers, enriches business types, but also expands user interaction and communication scenarios, allowing users to obtain more comprehensive information and improving their overall evaluation and loyalty to large enterprise customers. In addition, Century Hengtong also customizes solutions based on the specific needs of large enterprise customers such as telecommunications operators, insurance and banking financial institutions, outputs various value-added right products, and provides comprehensive services such as technical support, data statistics, operation activity suggestions, and risk control.

In terms of business process services, Century Hengtong provides business process services such as user services and business terminal landing for large enterprise customers, including information auditing, marketing promotion, online customer service, and technical research and development, helping large enterprise customers achieve professional business process services at a lower cost, reduce the initial investment in building corresponding service capabilities, improve customer and user-business terminal connection, and improve business development and management efficiency.

Data Expo Platform Promotes Industry Exchange and Technological Upgrading

Data View: This year is the second time Century Hengtong has participated in the Data Expo. Which sections or events of the conference have you participated in in the past, and what are your gains and experiences?

Yang Xingrong: Following 2019, Century Hengtong is participating in the Data Expo for the second time. At the 2019 Data Expo, Century Hengtong participated in the release of leading technological achievements, the opening ceremony, and showcased new products and technologies such as the "Micro ETC" for high-speed application scenarios. The Data Expo provided us with a valuable opportunity to engage in in-depth exchanges and thought collisions with industry elites, enabling Century Hengtong to keep up with industry trends, absorb advanced technologies and ideas, and build an important platform for innovation in new technologies and the development of new markets.

Century Hengtong: Empowering Smart City Traffic Construction through "Technology + Scenarios" Innovation

As an exhibitor at this year's Data Expo, and as a big data company deeply involved in the field of smart transportation, Century Hengtong showcased a number of new products including "Urban Parking Service", "Passenger and Freight Vehicle ETC", "Little Rabbit Driving Test", and "Little Rabbit AI", fully demonstrating the practical application of big data and artificial intelligence technologies in various business scenarios. The products exhibited this time are widely used in multiple fields such as parking, high-speed, driving test, etc., aiming to solve urban traffic congestion and difficulties in urban parking fees through innovative applications of "technology + scenarios", further promoting Century Hengtong's goal of becoming the leader in the car owner service field.

"Urban Parking Service" Contributes to Smart City Traffic Construction

Data View: What key products did Century Hengtong showcase in the field of "smart city construction" at this exhibition? How do they help to improve the efficiency and safety of urban traffic?

Yang Xingrong: Cities are complex giant systems with a high concentration of vehicle traffic, pedestrian traffic, and information flow. The smoothness of their operation is directly affected by vehicle and parking management. Therefore, accelerating the development of smart parking has become an important task for high-quality urban development. "Urban Parking Service" is the focus and highlight of this exhibition, and also another successful practice of Century Hengtong in smart city construction. This service can use poles to set up ETC reading devices at major traffic nodes in

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