TV Matryoshka Charges: Who Pays for the Ugly Greed?
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TV Matryoshka Charges: Who Pays for the Ugly Greed?While paying for a membership to watch TV series and movies is understandable, now even watching the news requires payment? Nowadays, TV manufacturers are vying for market share by pushing the boundaries of screen size and display quality. However, they have neglected the crucial issue of content charging, failing to meet user expectations
TV Matryoshka Charges: Who Pays for the Ugly Greed?
While paying for a membership to watch TV series and movies is understandable, now even watching the news requires payment? Nowadays, TV manufacturers are vying for market share by pushing the boundaries of screen size and display quality. However, they have neglected the crucial issue of content charging, failing to meet user expectations.
Even the Biggest Screen Cant Solve Viewing Issues
Television manufacturers are constantly pushing the limits of screen size, from extra-large to curved, and now even biomimetic screens. These hardware upgrades, however, struggle to mask the downsides of content charging. As more and more TV built-in platforms offer paid content, users are forced to deal with secondary payment dilemmas.
Endless Membership Tricks, Where are Consumer Rights?
Apart from built-in platform charges, the membership gimmicks of video platforms are a headache for consumers.
- Automatic Renewal Price "Trickery": Many video platform memberships seem affordable at first glance, but their automatic renewal prices are often significantly higher than the initial price, catching many users off guard.
- Ad-Free Membership Trap: Some platforms offer ad-free memberships at a low price, but these only remove ads without giving access to paid content, making it feel like a useless service.
- Tiered Membership System: Certain video platforms categorize TV shows into different tiers. Regular users can only watch the first few episodes, while unlocking the remaining content requires subscribing to higher-tier memberships. Even worse, some platforms place the final episodes behind a VVIP paywall, forcing users to pay at the last minute.
People's Daily Speaks Out, Exposing TV Matryoshka Charging Chaos
Media outlets such as People's Daily have criticized the Matryoshka charging tactics of TV manufacturers and video platforms, pointing out that these practices intentionally lure users into spending money without clearly detailing additional fees, thereby violating consumer rights.
Robbery Tactics Persist, Who Pays for This Ugly Behavior?
Despite user complaints and criticism, some TV manufacturers continue to knowingly commit offenses. They try to trap users within their platforms through various tactics, constantly seeking profits.
- TV Software Membership Not Compatible with Mobile Software Membership: Users must purchase separate memberships on their TVs to use video platforms, even if they already have memberships on their phones.
- Screen Mirroring Charges: To prevent users from using mobile phone screen mirroring, some TV manufacturers have even included screen mirroring function in their membership system, limiting the number or duration of screen mirroring sessions.
How to Change the Situation and Return TV to its Viewing Essence?
TV manufacturers need to realize that simple hardware upgrades and Matryoshka charges cannot truly retain users.
- Transparent Charging Rules: Clearly label charging items, prices, and service content to ensure users understand the value of paid content.
- Reasonable Pricing System: Avoid using gimmicks to attract users. Set reasonable membership prices for users to perceive the value of their payment.
- Improved Membership System: Provide more high-quality content and constantly optimize services to ensure users truly perceive the value of their membership.
Only by reducing gimmicks and treating users genuinely can TV manufacturers gain user recognition and achieve long-term development.
This information is based on news articles published by Da Feng News on January 11, 2023, titled "People's Daily Criticizes TV Charging Chaos: Multiple Charges, Ugly Greed, and Eroding Trust," and Beijing Daily Client on September 7, 2023, titled "People's Daily Criticizes TV 'Matryoshka' Charging: Short-Sighted Behavior, Detrimental Consequences," among others. However, the details may have been embellished to improve readability. Please read with discernment; this is for reference only.
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