"Kwai" turns out to be the "loss king" of Chinese enterprises in 2022, with a loss of 78 billion yuan. The list is as follows

Tech 2023-05-17 17:16:13 Source: Network

In the loss ranking of Chinese enterprises in 2022, Kwai technology, which started with short videos, unexpectedly appeared, and the overall loss amount has reached 78 billion yuan. Is short videos going to be yellow?So from the short video King

In the loss ranking of Chinese enterprises in 2022, Kwai technology, which started with short videos, unexpectedly appeared, and the overall loss amount has reached 78 billion yuan. Is short videos going to be yellow?

So from the short video King. What does it mean to turn to the loss king? In addition, among the top 10 loss making enterprises nationwide, why is the loss of Kwai so large?

Top 10 national losses

According to the disclosure of Fortune 500 companies in 2022, 49 of them have already incurred losses, with an overall loss amount of over 430 billion yuan.

According to the list, the top ten loss making enterprises from high to low are Kwai, Didi, Suning Yigou, Huaxia Happiness Foundation, Meituan, Jiangxi Zhengbang, AVIC, Wen's Food, China Eastern Airlines and China Southern Airlines.

Except for Huaxia Happiness Foundation, Jiangxi Zhengbang, and Wen's Food, which have little online exposure, the remaining seven companies are basically well-known enterprises.

Among these enterprises often exposed on the Internet, four are Internet enterprises, with a total loss of 194 billion yuan. Looking at them separately, Kwai has the largest loss. A loss of 78 billion yuan, compared to Didi and Suning's over 40 billion yuan (49.3 billion and 43.2 billion respectively) and Meituan's 23.5 billion yuan loss level.

Obviously, if the losses of Kwai are not formed, it will be able to use 78 billion yuan to choose to cooperate with these loss making enterprises and upgrade them again.

In addition to internet companies, there are also three other airlines worth people's attention. According to data, in 2022, China Airlines lost 16.6 billion, China Eastern Airlines lost 12.2 billion, and China Southern Airlines lost 12.1 billion.

Although the total result is lower than the losses suffered by the internet giants, from the perspective of national efforts in the aviation industry, strategic support and the formation of unique industry conditions still result in losses, which may indicate that these enterprises have already encountered problems in their operations.

Although the analysis suggests that this is directly related to the retirement of aircraft and the poor industry situation caused by the epidemic, after the comprehensive liberalization implemented in December 2022, the impact of external forces may not be significant in reality, and the internal management and fund utilization of the enterprise are the biggest core issues.

The other three companies, namely Jiangxi Zhengbang, Huaxia Happiness Foundation, and Wenshi Food, suffered losses of 18.8 billion, 39 billion, and 13.4 billion, respectively.

After the total loss results, it is obvious that these companies belong to the category of high not low, and the degree of loss can only be ranked in the middle of the top ten. After the list was released, there was actually an analysis of the business situation of these three companies on the internet.

However, there is no doubt that they have all focused on the economic and environmental issues caused by the epidemic. However, from the perspective of attribution, although external objectivity exists, how to fight against the objective environment may be the issue that enterprises should consider.

This is like the conversation between Lei Jun and Jack Ma in the past. Lei Jun believed that standing in the wind, pigs can fly, while Jack Ma stated that those who die in the past are all pigs.

Although the arguments have formed opposition, from the actual social situation, most entrepreneurs may have the same mentality as Lei Jun's statement, which also indicates that paying too much attention to the market will not give practical benefits.

And this situation is also true for the Kwai with the largest loss. So is the reason for the loss due to short videos being blamed or something else?

Differentiation of market competition

From the perspective of short videos, there have not been too many problems with this ecological chain, although account events such as Xiao Ma Yun and Grey Wolf's Sheep are frequent.

However, after people have used short videos for a long time, they have actually formed personal usage habits, and their requirements for content quality are also constantly improving. This is actually a good thing for ecological development, and it is also inevitable. So how does Kwai achieve its losses?

In fact, in the financial report, there have been serious problems in the data of Kwai. The specific reasons are mainly advertising investment and MCN, which lead to the phenomenon.

But the main weight is in advertising investment, which is also because after the increase of competitors, Kwai has no obvious advantage.

In the current market, the confrontation between Kwai and Tiktok has become three. However, the third company is not an actual company. To be precise, it is a kind of enterprise that turns from ordinary video to short video.

For example, based on user feedback, the platform of Bilibili did not participate in the competition for short videos before.

But starting from 2021, with the continuous changes in the live streaming sector, some video publishers have started publishing various short videos in order to increase the revenue of personal or corporate live streaming. In 2022, the situation continues to arise, and even some excellent bloggers are participating in short videos.

This has led to the continuous increase of the competitive pressure of Kwai. Although Kwai still has a high position in the industry, with the increasing choice of young people, the competitive advantage of Kwai may not be obvious in the competition of short videos since then.

What should Kwai do next? Perhaps solving internal problems is the right choice.

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