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The Apple Tax Controversy: Who Will Pay for the Giants' Game?

Tech 2024-09-07 14:56:15 Source: Network

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The Apple Tax Controversy: Who Will Pay for the Giants' Game?

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The Apple Tax Controversy: Who Will Pay for the Giants

Recently, rumors of iPhone 16 not supporting WeChat have spread rapidly online, attracting widespread attention. However, Apple and Tencent have publicly clarified that this was just a "false alarm." However, behind this controversy lies a deeper contradiction, namely Apple's 30% commission on apps within its App Store, commonly known as the "Apple Tax."

The Apple Tax Controversy: Who Will Pay for the Giants

I. Apple and Tencent's Game: The Entanglement of Interests Behind the Apple Tax

The Apple Tax Controversy: Who Will Pay for the Giants

The Apple Tax is nothing new. It has been a recurring point of contention between Apple and tech giants like Tencent for years. Data shows that Apple earned over 40 billion yuan in China through the Apple Tax in 2023. In contrast, the Apple Tax rates in regions like the United States, South Korea, and the European Union are relatively lower, at 27%, 26%, and 17% respectively. The Chinese market has undoubtedly become Apple's "cash cow."

The Apple Tax Controversy: Who Will Pay for the Giants

Apple argues that collecting platform commissions is beneficial for the long-term development of the market. However, the "Apple Tax" undeniably increases the burden on consumers, causing widespread dissatisfaction. After all, we, the users, are the ones who ultimately bear the cost.

The Apple Tax Controversy: Who Will Pay for the Giants

This dispute is not simply a commercial struggle but also involves a wider geopolitical game. As the two major tech giants in China and the United States, Apple and Tencent are bound to be influenced by the policies of their respective countries. The Biden administration has repeatedly targeted Chinese tech companies like Huawei and Douyin, suggesting that the US government will not spare Apple either. Tencent, as a symbol of China's technological strength, will not allow Apple to infringe on its legitimate rights.

The Apple Tax Controversy: Who Will Pay for the Giants

Therefore, the ending of this game is not immediately clear. Both Apple and Tencent will strive to protect their own interests to the greatest extent possible. Users, however, are destined to continue bearing the cost of this game.

The Apple Tax Controversy: Who Will Pay for the Giants

II. User Interests Suffer: The Heavy Burden of the Apple Tax

The Apple Tax Controversy: Who Will Pay for the Giants

In this escalating "Apple Tax" controversy, ordinary consumers are undoubtedly the ones who bear the cost. Every time we purchase an app or make an in-app purchase on the App Store, we have to pay an additional 30% "Apple Tax." This extra cost is ultimately passed on to us, the users.

The Apple Tax Controversy: Who Will Pay for the Giants

Moreover, Apple prohibits users from making transactions outside of the app, further limiting our options. This not only increases our payment costs but also indirectly impacts our user experience. For example, for live-streaming gift tipping, an Android phone can buy 10 virtual gifts for 1 yuan, while an iPhone can only buy 7, a difference of 30%. This is undoubtedly a heavy burden for users who are keen on tipping.

The Apple Tax Controversy: Who Will Pay for the Giants

It can be said that in this commercial battle between giants, users' interests have been severely violated. We not only have to bear the heavy "Apple Tax," but also accept limited usage options. This exploitative practice has aroused strong dissatisfaction from all sectors of society.

III. Regulatory Intervention Is Necessary: Maintaining a Fair and Competitive Market Order

In the face of strong dissatisfaction from ordinary consumers, regulatory intervention is necessary. On the one hand, Apple should reasonably control the commission rate for the App Store and not endlessly exploit users. Compared to the United States, South Korea, and the European Union, the 30% commission rate in the Chinese market is indeed too high, harming the interests of a vast number of users.

On the other hand, regulatory authorities should also strengthen anti-monopoly enforcement to curb tech giants' abuse of their market dominance. Just as the European Union and the United States have launched investigations against Apple, China should also proactively intervene to maintain a fair and competitive market order.

Only through effective intervention by regulatory authorities can we truly protect users' legitimate rights and prevent this "Apple Tax" dispute from continuing indefinitely. After all, user interests should be the ultimate pursuit of this game.

IV. Conclusion: Focus on User Rights, Promote a Fairer Game

The repercussions of this controversy are still ongoing, and discussions across society have never ceased. As a clash of interests between giants, we, as ordinary consumers, are undoubtedly the passive recipients. But we cannot completely become victims of the capitalist game.

We should be vigilant, pay attention to the dynamics of regulatory authorities, and speak up for our legitimate rights. Only through continuous attention and active participation can we make the rules of this game fairer.

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